This report offers a comprehensive analysis of Walmart's business strategy, beginning with an overview of its mission, vision, objectives, and core competencies. It delves into the internal and external factors influencing Walmart's strategic planning, including political, economic, social, and technological considerations, and explores the techniques used in developing strategic business plans, particularly SWOT analysis. The report then examines Walmart's strategic position through organizational audits, PESTLE analysis, and stakeholder analysis, assessing the role of stakeholders in formulating new strategies. It proceeds to evaluate the appropriateness of alternative strategies, with a focus on Walmart's intensive strategies, and discusses the roles and responsibilities for strategy implementation, the resources required, and the contribution of SMART targets. The analysis highlights Walmart's competitive advantages, its responses to market dynamics, and its strategies for sustained performance within the retail industry, providing a deep dive into the company's strategic decision-making processes.