Business Strategy and Analysis Report: WRSX Group, T1 2019

This report presents a business strategy plan for WRSX Group, a global communication and advertising company. It begins with an executive summary and proceeds to analyze the company's internal environment using SWOT analysis, highlighting leadership capabilities, experience, and brand image, while also identifying weaknesses such as lack of print and television presence, a shortage of skilled staff, and a lack of advanced technology. The external environment is examined through PESTLE and Porter's Five Forces analyses. The report then evaluates market opportunities, focusing on expansion in China and digital media advertising, assessing them using the SAFe framework. The analysis considers political, economic, social, technological, legal, and environmental factors, as well as competitive forces. The conclusion summarizes findings and provides strategic recommendations for WRSX Group's future growth and development. The report includes appendices with detailed frameworks and analyses.