Exploring Communication Theories and Models in Business Studies

This presentation focuses on the application of communication theories, models, and principles in business studies education and training programs. It emphasizes the importance of effective communication in teaching, highlighting key principles necessary for conveying information clearly. The presentation explores the transactional analysis technique for understanding student behavior in marketing and HR contexts, and discusses the communication cycle as a model for effective interaction between sender and receiver. References to relevant academic sources are included, providing a comprehensive overview of communication strategies in business education. Desklib provides this and many other resources for students.

Theories, principles and
models of communication

Table of Content
 Introduction
 Communication
 Principles of communication
 Transactional analysis
 Communication cycle
 References

Introduction
 This presentation aims to applying theories, models and principles of
communication in education and training programmes. In the application, the
own specialisation area is business studies which includes marketing and HR. It
covers important theories and models of communication such as transactional
analysis, the communication cycle, Johari’s window, etc.

Communication
 Communication is defined as the two way process in which more than or equal
to two person involves who shares their ideas or thoughts. It is identified that in
teaching and education of business studies, I need to make sure that my
communication should be very effective as it helps in effective convey a
message or information of my subject to the students.

Principles of communication
 It is very important to apply all necessary principles of communication in my
teaching of business studies. Some important principles are mentioned below:
 It is crucial for me that I have to clear about my message that means the topic
which is chose to teach to students should be clearly defined with the use of
resources such as presentation, lectures notes, etc.

Transactional analysis
 In order to teach business studies' students, it is very important
to use this technique so that I am able to understand the
behaviour of students. Transaction analysis is used in the
teaching and education of business studies in the field of
marketing and HR so that I am able to understand my students'
behaviour. This will assists in effective transmitting message to
the students. For that purpose, I need to understand the ego,
states, life positions and transaction analysis.

Communication cycle
 Communication cycle is used for the purpose of effective
communication in which two members are includes in this
process that are sender and receiver. It has a cycle which is
continuing till achieving objectives. I used this cycle so that I
am able to teach my students effectively. Firstly I have to
generate an ideas that which topic I need to cover in the
lectures, then I have to encode in the form of message so that
students are understand the purpose of message in a right way.

References
 Llopis-Lorente, A., and et.al., 2017. Interactive models of communication at the
nanoscale using nanoparticles that talk to one another. Nature communications, 8(1),
pp.1-7.
 Harel, D. and McAllister, T., 2019. Multilevel models for communication sciences and
disorders. Journal of Speech, Language, and Hearing Research, 62(4), pp.783-801.

Thank You