Report on HSBC Bank: HR, Marketing, Finance, and Collaboration

This report provides an in-depth analysis of business studies, focusing on the operational functions within HSBC bank. It details the roles of Human Resources (HR), marketing, and finance departments, highlighting their contributions to the bank's overall productivity and success. The report explores the HR department's responsibilities in recruitment, training, performance evaluation, and promotion, as well as the marketing team's strategies in product development, promotion, and customer engagement. Furthermore, it examines the finance department's crucial role in financial planning, capital management, and resource allocation. The report also emphasizes the importance of collaborative working practices, discussing methods to foster effective teamwork and innovation within the organization. Additionally, it delves into the significance of financial management and reporting, outlining how these functions contribute to the bank's financial stability and decision-making processes. The conclusion summarizes the key findings and reinforces the importance of these business functions for organizational success. The report uses various sources, including academic journals and books, to support its analysis.

Introduction To Business
Studies
1

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Describe the role of HR, marketing and finance function within organisation......................3
2. Develop an understanding of collaborative working practices...............................................4
3. Demonstrate knowledge of the role of financial management and reporting within the
organisation.................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7
2

INTRODUCTION
Business is being referred to any kind of activity that are being carried out either by a
group of individual or by a person in an organisation to conduct their roles and duties so as to
make profit for the company (Zahra, 2016). Business studies on the other hand refers to the
investigation of several activities which are being conducted in the organisation for enhancing
the efficiency and the services of the enterprise. The Hongkong and Shanghai Banking
Corporation is a multinational investment bank as well as financial services possessing company.
The bank is founded by Sir Thomas Sutherland in 1865. The headquarter is in London, United
Kingdom. Various services like retail, investment, corporate banking, credit cards, wealth
management, insurance are some services which is provided to the people worldwide. The report
will discuss the role of marketing, finance and HR within the respective organisation and will
focus on the importance of collective work. The role of financial management will also be
discussed in this report.
MAIN BODY
1. Describe the role of HR, marketing and finance function within organisation
All the department within the company are considered as an integral part of every
business as they perform various functions and together they accomplish a task and make the
company more productive. The role of such divisions especially in promotion within the HSBC
bank are mentioned below.
HR role – The role of HR in HSBC bank is broad, they not only hire and recruit desired
individual for the company but they also conduct various training session for making the
employee adjustable and making them understand their responsibilities toward the business.
They evaluate the performance of every employee and reward such people according to their
growth and capabilities. Apart from selecting the individuals they also focus on setting the rules
of promoting the existing people (Alvarez, 2016). The promotion is purely based on the
performance level as well as their seniority. They effectively take part in succession planning
and conduct a chief role in retaining the crowning employees. It is the role of HR to set the
procedure and planning required to enable the smooth flow of talent and skills through
promotion.
3

Marketing role – The marketing manager of HSBC bank creates a certain product like
any fund or credit card which fulfils certain requirements of the clients, they further assign the
cost and then select a place in which they will deliver information regarding the product so as to
catch a potential buyer and persuade them to make a acquire such products (Rohlfer and Zhang,
2016). The promotion part may covers high end marketing interactions in the form of
advertisements, public relation, search engine optimisation and direct marketing. The marketing
team thus, make such high promotions for making the funds more popular so that large number
of people buy such services and the company can earn a significant amount of profit.
Finance role – The financial mangers in HSBC bank have a challenging role as they aid
in evaluating the financial data which are being generated by the accountants. They prepare a
financial plan where all the revenue and expenditure which has to be made to promote a product
will be planned by such managers. As per the client and market requirements, they invest in
various funds which will gain high returns later (Decker, Kipping and Wadhwani, 2015). They
are the ones which render adequate amount of funds for the promotional activities and further
assist in investing as well as proper financing by stabilising the debt and the equity.
2. Develop an understanding of collaborative working practices.
Collaboration is being referred to as a chief component in making a business more strong
and diversified. People flourish in such environment where they can interact freely and can work
collectively without any kind of biasses. When any company produce a plan of making effective
collaboration then the associates working in the business spontaneously feel a vital part of much
bigger task and thus improves their working capabilities (Quinlan and et.al., 2019). Few ways
have been discussed for understanding a collaborative working practices in respective bank
below.
Form a compelling cause – So as to create a collaboration, the team members has to be
provided with a persuasive reason to become a effective part. The more exciting and
opportunistic the reason is, the team members gets more inspired by the thought of collaboration
and provide ideas to attain the mission of HSBC bank. They think themselves as an integral part
of such process and as a result they become enthusiastic about the aims and goals.
Communicate expectation – Each and every member of the organisation must know
about the collaboration practices. So as to make the best of such associates, all the defined roles
as well as the duties the workers will bear within the team must be clearly stated and provided to
4

every member initially. Once the staff has a proper understanding about their roles, they work
efficaciously on their own and thus attaining a productive growth. Such prior indication also
lower the possibility of having conflicts among the team members and they just focus on their
position and duties.
Establish team goal – To make the collaboration more effective and successful it is quite
necessary to establish aims on monthly or quarterly basis. The soul objective of such purpose is
to render team members with an attainable wins within a given time and resources. Such wins
make individual positive and confident which further assist in eliminating the barriers and issues
collectively (Stahl and Tung, 2015). At the month or quarter end, the aims must be accessible to
entire team so that whole team can celebrate and regulate improvements which has to be taken in
provided bank.
Encourage innovation – So as to make the team flourish and booming, the team
members should be constantly motivated to apply creativity during their work. Such staff
members must be coached properly and the issues which they are facing must be encountered for
overcoming the challenges and improving their working status. The managers should ask the
views and thoughts of every employee so that they feel connected with high authority people.
Such practice make them motivated and they work effectively to impress the leaders and surpass
expectations of leaders for getting rewards.
3. Demonstrate knowledge of the role of financial management and reporting within the
organisation
Finance is a very crucial part of an any organisation, thus it has been seen that whether
the company is small or large they require a well functioning finance department. The financial
management defines effective planning, coordinating, centring and controlling the processes of
enterprise. Effective management of such financial resources is necessary for operating the
business sustainably (Dymek and Zackariasson, 2016). Strong financial management aids in
delivering smooth functioning of an organisation and efficaciously control the activities
associated with finance. The prime roles of financial management in HSBC bank are described
below.
Controlling financial decision – The financial managers play a major role in taking
decision which are related to finance in given bank. For making such crucial decisions they
utilise few techniques like profit and loss evaluation, ratio analysis and data interpretation and
5

financial forecasting for controlling the flow of finance within the respective bank. The managers
are also accountable for efficiently planning the resources and the processes taking place in the
company. They interpret the required and accessible data to determine the economic condition as
well as actual wants of the business and then make plan accordingly.
Capital management – One of the role of financial management in HSBC bank is to
identify the exact need of capital in an enterprise from various time. They also estimate the
required capital structure and provide funds to several departments in bank accordingly. Such
division evaluate the existing and future condition of the company and employs number of
funding sources for the need of funds and capital (Oliver, 2015). After rendering funds from
different sources, the financial managers ensures that the funds which are being invested are used
in effective manner. Such practice ensure sustainability and profitability within a business.
Disposal of surplus – The crucial judgement of how the company's earning and surplus
will be further utilised is interpreted by the help of such department managers. They are the one
who judges whether the dividends need to diffused out or how much portion of the earning will
be retained and how much will be again invested for making the bank functioning smooth.
Thereby, it has been observed that sound financial department forecast risk and provide various
mitigation plans for efficiently coping the emergencies.
CONCLUSION
From the above report it can be concluded that Business studies defines as the
investigation of respective activities which are being channelised in the administration for
intensifying the skilfulness and the services of the company. The role of HR, marketing and
finance department have been analysed in the promotion of employees as well as the products of
the enterprise. Forming a compelling cause, Communicating expectation, Establishing team goal
Encouraging team members are few practices undertaken in collaborative work. Controlling
financial decision, Capital management and Disposal of surplus are some roles of financial
management.
6

REFERENCES
Books and Journals
Alvarez, J.L. ed., 2016. The diffusion and consumption of business knowledge. Springer.
Decker, S., Kipping, M. and Wadhwani, R.D., 2015. New business histories! Plurality in
business history research methods. Business History. 57(1). pp.30-40.
Dymek, M. and Zackariasson, P. eds., 2016. The business of gamification: a critical analysis.
Taylor & Francis.
Oliver, J.L.H., 2015. How do multinational enterprises co-locate in industrial districts? An
introduction to the integration of alternative explanations from international business
and economic geography literatures. Investigaciones Regionales-Journal of Regional
Research. (32). pp.115-132.
Quinlan, C and et.al., 2019. Business research methods. South Western Cengage.
Rohlfer, S. and Zhang, Y., 2016. Culture studies in international business: paradigmatic shifts.
European Business Review. 28(1). pp.39-62.
Stahl, G.K. and Tung, R.L., 2015. Towards a more balanced treatment of culture in international
business studies: The need for positive cross-cultural scholarship. Journal of
International Business Studies. 46(4). pp.391-414.
Zahra, S.A., 2016. Developing theory-grounded family business research: Some suggestions.
Journal of Family Business Strategy. 7(1). pp.3-7.
7