This report provides a comprehensive overview of SWOT and PESTLE analysis within a business studies context. It begins by defining the business environment and its importance in organizational planning. The report includes a SWOT analysis, highlighting strengths such as a large customer base, weaknesses including past failures in specific markets and legal infringements, and opportunities like expanding into emerging markets and enhancing online shopping experiences. Furthermore, a PESTLE analysis examines political, economic, social, technological, environmental, and legal factors affecting businesses, particularly focusing on the impact of Brexit, COVID-19, and technological advancements. The report concludes by emphasizing the significance of these analyses for organizational growth and strategic decision-making, referencing various academic sources to support its findings.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
