The Impact of Globalization on Business Performance: M&S Case Study

This research project investigates the effectiveness of globalization in driving business success, using Marks & Spencer (M&S) as a case study. The introduction outlines globalization's impact on organizational performance, highlighting the need for adaptation in the global market. The aim is to determine the effectiveness of globalization, with objectives focusing on understanding the conceptual framework of globalization, evaluating opportunities for M&S, and examining the relationship between globalization and firm performance. The research employs a questionnaire to gather data on various aspects of globalization's influence, including income generation, competition, quality of business culture, economic impact, and perceptions of Americanization and neo-imperialism. Data analysis involves thematic analysis of the questionnaire responses. The findings indicate that globalization influences income, increases competition, improves business culture, impacts economies, and is viewed in various ways by respondents. The reflection highlights the learning gained from the project, including the use of qualitative research methods. The conclusion emphasizes the impact of globalization on M&S's business processes, the use of research methodology for data analysis, and the importance of data interpretation for logical discussion.

RESEARCH PROJECT

INTRODUCTION
■ The globalization is basically the worldwide trend that help for organization to increase the
performance and efficiency. In order to succeed and survive companies adapt to change and evolve the
condition in the global market. There are many tools and platforms for gaining the sustainable
competitive advantages which suitable for organization culture. The globalization has led to increase
the competition advantages in marketplace. This competition related to the cost, price, product, quick
production and response towards the organization (Amah, 2019). Emergence of markets are main key
component for multinational companies wanting to expand the business across the world but it may
require localizing enterprise to overcome the challenges in organization.

Aim
■ To determine effectiveness of globalisation in driving success of business: A study on M&S.
Objective-
■ To understand conceptual framework of globalization.
■ To evaluate the opportunities that globalization creates for M&S.
■ To examine the relationship between globalization and firm’s performance in other country.
Research question-
■ What is the conceptual framework of globalization?
■ What are opportunities that globalization created for M&S?
■ What are the relationship between the globalization and organization performance in the country

QUESTIONNAIRE
■ Do you think that Globalization influences the income of business generation?
■ Yes
■ No
■ Do you think that Globalization increase the competition among the business companies?
■ Yes
■ No
■ Do you think that globalization improved the quality of business culture and work life?
■ Yes
■ No
■ Do you think that globalization impact on the economy of countries?
■ Yes
■ No

■ Does people think that globalization gone too far enough or has been heading in the incorrect direction?
■ Yes
■ No
■ Is globalization is another word for the Americanization?
■ Yes
■ No
■ Has globalization been going on since the drawn of modern civilizations?
■ Yes
■ No
■ Do you think that globalization just a friendlier terms for the neo-imperialism?
■ Yes
■ No

Data analysis
Data Collection tool –
■ Data collection tool is basically used for analyzing the depth study about the project
report.
■ It is applicable in the qualitative research to survey about the case study and conducted
by the distributing the questionnaire and also determine the every respondent in proper
manner.
■ Data analytical technique is generally applicable in the qualitative research paper that
can analysis through thematic method.
■ It is the most common type of qualitative method that emphasis on examine the record
pattern within data and information.

CONTINUES……
■ Theme : 1 Globalization influences the income of business generation
Particular Respondents
Yes 5
No 3
Neutral 2
Total 10

CONTINUES……
Theme : 2 Globalization will increase the competition among the business companies
Particular Respondents
Yes 2
No 2
Neutral 6
Total 10

■ Theme : 3 Globalization improved the quality of business culture and work life.
Particular Respondents
Yes 5
No 3
Neutral 2
Total 10

■ Theme : 4 Globalization impact on the economy of countries.
Particular Respondents
Yes 4
No 3
Neutral 3
Total 10

■ Theme : 5 Globalization gone too far enough or has been heading in the incorrect
direction.
Particular Respondents
Yes 2
No 2
Neutral 6
Total 10

■ Theme : 6 Globalization is another word for the Americanization.
Particular Respondents
Yes 5
No 3
Neutral 2
Total 10