Business Decision Making Report: UK Discount Chains and Tesco

This report examines business decision-making within the UK supermarket industry, focusing on discount chains like B&M and Home Bargains, alongside Tesco. The report begins with an introduction highlighting the importance of business decision-making for profitability and growth, followed by an analysis of primary data collected through surveys. The primary data analysis explores consumer preferences related to age, gender, education, income, and factors influencing supermarket choices, such as location, price, discounts, and product range. The findings, presented through tables and charts, reveal insights into customer behavior and preferences. The report then transitions to secondary data collection and analysis, providing a broader perspective on market trends and strategies. The conclusion synthesizes the findings from both primary and secondary data, offering recommendations for effective business decision-making. The report provides a detailed analysis of the data collected and the interpretations made to offer insights into the factors influencing customer behavior within the supermarket industry.

Business Decision Making

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
Task 1...............................................................................................................................................3
Primary Data collection and analysis.....................................................................................3
Findings:................................................................................................................................5
..........................................................................................................................................................9
TASK 2 .........................................................................................................................................15
Secondary data collection and analysis................................................................................15
Findings:...............................................................................................................................16
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20
Online...................................................................................................................................20

INTRODUCTION
Business decision making is an important factor for the growth and enhancing the
profitability of the business. In this report, It will include B& M and Home bargains which are
the discount chains in UK. Also, It will include Tesco which is a big super market and provide
various groceries products and convenience products. In this assignment, It will provide the
primary data and its analysis for making effective business decision. Moreover, it will include
secondary data which will include the data of 3 years.
Task 1
Primary Data collection and analysis
Primary data collection refers to using the first hand information regarding the research to
identify the views and opinions of the customers to have authentic and reliable data(Thomas,
2015). The primary data is collected through the use of questionnaire, survey etc. (Johnston,
2017)
Survey methodology : The survey will be conducted through the use of questionnaire in
which the questions will be asked to customers to identify their preferences(Etikan, Musa,and
Alkassim., 2016).
Sampling framework : The sample is related to choosing the small group for the survey
from the large population. For this survey it has used the simple random sampling for gathering
the primary data(Schilling and Neubauer, 2017). It has included the sample of 15 respondents to
identify the information for providing better services to customers(Dewenter and
Malatesta,2016).
1. In which age range of age people are more influence towards the super market
 0- 10
 10-20
 20-30
 40 and more
2. Which gender group is attracted most towards super market?
 Male
 Female
3. Which category of education you have attained?

 Graduation
 Diploma holder
 Post graduation
 All the above
4. On an average in which income range do you prefer to spend on super market ?
 £0-£50
 £50- £100
 £100-500
 £500 and more
5. According to you which factor attract more customers towards the discount super market ?
 Location
 Price
 Discounts
 Product range
6. On what basis the customer compare between discount super market and UK big
supermarket ?
 Product variety
 Branded product
 Home delivery
 Ambience and space
7. According to you, which super market provide more varieties of products?
 B&M and Home Bargains
 Tesco
8. Which super market you will prefer more in context with the product quality they offer?
 Sainsbury
 Home Bargains
 Morrisons
 Tesco
9. Which super markets prioritize the best and convenient home delivery services
 Tesco
 B&M

10.which supermarket is providing higher discounts on goods for attracting the customhouses?\
 Home Bargains
 Tesco
 Morrisons
 B&M
Findings:
1. In which age range of age people are more influence towards the super market
Frequency Percent Valid Percent Cumulative Percent
Valid
1 2 13.3 13.3 13.3
2 3 20.0 20.0 33.3
3 8 53.3 53.3 86.7
4 2 13.3 13.3 100.0
Total 15 100.0 100.0

Interpretation:
From the above table and bar graph it can be interpreted teat the major of the proportion
of age group of 20-30 are more concerned about the shopping at super markets. These people get
influence towards the variety of offers by super market as they considered to be in the age of
adults and adults are more conscious about their living standard and spendings which ultimately
lead them to get more attracted toward the supermarkets offering great varieties.
2. Which gender group is attracted most towards super market?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 5 33.3 33.3 33.3
2 10 66.7 66.7 100.0
Total 15 100.0 100.0
Interpretation:
From the above pie chart and table it can be clearly identified that Females are more
intend about the discounts and varieties offered at super markets as Females are concerned
towards more shopping which ultimately encourage them in getting attracted towards the super
markets offering higher discounts. As discount make them available the branded goods with

cheaper prices which resulting in higher satisfaction among them which enhance more shopping
and getting more discounts ultimately benefiting the supermarkets also by capturing larger
market share and generation of loyal and strong brand value.
3. Which category of education you have attained?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 4 26.7 26.7 26.7
2 2 13.3 13.3 40.0
3 3 20.0 20.0 60.0
4 6 40.0 40.0 100.0
Total 15 100.0 100.0
Interpretation:
The above pie chart depict that all the people with different qualifications that is diploma
holder, graduated, Post graduated are influencing with the varieties and offers available with
super market. They seek to purchase the goods and services which is offering great quality with
cheaper prices. All the students and degree holders seeks to save more and supermarkets
providing discounts attract these students as there is a great opportunity for saving more and
consuming the goods with better quality which helps in increasing their living standard and also

benefit the companies and supermarkets in capturing the student customer segment which helps
in generation of greater and loyal brand value in mind of the people.
4. On an average in which income range do you prefer to spend on super market ?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 2 13.3 13.3 13.3
2 3 20.0 20.0 33.3
3 8 53.3 53.3 86.7
4 2 13.3 13.3 100.0
Total 15 100.0 100.0
Interpretation:
The above table depicts that major of the proportion of sample size is spending in range
between the £100-£500 as people are more intend regarding their standard of living which
enhance them to spend more. This also benefited the company as they can earn good amount of
profit from people spending on their products and services. Customers do not intend to sped
more than £500 as they prefer to save. This range is appropriate for the customers to fulfil, their
needs and wants which helps in their psychological satisfaction and also in achievement of

organisational goal. The people do not spend much on the products as this considered to be
wastage of financial resources. People intended to save and invest more rather than expenses.
Generally a medium range of spending is been spent on the goods which are capable of
satisfying the needs and wants of the customers.
5. According to you which factor attract more customers towards the discount super
market ?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 3 20.0 20.0 20.0
2 3 20.0 20.0 40.0
3 6 40.0 40.0 80.0
4 3 20.0 20.0 100.0
Total 15 100.0 100.0
Interpretation:
Discount factor considered to be the most attractive factors for getting attracted towards
the super market. Discount offers leads in greater satisfaction of the customers as it helps them in

purchasing and consuming high quality of products and services at lower prices which result in
grater satisfaction ad also helps in retention of the customer for long in the super markets.
Discount offers help supermarket in creating their sales which leads to higher profitability and
ultimately helps in expanding their market share and loyalty towards the customers.
6. On what basis the customer compare between discount super market and UK big
supermarket ?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 4 26.7 26.7 26.7
2 3 20.0 20.0 46.7
3 5 33.3 33.3 80.0
4 3 20.0 20.0 100.0
Total 15 100.0 100.0
+
Interpretation:
Home delivery is the most crucial element on the basis of which customers compare the
supermarkets that in which they need to go to avail the best offers. Home Bargains, Tesco,
Morrisons and other companies all are offering different discount offers. Th customers will
compare the discount offers of different companies and will prefer to go with company which is

providing the best quality with higher discounts as this will benefit the customers as they get
higher satisfaction by paying low for the products and services they buy at supermarkets.
7. According to you, which super market provide more varieties of products?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 10 66.7 66.7 66.7
2 5 33.3 33.3 100.0
Total 15 100.0 100.0
Interpretation:
B&M and Home Bargains re providing more varieties of the products to the customers so
that they can attract many customers and avoid the risk of substitution. More variety leads in
attraction of more customers which further helps them in capturing larger share of the market
which enhances profitability. Customers also seeks for the market where they can find larger

variety under one roof which helps them in greater satisfaction mad ultimately leads to
achievement of the organisational goal of providing satisfaction to eth customers and increasing
sales and profitability of the organisation.
8. Which super market you will prefer more in context with the product quality they
offer?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 3 20.0 20.0 20.0
2 5 33.3 33.3 53.3
3 3 20.0 20.0 73.3
4 4 26.7 26.7 100.0
Total 15 100.0 100.0
8. Which super market you will prefer more in context with the product quality they
offer?
Interpretation:
From the above chart and table it can be interpreted that Home bargains will be more preferable
in context with the product quality as they are offering high quality products' and services which
is the reason for their grater market share in the complete industry. Home Bargains provide great