Comparative Analysis: Sustainability in Coca Cola, Intel, Deutsch Bank

This discussion post analyzes the sustainability approaches of four major companies: Coca Cola, Intel, Deutsche Bank, and HTC. Coca Cola focuses on reducing waste, water conservation, and minimizing its carbon footprint. Intel aims to minimize greenhouse gas emissions and has successfully reduced its carbon intensity. Deutsche Bank emphasizes its role as a financial intermediary to support a clean global economy and has achieved climate-neutral operations. HTC Group is committed to creating innovative products responsibly, with a focus on a sustainable work environment, reduced environmental impact, and a responsible supply chain. The post concludes by identifying the forms of corporate governance that best fit each company's sustainability efforts, including transparency, accountability, shareholder wealth, and equitable treatment. Desklib offers more solved assignments and study resources for students.

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Discussion 3
Coca Cola:
Coca Cola has addressed sustainability by creating difference to people, society and planet. It
has offered over 500 brands and 4100 varieties to people including low sugar drinks. It aims
to gather and recycle bottles and can by 2030 to reduce waste and works to develop society
with clean drinking water, with aim to return 100% of water consumed in drinks. Coca Cola
has minimized carbon footprint by 25% in 2020 (Reilly & Hynan, 2014).
Focus on sustainability is positioning Coca Cola as socially responsible corporate and it
engages in social activities as commitment to establish sustainable communities. The form of
corporate governance that best fits sustainable companies like Coca Cola is transparency and
full disclosure.
Intel
Intel has addressed sustainability by aiming to minimize their direct greenhouse gas
emissions by 10% each year till 2020 and as per recent analysis Intel has attained its
commitment to have dropped their carbon intensity during operations by 20% during 2017.
Focus on sustainability offers strategic position for Intel as it has placed the firm successfully
as global climate leadership corporate due to its sustainable goals like aggressive
minimization of CHG emission, water conservation and energy conversation project (Curry,
Guyon, Sheridan & Donnellan, 2012). Intel engages in social activities to fulfil its corporate
responsibilities. The corporate governance that best suits sustainable companies like Intel is
accountability.
Deutsch Bank
Deutsch bank address sustainability by focusing on three pillars i.e. financial intermediary
where it has used its market competence to support transition to clean and energy efficacious
global economy. It has taken active role to encourage renewable energy infrastructure
solution. Also Deutsch Bank has minimized carbon footprint and made its operations climate
neutral in 2013 and has enhanced energy efficiency (Borysova & Stobbe, 2015).
Focus on sustainability has positioned Deutsch bank as eco-efficient and climate ambassador.
It has engaged in social activities to project as socially responsible citizen. The form of
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corporate governance that best fits sustainable companies like Deutsche bank is focus on
increasing shareholders wealth.
HTC Group
HTC group addressed sustainability by showing its commitment to make innovative products
in responsible way by respecting people, society in which HTC functions as well as by
committing to environment. The sustainability goals of HTC are creating sustainable,
rewarding work environment where staffs can thrive, reducing environmental impact as HTC
brings in products to markets and sustaining a responsible supply chain that has least
environmental impact and creating a manufacturing supplier base that aids and complies to
expected corporate and social benchmarks (Moslehpour, et al. 2019).
Focus on sustainability has positioned HTC group as global good citizen to offer strategic
position. HTC engages in social activities to deliver its corporate social responsibility mission
and vision. The form of corporate governance that best fits sustainable companies like HTC
is equitable treatment and accountability.
References
Borysova, V., & Stobbe, A. (2015). Sustainability at Deutsche Bank. Deutsche Bank. Report
Retrieved from:
https://www.skylineuniversity.ac.ae/pdf/banking/Sustainability_at_Deutsche_Bank.pd
f Accessed on 15 April, 2020
Curry, E., Guyon, B., Sheridan, C., & Donnellan, B. (2012). Developing a sustainable it
capability: Lessons from intel's journey. MIS Quarterly Executive, 11(2), 61-74.
Retrieved from: http://mural.maynoothuniversity.ie/10853/1/BD-Developing-
2012.pdf Accessed on 15 April, 2020
Moslehpour, M., Chau, K. Y., Dadvari, A., Do, B. R., & Seitz, V. (2019). What Killed HTC
and Kept Apple Alive? Brand Sustainability Comparison of Two Asian
Countries. Sustainability, 11(24), 6973. Retrieved from: /doi.org/10.3390/su11246973
Accessed on 15 April, 2020
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Reilly, A. H., & Hynan, K. A. (2014). Corporate communication, sustainability, and social
media: It's not easy (really) being green. Business horizons, 57(6), 747-758. Retrieved
from: doi.org/10.1016/j.bushor.2014.07.008 Accessed on 15 April, 2020
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