Sustainability and CSR in Business: Approaches and Analysis

This report explores the concepts of sustainability and corporate social responsibility (CSR) in the context of business strategy and management, with a focus on the British multinational retailer Tesco. It begins by defining sustainability and its importance in the business world, emphasizing the need to meet current needs without compromising future generations. The report then examines various sustainable approaches, including ecological, social, and economic strategies, and how they can be implemented to protect the environment and improve business operations. Furthermore, it analyzes the different approaches to CSR adopted by micro, SME, and corporate businesses, highlighting the unique challenges and opportunities each faces in fulfilling their social and environmental responsibilities. The report emphasizes that corporate social responsibility is an effective tool for businesses to attract more customers and increase profit. It also emphasizes the importance of sustainable practices in attracting customers and building brand image of the company in the market.

SUSTANIBILITY AND
CSR IN BUSSINESS

Table of Contents
Introduction.................................................................................................................................3
Explanation of sustainable approach to business strategy and management..............................3
Analyse the various approaches to CSR of Micro, SME and corporate business.......................1
REFERENCES................................................................................................................................5

INTRODUCTION
Sustainability defined as quality to exist constantly. In which it means meeting our need
without any conciliatory the quality of future generation to meet their own needs. In context to
natural resources. It include the social and economic. It also known as procedure of people in
which it changed homoeostasis equivalent atmosphere, in which exploitation of resources.
CSR( corporate social responsibility). In this report Tesco (Aggarwal, and Singh,
2019)company has been selected, company is British multinational groceries and merchandise
retailer. Its headquarter is in Welwyn Garden City, England. Company is third largest retail
company in the world. In this report various topics is included such as, various sustainable
approach that company can use in order to protect the environment. It also include different
approaches to CSR of micro, SME, and corporate business. Furthermore, it also include research
and reading of various topic areas.
MAIN BODY
Introduction
The sustainability in businesses refers to the various way by which company can help the
society to protect the environment and make their product and services more sustainable. It helps
the company to fulfil their responsibility towards the environment and society. Corporate social
responsibility refers to the ways by which an business enterprise take steps towards the better
future of the country and environment. There are various approaches that businesses can use to
make their businesses more sustainable and effective.
Explanation of sustainable approach to business strategy and management
Sustainability is an part of businesses to retain their business in the industry,
sustainability refers to the various ways by which the businesses can find an way that can protect
the environment and make their businesses sustainable (Sustainable Business Strategy, 2020). In
the context of Tesco, company can use various ways by which they operates an sustainable
organisation in the country. They use various approaches that help them to create better
(Chedrawi, Howayeck, and Tarhini, 2019) environment and it also help the society to
development of sustainable environment. Below are some approaches that help the company to
develop sustainable environment.
 Ecological approach: This approach refers to the sustainable development of the
environment that helps in understanding of how to develop basic environmental actions

that can have positive impact on community and natural ecosystem. This approach helps
in better development of sustainable environment that can improve the productivity and
also improve the better sustainability of the out side the business. In the context of
Tesco, company can use this ecological approach in order to protect the environment
and make their business more sustainable. They can use raw material that can be depose
and reuse so that it could help them to protect the natural resources and improvement of
their productiveness. They can also use waste management techniques that help them to
reduce the cost of production (Dziubaniuk, and Nyholm, 2020) and improve the
effectiveness of profitability. Thus ecological approach helps the company to make
more sustainable environment and improve the rate of profit in their business. By using
this approach company can improve the customers base and increase the level of
profitability in the business.
 Social approaches: It refers to the process for creating more sustainable successful
plans that improve and promote more well being. In this various formal and informal
process, systems, structure, and the relationship that support capacity of current and
future sustainability of the businesses and the environment out side the business. Social
approach have ability to develop community that develop process and structures which
not only meets the current needs but also focus on the future needs of sustainable
environment. In the context of Tesco, (Ertuna, Karatas-Ozkan, and Yamak, 2019)
company can use social approach to develop current and future needs of the sustainable
environment in the business and out side the business. Social approach could help the
company to improve and analyse the current and future needs of sustainable
environment in the organisation, and make appropriate strategies that can improve the
the productivity of the company and enhance the performance of business in the
industry. Sustainable environment can improve the customers base of the company
because sustainability in business attract more customers and build brand image of the
company in the market. Thus, the company can improve the productivity and
profitability by adopting social approach of sustainable environment.

 Economic environment- It refers to an essential sustainable approach to business
enterprise that reflects to maintain the capital intact. This approach helps in enhancing
the standard of living of the people within the society. Business sustainable approach is
one of the major element that helps in attracting the large number of customers in a
small period of time. In case of Tesco Plc, this factor includes the efficient use an assets
so that work can be done effectively and (Gatti, Ulrich, and Seele, 2019) efficiently. In
this manager of the company can focus on analysing the several economic factors so
that attracting customers would be easy. In this managing high level of stability
economic growth is one of the best aspect to develops the company sustainability. In
this UK has strong economic growth due to which their customer buying power is also
strong that helps in gaining the profitable results and market growth. This will helps in
enhancing the market share in the marketplace due to which they can gain the
competitive advantage. Due to effective economic growth, accounting practices is also
very strong that also helps in developing the social factor and standard of living of the
people. It is very effective approach for sustaining in market to a longer period of time.
Thus, the environmental approaches of sustainability helps the company to improve better
environment for the current and future. It also improve the productiveness of the company and
complete the social responsibility towards the county. Ecological, social and economical
environment of sustainability helps to (Gatto, 2020) understand the needs of changes in the
current activities of business and improve it in better sustainable activities that improve the
business in more effective way.
Analyse the various approaches to CSR of Micro, SME and corporate business.
Corporate social responsibility refers to initiative by the businesses to protect the
environment and social welfare. CSR also help the businesses to increase their customer base
and increase the profit of the company. The practices and operations done by the company in
order to make their company sustainable and responsible for the society and country. In the
context of the Tesco, company can make their businesses more sustainable and profitable in
order to make their business grow and profitable. (Jang, and Ardichvili, 2020) Tesco use many
approaches that promotes social responsibility towards the company and increase the customers
base. Below is the various approaches followed by the micro, SME and corporate business.
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CSR approaches of Micro businesses:
Corporate social responsibility of micro businesses refers to all the practices and steps
follow by the businesses in order to fulfil their responsibility towards the society and the
environment. Micro business have lower capacity to invest in higher growth of social
responsibility they can make their product and services more sustainable so that they can give
their contribution in social welfare. Corporate social responsibility is an effective tool for micro
business to attract more towards their company. Micro businesses can make their products and
services more effective and eco friendly so that they can gain competitive advantages. There are
various factors that could impact the (Kucharska, and Kowalczyk, R., 2019) business of micro
firms because customers are more aware about the environment and their own interest and
attracted towards the brands that have an control over the their activates and task with more
sustainable environment.
Micro businesses can increase the level of awareness in their brand and also they can
fulfil the needs and wants of the customers so that they can attract more customers and provide
better opportunities to their employees (Corporate social responsibility in micro and small
enterprises, 2020). Micro businesses also fulfil their corporate social responsibility by providing
employment and jobs to the individuals in the country. It helps the society and the young
generation of the (Lau,2019) country to get better opportunities that help them to grow in their
career. Thus are various ways by which micro business can fulfil its corporate social
responsibility, and improve their market. It also help them to increase market shares and
customers base. To fulfil corporate social responsibilities in important part that improve the
society and welfare of the people in the country.
CSR approaches of SME:
SME firms can use Proactive Approach in their businesses by involvement of voluntary
practices by the firm that can improve the level of market shares. In this business take an ate
towards making their brand more sustainability and help the society by using various strategies.
The company can make huge changes by following the steps that focus on the development of
environment and increase the level of profitability of the businesses. Business can focus on the
human rights their responsibilities towards the brand that can improve the level of performance
of the company. There are various factors that (Maltseva, Fieseler, and Trittin-Ulbrich, 2019)
SME business can follow in order to protect the environment and human rights. They can use
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eco friendly products and services so that it can help in improvement their production process
and also increase the interest of customers towards the brand. Company can also use waste
management in their firm so that they can increase the level of productivity and also reduce the
cost of production. After reducing the cost of production company can also reduce the market
cost of their products so that it help them to increase the level of profitability and attract more
customers towards the organization.
SME organisations can take required changes in their company so that they can improve
the level of sustainability in their business also they can improve customers base. They can use
circular economy concept in their business, circular economy help them company by take, make,
reuse, the production it can help the company to improve the level of sustainability in their
business. Company can also provide employment opportunities to the individuals in the country.
It could help them increasing the brand (Schaltegger, Hörisch, and Freeman, 2019) image in the
market. Thus SME businesses help in the growth of the economy and also increase the level of
sustainability in the industry. These businesses could be make their product and services
according to the needs and wants of the customers.
CSR approach in corporate businesses:
The corporate social responsibility in the corporate businesses refers to all the steps and
activities company perform in order to make their brand image in the market and increase
customer base. The company manages many activities that promote sustainability environment
and social responsibilities towards the society. Tesco is large organisation that operates in
multinational; business chain and also operates in in the country by having largest revenues. So
the corporate social responsibility of the company is also become more higher than other small
and medium businesses. Company (Witek-Crabb, 2019) can use various strategies that can help
them to fulfil the social responsibilities, they can use sustainable products and services that
produce less pollution in the country. They can make more effective production process that
reduce the level of pollution and waste in the industry. Tesco is providing high level of
employment to the individuals and provide them opportunities to have sustainable growth with
the company. They have many policies and values by which they can impact the business of the
company and provide better future to their employees. Thus, the corporate businesses fulfil their
corporate social responsibilities by take an change initiative in their companies. There are
various ways that can make their businesses more sustainable and improve their brand image in
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the market. Tesco is also using various strategies by which they can fulfil their corporate
responsibilities and make their company grow in the market.
Difference in the CSR strategies of Micro, SME and corporate businesses:
The micro, SME and corporate business use various strategies that can improve their
productivity and businesses in the market. Micro business use their strategies according to the
revenues and profitability of business they can not make huge changes in their businesses. So
they make their sustainability and social welfare according to their business. On the other hand
SME businesses take initiative to make change in their current business environment and fulfil
the needs of social welfare in the society. They make their productivity and services according to
the needs and wants of the company and improve the productivity. The corporate businesses
operates on the large scale and willing to make their positive brand image in the market. They
are willing to make change on the business so that they can make more customers and retain
their customers in organisation. Thus, all the businesses use different ideas and ways to fulfil the
needs of social responsibilities in the market.
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CONCLUSION
From the above given information it can be conclude that sustainability in the businesses
is important to fulfil the needs and wants of sustainable environment. The business use various
strategies that help them to increase the rate of profit and sustainable environment in the market.
The micro, SME and corporate businesses use different approaches that help them to fulfil their
corporate social responsibility towards the brand.
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REFERENCES
Books and Journals
Aggarwal, P. and Singh, A.K., 2019. CSR and sustainability reporting practices in India: an in-
depth content analysis of top-listed companies. Social Responsibility Journal.
Chedrawi, C., Howayeck, P. and Tarhini, A., 2019. CSR and legitimacy in higher education
accreditation programs, an isomorphic approach of Lebanese business schools. Quality
Assurance in Education.
Dziubaniuk, O. and Nyholm, M., 2020. Constructivist approach in teaching sustainability and
business ethics: a case study. International Journal of Sustainability in Higher Education.
Ertuna, B., Karatas-Ozkan, M. and Yamak, S., 2019. Diffusion of sustainability and CSR
discourse in hospitality industry. International Journal of Contemporary Hospitality
Management.
Gatti, L., Ulrich, M. and Seele, P., 2019. Education for sustainable development through
business simulation games: An exploratory study of sustainability gamification and its
effects on students' learning outcomes. Journal of cleaner production, 207, pp.667-678.
Gatto, A., 2020. A pluralistic approach to economic and business sustainability: A critical meta‐
synthesis of foundations, metrics, and evidence of human and local
development. Corporate Social Responsibility and Environmental Management.
Jang, S. and Ardichvili, A., 2020. The role of HRD in CSR and sustainability: a content analysis
of corporate responsibility reports. European Journal of Training and Development.
Kucharska, W. and Kowalczyk, R., 2019. How to achieve sustainability?—Employee's point of
view on company's culture and CSR practice. Corporate Social Responsibility and
Environmental Management, 26(2), pp.453-467.
Lau, C.K., 2019. The economic consequences of business sustainability initiatives. Asia Pacific
Journal of Management, 36(4), pp.937-970.
Maltseva, K., Fieseler, C. and Trittin-Ulbrich, H., 2019. The challenges of gamifying CSR
communication. Corporate communications: An international journal.
Schaltegger, S., Hörisch, J. and Freeman, R.E., 2019. Business cases for sustainability: A
stakeholder theory perspective. Organization & Environment, 32(3), pp.191-212.
Witek-Crabb, A., 2019. CSR Versus Business Financial Sustainability of Polish Enterprises.
In Corporate Social Responsibility in Poland (pp. 43-58). Springer, Cham.
ONLINE
Sustainable Business Strategy, 2020. [Online] Available through:
<https://www.terrafiniti.com/sustainable-business-strategy/>.
Corporate social responsibility in micro and small enterprises, 2020. [Online] Available
through: <https://www.eurofound.europa.eu/publications/article/2009/corporate-social-
responsibility-in-micro-and-small-enterprises>.
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