Impact of Micro and Macro Factors on Global Business Environment

This essay provides an overview of the global business environment, focusing on the micro and macro factors that drive change. It identifies and discusses these factors, emphasizing their impact on business operations across different countries and cultures. The essay also explores the importance of managing responsibility and sustainability, highlighting the significance of addressing ethical, social, and cultural issues. It delves into how organizations can navigate these complexities to achieve success and maintain a positive impact. The analysis includes the influence of globalization, economic factors, and the role of internal and external stakeholders in shaping the business landscape. The essay concludes by summarizing the key findings and reiterating the importance of adapting to the dynamic nature of the global business environment to ensure long-term sustainability and ethical conduct.

Individual essay.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Identify and discuss the micro and macro environmental factors that are driver of change in
global business environment.......................................................................................................3
Reason behind the importance of an individual and organisations to manage
responsibility,sustainability by solving ethical, social and cultural issues.................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Business and business environmental is a sum or collection of both internal and external
factors such as employees, consumers and their needs and wants, management, client and
suppliers. Environment is an important factor but due to different situations or circumstances it
changes rapidly. Factors such as advance technology make it easier to do business at global
level. To get sustainability in business environment organisation have to adhere with social
responsibility and ethics.
MAIN BODY
Identify and discuss the micro and macro environmental factors that are driver of change in
global business environment.
Business environment is one of the important factor that helps to compete in adverse
situations and give platform to satisfy needs and wants of consumers. There are different micro
and macro factors that influences the global business environment. Due to globalization
organisations deals in different nations simultaneously. In that situation organisation have to
operate with different laws and regulations. Every country have different political system that
impacts that how business run in that situations (De Castro, Khavul and Bruton, 2014.).
Various trade treaties and agreements have the factor that brings changes in environment. In
economic factors consist of changes in economic structure and systems. While deal in different
countries they have different operating system such as operating in USA the norms of capitalism
and free market system that helps in mobility in various functions. In recent changes some major
changes occurs in global market and economy such as in Asian countries that source of
manufacturing, in that case labour is cheap and cost of production also low in comparison to cost

of production in other continents (Hillary . ed., 2017). In micro factors consist of individuals that
are part of internal structure of an organisation in which customers, competitors, employees,
suppliers, shareholders and media and social media are the most important factors that emphasis
on bringing changes in organisation. For an organisation while dealing in global level they have
to keenly observe the taste and preferences of consumers and develop an environment which is
preferable for all the consumer base. In context of global leader and organisation which work at
all over the world have to change in their works and procedure style and work accordingly. In
another case when an organisation deals at global scale they have to by accessing proper skills
and talent of personnel and accordingly choose best out of them so that they can give their best in
organisational development. While lead in global market organisation have to frame rules and
regulations accordingly so that all can adopt them in well manner and culture should be
according to the nature of work activities so that they can imply it in daily life and can give their
best in organisational development. At global level organisation have to frame rules and policies
that work in self-respect of everyone and take care about competitors policies and mould
products accordingly (Junttila and de Sauvage, 2013.) .
Reason behind the importance of an individual and organisations to manage responsibility,
sustainability by solving ethical, social and cultural issues.
To achieve success and desirable outcomes organisation have to take care about some
important factors in which higher authorities have to take care about the responsibility,
sustainability. These factors should be necessary for managing various issues in which cultural,
economic and environmental issues that are major concerns for an organisation and elimination
of that issues is very obligatory to gain effective results. To reach at desirable outcomes and
goals organisation have to distribute roles and responsibilities so that everyone can give their
best in achieving organisational goals and objectives. When distribution of power and
responsibility is in right manner then employees should be capable in giving their best efforts.
On other hand all factors are interrelated to each other to bring sustainability in organisation,
employees have to distribute accurate roles and responsibilities (Gunn and Taylor, 2014.).
There are some issues that arise in organisation which creates hurdles in organisational
development and enhancement such as while dealing in international market people from
different backgrounds come to give their work and skills in that case organisation have to give
suitable work environment in which all the employees can adjust and gives their best in

organisational development. On other hand in organisation while deal in international market
they have to manage both individual and groups of individuals by distributing roles and
responsibilities in better way. Sometimes in organisation social issues arise that hinders self-
interest of organisation, such as when an organisation produce goods and services which abide
their moral values and ethics so it harms value of the organisation and impacts negatively. Ethics
is an important part of organisation which varies from organisation to organisation and to gain
large market share organisation have to build products that are according to consumer’s ethics. In
ethical issues consist in which some countries prefer non vegetarian food and some do not like or
prefers to consume non vegetarian food in that case organisation have to by observing taste and
ethical behaviour prepare food and other eatable products so that they can give their best in
organisational goals. In case of an organisation which deals in international market have to take
care about all issues and concerns that possibly hinders their self-interest and con firmly degrade
their self-interest (Miller and Blackler, 2017). Micro and macro environment with ethical and
cultural dimensions affect in both positive and negative environment of the business to eradicate
negative effect on business organisation have to take some necessary steps that proved fruitful in
organisational growth and enhancement.
CONCLUSION
From the above
essay it has been concluded that business and business environment is an important factor that
influence business and its proceedings. There are some factors that become the driver of changes
in business that is micro and macro factors that emphasis to bring changes. To bring
sustainability in organisation, they have to take care about the ethical, moral and social issues
and build products accordingly.

REFERENCES
De Castro, J.O., Khavul, S. and Bruton, G.D., 2014. Shades of grey: how do informal firms
navigate between macro and meso institutional environments?. Strategic
Entrepreneurship Journal. 8(1). pp.75-94.
Gunn, J. and Taylor, P., 2014. Forensic psychiatry: clinical, legal and ethical issues. CRC Press.
Hillary, R. ed., 2017. Small and medium-sized enterprises and the environment: business
imperatives. Routledge.
Hilton, R.W. and Platt, D.E., 2013. Managerial accounting: creating value in a dynamic
business environment. McGraw-Hill Education.
Junttila, M.R. and de Sauvage, F.J., 2013. Influence of tumour micro-environment heterogeneity
on therapeutic response. Nature. 501(7467). p.346.
Miller, S. and Blackler, J., 2017. Ethical issues in policing. Routledge.