Enterprise Strategy: Royal Dutch Shell Sustainable Practices Report

This report provides a comprehensive analysis of enterprise strategy, focusing on the importance of sustainable business practices. It defines enterprise strategy and highlights the significance of sustainable practices for long-term business success. The report examines various aspects of sustainability, including improving brand image, increasing organizational productivity, attracting employees and investors, reducing waste, and satisfying stakeholders. It explores the sustainable practices implemented by Royal Dutch Shell, such as being intentional about sustainability, partnering with employees, managing the supply chain, developing recycling programs, and implementing chemical management strategies. The report also discusses the potential benefits of these practices for the company, including reduced business costs, improved reputation, competitive advantages, optimum resource utilization, and increased profitability. The conclusion emphasizes the importance of sustainability for organizational success, emphasizing its positive impact on profitability, productivity, and stakeholder satisfaction, reinforcing the need for proper training and resource utilization.

Enterprise strategy

Table of content
INTRODUCTION
TASK
The importance of sustainable business practices in general
The sustainable practices
The potential benefits to the company of following such practices
CONCLUSION
REFERENCES

INTRODUCTION
 Enterprise strategy is defined as the corporate strategies that deals with various potential issues that
affect business and its respective activities as a whole. Basically, it is the set of various decisions
and actions that are performed in well-defined sequential manner in order to gain attain all defined
goals and objectives as well as secure strong competitive position within particular market place. It
is the broad form of strategies that ensures the smooth working of organisation that is developed at
high level within organisation by respective directors and top management. Strategies are the
backbone of every organisation that leads towards accomplishing all specific goals in efficient
manner within defined time period (Alexander, 2017).

The importance of sustainable business
practices in general
 Sustainable business practices: Sustainable business practices are defined as the
practices that are economically viable, environment friendly and social-responsible that
facilitates the business to sustain in competitive environment for long period of time.
 Improve brand image: Effective implementation of sustainable business practices is
very important to enhance brand image within respective market place. As customers
are more likely to purchase goods and services from the company that implement
sustainable practices as well as eco-friendly policies that reduces negative impacts on
environment.
 Increase organisational productivity and reduce cost: Sustainable business practices
enhance corporate profit as well as proficiency. It leads the organisation towards
operational efficiency that convert all efforts and resources in desired outputs that
enhances employee productivity as well as reduces the cost.

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Attract employee and investors: Employees as well as investors are like to
associate with organisation that are implement sustainable business practices in
activities and functions to protect environment. These practices motivate organisation
to conduct all activities in efficient manner.
Reduce waste: This is most important factor that motivates organisation to
engage all sustainable business practices. As organisation recycling all materials that
reduces the waste of organisation in order to improv e overall productivity.
Make stakeholders happy: Organisations not only adopt the concept of
sustainability for the purpose of gaining higher profit and reduce cost but for sustain
in competitive environment that satisfy the potential stakeholders to engaged with
organisation. Organisations capture the value of market through implementing
sustainability in effective manner

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Increase business abilities to comply with regulations: As organisation analyse
all environmental factors such as climate changes, environment impacts and dwindling
of energy resources. As government impose number of regulations that must be
followed by the organisation to protect environment from harmful impacts.
 Sustainable business practices are implemented in organisational activities to protect
environment form any harmful impacts of organisation. Sustainability helps to gain
various competitive advantages in competitive environment.

The sustainable practices
 Sustainable practices are referred as the practices that facilitates the business to operate
different organisational activities without having any impact of environment and its factors
negatively. Green business functions are the most effective business practices that supports
local and global environment.
 Be intentional about sustainability: The concept of sustainability is incorporated by the Royal
Dutch Shell organisation in business strategies as well as organisational goals. The concept is
priorities in every organisational operation. As the respective organisation make proper plan for
actions and delegate accountability, employees are liable for their works and results as well.
 Partner with employees: Royal Dutch Shell organisation invest more time in training of
employees in order to sustain in competitive business environment as well as communicate all
strategies and planning to them so they perform all function in effective manner. The
organisation allows employees to provide various ideas that convert all resources into finished
item in effective manner (Lin, 2019).

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 Supply chain: Customers are more like to engage with organisation that adopt the
concept of sustainability as well as environment friendly practices. Royal Dutch Shell
organisation implement sustainable business practices and maintain effective relationship
with customers and suppliers that facilitates it to work in competitive environment.
 Developing recycle programmes: Royal Dutch Shell organisation adopts recycling
process that facilitate the organisation to reduce cost of material by using it properly and
repeatedly. There are various activities that are formulated by the organisation to recycle
some products such as paper products, electronics, computers and monitors and suppliers
that help business to manage all waste in efficient manner that enhance organisational
productivity level as well.

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 Chemical management: As chemical that is excrete from manufacturing factories
impacts on environment in various manner. So, organisations must aware about all those
impacts and implement different strategies and policies to reduce the harmful chemical
through implementing various technologies.
 Implement sustainability work policies: Royal Dutch Shell organisation develop
different sustainability work policies as well as procedures in order to reinforce all
efforts that are dome by the organisation in effective manner.
 Purchase only energy efficient products: Royal Dutch Shell organisation purchase
energy efficient electronic products in setting office equipment that are environment
friendly (Vicente, 2019). Respective organisation all computers, IT acquisition products
and electronic items that are registered in EPEAT that ensures the higher level of
efficiency that protect employees from harm full waves that affect their mental as well as
physical health.

The potential benefits to the company of
following such practices
Business sustainability practices help Royal Dutch Shell
organisation to sustain in competitive environment for long period of
time. It is not good only for environment and society by it plays
important role in business growth and development as well.
Reduce business costs: Effectively utilisation of sustainable
business practices help organisation to enhance operational efficiency
which is directly connected with reducing cost of Royal Dutch Shell.
As organisation implement various recycling practices, using efficient
lights as well as reusing existing resources creatively saves the money
of organisation.
Improve business reputation: Implementation of sustainable
business practices facilitates the Royal Dutch Shell organisation to
build effective image through align massages with actions. As the
respective organisation adopts corporate social responsibility that
maintain strong reputation that enhances the loyal customer base in
potential market place.

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 Provide competitive advantages: Royal Dutch Shell organisation
perform business practices in batter manner than competitors
which do not use sustainable practices within its functions.
 Optimum utilisation of resources: As the Royal Dutch Shell
organisation deals in oils and gases that are scares resources. So,
organisation implement sustainable business practices that enhance
the business sustainability through ensuring optimum utilisation of
resources as well
 Increase bottom line: Royal Dutch Shell organisation earn more
money through enhancing bottom line in order to make business
sustainable in competitive environment for ling period of time.
sustainable business practices facilitate the respective organisation
to reduce business cost, improve reputation, engage more
customer, enhance innovative strategies and enhance business
profitability through ensuring sustainability.

CONCLUSION
 As per above report, it can be concluded that sustainability business practices are very
important for the organisations to sustain in competitive environment for long period of
time. As it facilitates the organisation to enhance profitability, high productivity
objective through reducing cost. There are various benefits are provided by the
organisation that help to attain all organisational goals and objectives in effective and
efficient manner. As it is in the favour of stakeholders so, proper training is provided to
implement all sustainability action properly. It build organisational reputation and help it
to gain sustainable competitive advantages through utilising all resources appropriately.