Learn2Drive: System Strategies Report for Business Development

This report provides a comprehensive analysis of Learn2Drive, an online driving school in the UK. It begins with a description of the company's business model, utilizing the Business Model Canvas to outline key partnerships, activities, and customer relationships. The report then delves into an external environmental analysis using PESTLE and Porter's Five Forces models to evaluate political, economic, social, technological, legal, and environmental factors influencing the company's growth and competitive landscape. The findings highlight opportunities, challenges, and threats, as well as emerging technology trends like cloud computing and fuel cell vehicles. The core of the report proposes and justifies an IS strategy for Learn2Drive, emphasizing customer satisfaction, feedback integration, and the adoption of innovative technologies. The report concludes with a critical evaluation of the proposed IS strategy, emphasizing its role in aligning with the company's mission, vision, and market position, ultimately aiming to enhance the company's competitive advantage and customer engagement.

System Strategies
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TABLE OF CONTENTS
Introduction......................................................................................................................................3
Task 1 A concise description of the company and its business model............................................3
task 2 The work and findings from your research and strategic analysis.......................................5
Task 3 A description and justification of your proposed IS strategy for the company...................8
Task 4 A critical evaluation of your IS strategy and its development...........................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................13
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INTRODUCTION
System strategy plays an important role in the business. These strategies provide
competitive market information to the business. It also provides different services or product
which is based on the low cost (Millerand Welch, 2013). With the help of his system, company
manages their stores and easily transfers information in all over the world. The present report is
based on the Learn2Drive Company; it is a new online firm which is situated in UK. It is a
learning school which guides new learners to how to drive. They teach them different learning
style and this company also provide promotional activity which are related to the drivers. By
using this activity they can easily promote their business. It also includes strategy analysis and
the development process (Rogge, Schneidernd Hoffmann,2011). Further, it stresses on how the
company manages everything on time by using system strategy information.
TASK 1 A CONCISE DESCRIPTION OF THE COMPANY AND ITS
BUSINESS MODEL
A Learn2 Drive is an online company which is situated in UK. This organization gives
coaching classes as how to drive easily with different learning styles. This company is new and
the main reason behind opening this firm is to train and guide people for perfect driving. It is an
online platform which provides the driver, instructor and the guider and they all ARE self
employees' person (Lamberti and Noci, 2010). It also provides advertisement service to the
organization which does not have any platform to advertise their products and services. The
organization also gives you a driver service; instructor, advertisement platform and they teach
the learner with different learning styles. The company is having their online website where the
customers book their car and driver and this firm provides 24 hour services to their customers.
The main mission of the organization to provides best and fast services to customers and
properly guides them into the learning skills (Grant, 2015).
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The canvas business model is considered as the key partner of business and it also
includes details of the company, their activities, mission and the relationship with their
customers (The Business Model Canvas. 2016). Further, it also includes the details of the
customers and the reason why they join with this firm all things are explained into the business
model canvas. As per example, Learn2Drive is an online driving service providing company.
The main vision of the firm is to beat rival companies like Uber etc. it also includes the services
provided by the firm to the customers. In customers segment all the detail of the customers like
their name, address is needed when they book a cab as well as the users also have to provide the
reason behind this etc.
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Illustration 1: Business model canvas templates
Sources:(The Business
Model Canvas, 2016)

TASK 2 THE WORK AND FINDINGS FROM YOUR RESEARCH AND
STRATEGIC ANALYSIS
For the external environmental analysis, company used PESTLE and porters five force
model. With the use of this model firm evaluates competitive market and political, social,
technology and legal factors which influence the growth of the company.
PESTLE analysis
Political factors- In this, the rules and regulation of UK government on the driving
school are covered in this segment (Ferguson, 2012). It also includes tax policies, fiscal policies
and the rules for the traffic. Further, Learn2Drive Company has to follow driving rules and they
are required to timely pay the tax to the government.
Economic factors- Learn2Drive Company follow economic factors and for this they use
diesel car and cabs. It also includes the air pollution problem due to driving and for the safety,
company uses promotion activities where they can promote to use diesel car. The firm has also
launched battery cabs so that they can save the economy.
Social factors- This factors includes population, demography and cultural trend of the
UK people. In this, they promote a driving skills and how customers use this skills and make
driving perfect. For the social safety, company promotes slow and safety driving.
Technology factors- organization is an online company so they use all the latest
technology (Liu and Carlsson, 2010). In this, they make a website so all customers can book
their driver and cab. They also provide promotion activity with the use of online services. So
customers use this website and promote their product and services.
Legal factors- There are certain law and rules provided by the government for driving
company. Learn2Drive firm follow all the rules which hare provided by the government and also
pay all the taxes on time (Hattie and Yates, 2013). It also provides a good working environment
to their employees. At the time of driving all the employees wear seat belts and also wear driving
costumes. These costumes are specially designed for the drivers of UK.
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Environmental factors- In this factor it includes geographical, climate changes and their
impact on the driving. Further, company supports environmental saving by servicing their car
and cabs. So they generate less pollution and fog so by this Learn2Drive firm follow the factors.
Porter's five force model
Competitive rivalry- This force describes the competition into the environment. The main
competition for the Learn2Drive Company is Uber. So they can try to make a new strategy so
that the organization can easily beat them and maintain their position in the competitive
environment.
Threats of new elements-People of UK love to drive so there are so many companies
who provide driving services (Amin,Razmi and Zhang, 2011). It creates a problem for the
organization because they recently open their new business. For competing with the rivalry they
can promote their business and for this Learn2Drive company uses digital marketing methods
and also gives big discount on their new customers on their first drive.
Threat of substitute- Firm uses advertisement and promotion activities and further
provides a platform to the customers where they can promote their product and services.
Customers pay for this and by this company earns high profit.
Bargaining power of the buyers- All the business are based on the customers so if
another company provide same services to the customers in low price they can switch to another
firm. For this, Learn2Drive Company provides a discount coupon to their regular customers.
The information strategies are helpful for the organization with the help of this they can
easily grab opportunities, challenges and threats (Cadle, Pauland Turner, 2010). In the below
lines these things are explained;
Opportunities for the Learn2Drive company
 In UK it is company to learn how to drive so by promotion skills they can easily promote
their new company.
 Increasing the number of the drivers.
Challenges for the company
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 To maintain the car and cabs services and on time deliver the services to the customers.
 Government of the UK raise the taxes rate so it creates a problem for the company
because they cannot raise the taxi service prices.
Threats for the company
 To maintain a good relationship between the company and the drivers and also provide
the good working conditions (Galliersand Leidner, 2014).
Emerging technology trends
In 2016 company accept some emerging technology changes which are explained as
follows;
Cloud computing- In this leaarn 2drive company put their all data on cloud computing.
The data based on the contact numbers of customers, their details, business partners etc. It also
includes the backup program if in case all the data deleted so they can take from the cloud
computing.
Online service- Learn2Drive firm is basically an online business where they provide a
driver services to the customers and also provide a driving classes. In this online service they
create a website where customers easily take an all information about the drivers, car, cabs and
also book their driver and cabs (Pickard, 2012). Further, in this service customers takes feedback
on the company performance.
Fuel cell vehicles- It is one one the best and latest technology which adopted by the
company. In UK driving firm growing so fast but the supply of the car and cabs are slower than
compare to the demand (Schmeck, 2013). So Learn2Drive company use fuel cell vehicles as
transport. The service cost of these vehicles are less as compare to diesel vehicles and also the
maintenance is cheaper. By adopting fuel cell vehicles they can easily attract the customers and
raise the demand of the services.
Demonstrate awareness of major trends
For the awareness of the latest trends and technology in system strategies company use
the posters and advertisement on the internet and television. With the help of this activity they
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aware the customers and also give a seminar on this latest technology. In this they guide all the
people to how to use this and why it is important for uses. All the things are explained by the
firm In their seminars and learning classes.
TASK 3 A DESCRIPTION AND JUSTIFICATION OF YOUR PROPOSED IS
STRATEGY FOR THE COMPANY
Information system strategy of the Learn2Drive company is based on the latest
technology. This company time to time take feedback from the market and adopt all the
technology changes. Company recently changes their booking system for the cabs and the taxi in
this activity they make an online website where customers book their cabs. It also includes the
booking for the driving classes (Shapiro and Varian, 2013). By applying this activity they raise
their business and also make a good contact with the customers. Further, company put their all
contact information in the cloud computing so by this, they can easily save the data of the cars
and taxi. And one of the best technology which are adopted by the organization is to use fuel car
vehicles by this they can reduce the air pollution's. Companies information strategy include all
these things and according to the technology changes they plan their future strategies.
Learn2Drive company put their focus on customer satisfaction for this, they take time to
time feedback from their customers and according to their review they update their services. This
organization treat their customers as a boss like according to their customers they change their
learning style of driving and also for the learning to coach classes they set a time according to the
customers (Jüttner Christopher and Godsell, 2010). Some times firm give a discount coupon to
their regular customers by this, they create a positive relationship between the customers and a
company.
With the help of information strategy company easily know their weakness and positive
points so by this they can put their cocos on the drawbacks and on time they change it. Further,
the strategy provides platform to the organization so they cler their mission and vision and
according to the strategy they work on it (Casadesus-Masanell and Ricart, 2010). The right
planning defined the current situation in the competitive market so Learn2Drive company
allocated their marker position and then work hard to attract the customers.
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For the success of the information strategy it is important to know abopunt the company internal
and external environment (Zeithaml, Bitner and Gremler, 2010). The planners of the
organization are creative and skilled person. In the strategy fulfill all the desire of the customers
and they learn from their past mistakes. More ever, they check the market competition and
according to change their planning for the company. For the better development of the company
it is important that they promote themselves as well. By choosing the right promotional skills
they can create an awareness in the customers mind and easily attract all the customers.
Management
In the information strategy planning learn2 drive company need some resources which
are explained as follows;
Finance resources- For the better planning information strategy company need an
adviser who guide them into the technology (Teece, 2010). For this work firm need a good
finance. In this firm can take a loan from the banks and the other sources.
HR resources- In information strategy organization need a better employees and good
staff. So for this Learn2Drive company HR department recruit the good workers. For this work
human resources plan a strategy and then through advertise and practical test they hire a good
employees in to the company.
Training and development department- For the development of the strategy it is very
important to guide the employees and time to time give them proper training. As per example in
Learn2Drive company they give a training to their employee to how to communicate with the
customers and how to response on phone calls (The Business Model Canvas. 2016). By this they
can easily understand the desire of the company and work on it.
Outsourcing strategies- Sometimes when company needed an extra benefits or
extraordinary people so they choose the outsourcing strategies (Millerand Welch, 2013). In this
they take advice from the head person and then make a planing for the company.
Select the goal- It is one of the most important part of information strategies. In this
company firstly decide that their goal or strategies foe short term objectives or long term
objectives. According to the goal firm decide their fund and resources. Learn2Drive company
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time to time update their resources so their planning is based on the short team and it covers
approximately 1- 3 years.
For the better development or structure of the information strategy firm follow some
points which are explained as follows;
Division of work- In this company divide the work into sub parts and allotted to the team
leaders (Rogge, Schneidernd Hoffmann,2011). Then team leader divide the work to all the
employees as per their working capacity. The division of the work.
Centralization and decentralization-In this company provide a structure or pattern for
their work. In centralized structure all the decision power taken by the top level management and
in decentralized all the decision all taken by the whole team.
Principles of business- For the beeter strategy it is important to follow all the principles
which are required for the better development.
Control- In this company decide that who guide each other and how to control the
management system (Jüttner Christopher and Godsell, 2010). In this control all the leaders guide
their team members and the leader guided by the board of directors.
The knowledge/skills evolve in the business
The good and creative knowledge is important in business. With the help of this
employees evaluate the market and make a good product or strategy. There are some point which
are described in below lines;
 Good knowledge is helpful in the market research. With the help of this company raise
their selling and also beat their target.
 Employees know the need and desire of their customers because all business is based on
the customers. Make a strategy and planning which are benificiaryfor the customers.
 Develop the knowledge of market and time to time analysis the market changes.
According to the changes update their planning and strategies.
 Knowledge of the competitive partners is also important. With the help of this company
set their goal and target and make a better planning and beat their competitors.
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 Use the tactic knowledge activity and share the ideas and the views with the team
members. With this company can easily make a new project (Cadle, Pauland Turner,
2010).
 In business the customers and employees better relationship is important. For the
development of this activity train the employees and guide them how o communicate
with the customers.
TASK 4 A CRITICAL EVALUATION OF YOUR IS STRATEGY AND ITS
DEVELOPMENT
For the development of the information strategy company used some analytically tools
which are explained as follows;
SWOT- The SWOT analysis toll is used for the better strategic planning. It is a simple
tool where firm described the strength, weakness, opportunities and the threat. Strength and
weakness are based on the internal environment of the company and the opportunities and the
threats are based on the external environment. In the strategic planning organization mentioned
all this things in their mind then developed the goals and objectives.
Scenario planning- It sounds very difficult bu in actual it is one of the best and simple
method for the development of information strategy (Jüttner Christopher and Godsell, 2010). In
this they described the positive and negative points. By applying this things planning team can
easily make a plan for the company.
Five force analysis- In the five force model company get an information for their
competitors and also beat the rivalry market is described into .and how customers bargaining
power influence the strategy. More ever, the entry of new threats, threat of substitute and the
rivalry among the competitors.
Balance scorecard- It is an important aspect for the strategy planning in this company
take a change as per the revenue, earnings, customer behavior and the quality of the products.
Ethical Considerations Incorporated Into Planning & Policy Making in an Organization
Ethical considerations' means follow the standard which are provided by the government.
There are some points which are based on the ethical issue explained into below lines;
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Mission statement- Ethics are followed by the company in their starting time of
development. These ethics explain the type of the business and what they are providing to the
customers.
Code of conduct- In this the director of the guide their employees on their work and also
guide how to do the work. Ethical issue are hard to follow because the production manager
quality and the raw managers help the workers in their work(Casadesus-Masanell and Ricart,
2010) . And some times it creates a miss understanding between the workers.
Company relations strategy- Ethical issues in the company relations depends on the
Resurrection all the workers and help them into their work. Owner of the firm respect all the
culture and provide holiday to their employees on their occasions.
Advertisement- Company have to follow the advertisement ethics. In this they cannot use
the other company logo and do not disrepsct the other country and their culture.
Social responsibility strategies- It is very important for the company to follow all the
social responsibility (Hattie and Yates, 2013). Provide a good working condition to the
employees and also time to time give them appraisal for the performance development. And
organization recycle their all waste material and organized a CSR activity into the company.
By following all the ethics company raise their brand image and also make a good image
into the competitive market. Ethics are also important in the decision making process, with the
help of these ethics firm raise their standard and create a good relationship between the
customers and the employees.
CONCLUSION
According to the present file it has been concluded that with the help of system strategy
Learn2Drive manage their internal and external issues. By adopting the latest technology
company raise their business standard. Firm recently use he gases vehicles, by using the vehicles
they reduce the air pollution and also attract the customers. This company time to time take a
feedback from their customers and according to their review changer their system. Further, with
the help of information strategy firm manage their work among the employees.
REFERENCES
Books and journal
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