Business Information System: Online Marketing and Data Storage

This report delves into the application of business information systems within organizations, focusing on leveraging technology and computer systems for effective information management. It covers various aspects including the utilization of online marketing strategies to boost sales through channels like email and social media, the integration of emerging technologies like artificial intelligence to enhance business operations, and methods for banks to improve data storage services by implementing financial technology software and cloud computing solutions. The report also addresses the challenges organizations face when implementing new information systems, the benefits and utility of cloud computing, and the hurdles associated with managing big data, providing examples of its usage in analyzing customer demand and protecting data from unauthorized access. Furthermore, it examines how businesses can employ digital surveillance for operational control and discusses cybersecurity threats like phishing and denial of service attacks, highlighting the difficulties enforcement agencies encounter in combating computer crimes. The report concludes by emphasizing the interconnected nature of business information systems in enabling effective communication technology across all organizational procedures.

Business information
system

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
How can online marketing used to sell products online.............................................................3
Identify emerging information technologies and explain one of them by discussing its impact
on business .................................................................................................................................3
How can banks improves their data storage services so that they can store their customer
information without error............................................................................................................4
TASK 2............................................................................................................................................4
Describe the challenges which are faced by organisation in implementing new information
system..........................................................................................................................................4
Describe cloud computing and why it is considered as utility....................................................5
TASK 3............................................................................................................................................5
Challenges which are faced by an organisation with big data. Give 2 examples of usage of big
data..............................................................................................................................................5
How businesses can use digital surveillance in their operations.................................................6
Describe phishing and denial of service attack and give examples for each one of them. Why
enforcement agencies find difficulties in stopping computer crimes..........................................6
CONCLUSION................................................................................................................................7
REFERENCES:...............................................................................................................................8
Books and Journals.....................................................................................................................8

INTRODUCTION
Organisations uses business information system in order to manage their information
with the help of technology and computer systems (Wu, 2020). This report will include about
information systems which are used by organisations.
MAIN BODY
TASK 1
How can online marketing used to sell products online.
Online marketing can help organisation in increasing their sales in effective manner
without investing huge capital in marketing campaigns. Scott can use different mediums and
methods to sell their products by capturing large market area. They can use email marketing, use
social media platforms such as Facebook, Instagram, You Tube, etc (Wang, Ding, Yu and Zhao,
2020). Scott can also opt for video marketing so that they can develop interest of audience by
conveying message and information in attractive manner. Online marketing help them in
targeting potential audience with the help of getting reviews and feedbacks from customers on
regular basis. Launching online store requires attention of customers which can be gained which
the help of increasing customer traffic with the help of various social media platforms.
Identify emerging information technologies and explain one of them by discussing its impact on
business
New technologies assist organisations in upgrading their products and services in cost
effective manner. Businesses can use artificial intelligence and customer data platforms in their
operations so that they can deliver high quality services. It provides solutions to various
problems in effective manner without any challenges. Artificial intelligence create positive
impact on commercial world by adding value in their services and products. It involves
assistance of machines which carry out operations like human beings. Businesses use artificial
intelligence by involving various features like problem solving, speech recognition, planning and
learning. It recommend employees how to effectively work in order to achieve goals and targets.
Businesses can optimise their products, carry out logistic activities and plan inventory which

help them in generating higher revenues. Artificial intelligence plays major role in achieving
various opportunities from market which results in growth and expansion of business.
How can banks improves their data storage services so that they can store their customer
information without error
Banks involve large amount of data and information about their customers which they
use for providing better services to their customers. They should implement financial technology
software so that they can eliminate human errors and mistakes. Banks have to alter their data
storage systems by implementing changes in it for making it more accurate. They can transform
their system by using cloud computing which can easily store large number of data in most
appropriate manner (Montarnal and et.al., 2018). It helps them in maintaining proper security
and safety so that no one can modify and alter relevant data and information. Encrypted data
should be stored by banks so that they can increase safety and security which increase the
experience of their customers. Special equipments should be provided to bank staff so that they
can check personal emails and social websites without interference of other parties.
TASK 2
Describe the challenges which are faced by organisation in implementing new information
system.
Large organisations face various challenges during implementation of new information
system as they have to change various functions and procedures which involve time and cost.
Major challenge which organisations generally face is measuring return on investment. It affects
the overall profitability of an organisation which need to be undertaken on the prior basis. Risk
management is another challenge which can affect the functions and operations at higher level.
Changing procedures may incur some losses in an organisation which need to be overcome by an
organisation in appropriate manner (Markoska and Ivanochko, 2018). Businesses can use system
development life cycle which is a model assist in describe different stages of information system
development project. It help in proper planning and implementation of information system. This
model assist in using technology in smooth manner without any disturbances so that organisation
can gain various competitive advantages. It monitor and track all the operations from initial stage
to its completed actions so that goals and targets can be achieved in effective manner. Different
software can be involved by an organisation so that appropriate accuracy can be maintained

which results in positive outcomes. Customer experience can be improved by adopting system
development life cycle as organisations can easily maintain standard in their services.
Describe cloud computing and why it is considered as utility.
It can be defined as computer system resources which are available for managing and
storing data in protected manner. The server which cloud computing involved is hosted by
internet which includes networking, storage, servers, intelligence, analytics and software. The
cloud assist organisations in innovating their practices by involving flexible resources and
economies of scale which is positive factor for them (Townsend and et.al., 2018). It allows
organisation in accessing network based communications with the help of tools such as calendars
and emails. Information technological services are very essential for organisations as they have
to manage large number of data and information for their regular operations. Cloud is considered
as utility because it helps in developing IT services and new applications which improves the
productivity of over all organisation. Customer engagement and retention can be easily increased
by satisfying their requirements in appropriate manner. Advanced procedures can eliminate
excessive cost from the production process which maintains the budget of an organisation. New
alternatives can be easily accessed with the internet applications which results in improved
procedures.
TASK 3
Challenges which are faced by an organisation with big data. Give 2 examples of usage of big
data.
Organisations use big data for managing their complex and large data in effective
manner. Organisations involves various types of data which includes customer database, emails,
documents, employee records, etc. These should be managed in proper manner for effective and
efficient operations (Trad, ed., 2019). There are various challenges which businesses generally
faces due to big data involves lack of proper knowledge of professionals. Sometimes, businesses
failed in hiring professionals who have higher knowledge and skills to handle software can
results in failure. Professionals can sometime take lot of time in selecting best appropriate big
data tool which delays operations. It is important to opt for tool which can easily manage bulky
and giant data in effective manner.
Examples of big data usage

 Organisations use big data for analysing the demand and requirements of their targeted
customers. Big data can help in understanding the behaviour and buying patterns of
customers which assist in offering products and services in appropriate manner.
 It can be used by organisations in protecting their data from unauthorised access so that
organisations can maintain confidentiality.
How businesses can use digital surveillance in their operations.
Digital surveillance systems can be used by organisations so that they can control
irrelevant and illegal activities from operations. This system help organisations in capturing
videos and images which can be stored, compressed and share with the help of communication
networks (Centobelli, Cerchione and Esposito, 2020). HR department of Bonzo can use
surveillance cameras which monitor work place in effective manner. Artificial intelligence
surveillance can also be used by them which monitor the stored data so that no one can access
them in unnecessary manner. Cloud based access control assist in controlling the information
with the help of internet connected devices. It ensures that only admins can access the
information which assist in maintaining proper security.
Describe phishing and denial of service attack and give examples for each one of them. Why
enforcement agencies find difficulties in stopping computer crimes.
Businesses can face large number of emerging threats in their information technological
functions which affect their operations. It is important to focus on those activities by taking
respective measures for them. The most common threat which businesses face nowadays
includes phishing which theft of confidential data where attackers send messages through emails
or other platforms (Wieringa and et.al., 2019). They use this method of communication for
forcing employees so that they can reveal confidential and sensitive information. Fraudulent
communication disturbs the mind of employee which results in sharing of data. Another threat is
denial of service attack which is form of cyber attack. It affect the usability of networks and
machines as attackers make them inaccessible for the authorised users. It shut down the network
which affect the profitability and security of over all organisation which need to be focused by
them.
Enforcement agencies failed in maintaining proper security because it leads to loss of
data and information which is essential for business. It may disturbs the legal framework of

organisation which need to be followed by them in strict manner. There can be seen inadequate
evidential integrity which affect the security of cyber crimes.
CONCLUSION
From the above report it can be concluded that business information system can be said
as interconnected structure which enables businesses in using effective communication
technology. It is implemented in each and every procedure of organisation including hardware
and software. This report have included about information system which is used by organisation.
This has also included about different operations of an organisation which is related to business
information system.

REFERENCES:
Books and Journals
Centobelli, P., Cerchione, R. and Esposito, E., 2020. Evaluating environmental sustainability
strategies in freight transport and logistics industry. Business Strategy and the
Environment, 29(3), pp.1563-1574.
Markoska, K. and Ivanochko, I., 2018. Mobile banking services—business information
management with mobile payments. In Agile Information Business (pp. 125-175).
Springer, Singapore.
Montarnal and et.al., 2018. Automated deduction of cross-organizational collaborative business
processes. Information Sciences, 453, pp.30-49.
Townsend and et.al., 2018. Real-Time business data acquisition: How frequent is frequent
enough?. Information & Management, 55(4), pp.422-429.
Trad, A. ed., 2019. Using applied mathematical models for business transformation. IGI Global.
Wang, F., Ding, L., Yu, H. and Zhao, Y., 2020. Big data analytics on enterprise credit risk
evaluation of e-Business platform. Information Systems and e-Business
Management, 18(3), pp.311-350.
Wieringa and et.al., 2019, July. A business ecosystem architecture modeling framework. In 2019
IEEE 21st Conference on Business Informatics (CBI) (Vol. 1, pp. 147-156). IEEE.
Wu, S., 2020. Design of interactive digital media course teaching information query
system. Information Systems and e-Business Management, 18(4), pp.793-807.