MOD003328 - Business Information Systems: Information Privacy Analysis

This report provides a comprehensive analysis of information privacy within the context of Business Information Systems, focusing on its characteristics, significance, organizational opportunities, and challenges, particularly for CINEHOME. It identifies key characteristics such as confidentiality, availability, integrity, and authentication, emphasizing their importance in safeguarding customer data and preventing cyberattacks. The report further explores organizational challenges like exponential data growth, costs associated with maintaining privacy, human errors, and regulatory compliance. Opportunities arising from strong information privacy practices, such as enhanced customer trust and competitive advantage, are also discussed. Finally, the report applies the value chain concept to illustrate how information privacy creates and delivers value within the business, highlighting its critical role in building a secure and trustworthy environment.

Business Information
System

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1..........................................................................................................................................3
Identify and evaluate the characteristics and significance globally of information privacy.......3
Task 2..........................................................................................................................................5
Analyse the organisational opportunities and challenges posed to your chosen sector by
information privacy.....................................................................................................................5
Task 3..........................................................................................................................................8
Apply the value chain and/or virtual value chain to analyse how value is created and delivered
in your business by information privacy.....................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business information system plays one of the vital role in the organisation functions, it
facilitate in offering the information according to the organisation business context. Thorough
such process businesses manages their operations more effectively and efficiently by the use of
computer system and technology. Primary it includes the Hardware, data, procedure and to
design and develop the ideal infraction system according to the organisation business functions.
Therefore, by the use of mentioned technology assist in taking the effective decisions by
simplifying the operational process (Beynon-Davies, 2019)
. In addition to this, in the business information system data privacy is one of the main aspect, as
it determine what need to shared with third party as well as collection and dissemination of data
according to the according to the legal legislation. In regard tot his the mentioned report will
highlight the characteristics and significance of information privacy in the context of the
CINEHOME business. In addition to this, organisational opportunities and challenges will be
derived due information privacy. Furthermore, a brief application of value chain will be deploy
in the mentioned report.
MAIN BODY
Task 1
Identify and evaluate the characteristics and significance globally of information privacy
Information privacy plays one of the vital role as it derived the protection of the
information by the unethical interference of a particular individual. In addition to this, businesses
the effective tools and techniques in their business operations in order to protect the data of an
individual that indulged with their business operations. It protects the individual identity as well
as support the businesses to secure their reliable data from cyber attack. In regard to this below
are the evolution of characteristics of information privacy as well as its, significance is also
highlight in the context of the mentioned business operations (Das, and et.al., 2019)
.
Characteristics of information privacy
Information is the meaningful data that need to be protected in the business functions in
order to eliminate the privacy concerns by simply protecting them from unethical practises.
Information privacy could be indulged in various form such as identify of a person or

organisation, privacy, security of financial information etc. below are the some characteristics
that derived the importance of data privacy.
 Confidentiality- The mentioned factor ensures that the data or information that uploaded
by the concern party is only accessible by the authorized user. One of the main purpose
of confidentiality is to protect the sensitive and reliable information in the wrong hands.
In addition to this the mentioned business will use the encryption to offer the more
encrypted services to their customer.
Availability- The information should be available only to the authorised user when it requested
to use for. It highlights that the individual which use the informations is authorised and not make
the inappropriate or unethical use of the informations. In addition the absence of mentioned
practice in the business could impact the overall business scenario by the threat of the third party
or miscellaneous use of the information (Soumelidou, and Tsohou, 2021). Therefore data privacy
ensures that these activities should eliminate from the operational functions in order to develop
the authentic and encrypted working process.
 Integrity- The mentioned characteristics highlights the process of integrity that indulged
with the transit of data. In addition to this, it is one of the main aspect that need to be
adhere in the operational functions. As it facilitate the organisation in order to store,
process or transit the data more effectively and integrally. It highlights that the data are
highly integrated and not tempered. Therefore, the mentioned process eliminates the
modification of data from the unauthorised person.
Authentication- In order to eliminate the transition of inappropriate information, it is Mandatory
to have the authentication filter in the information system (Lee,and et. Al., 2019). Therefore, the
data privacy includes the process thorough which the authentication of information, data and
user includes. It highlights whether the indulged information is genuine or wage.
Significance of information privacy
Data privacy is one the major aspect for the businesses to safeguarding the reliable data
and information of the customer. It helps the organisation in order to develop the more effective
pathways in order to develop the more integrated and authentic pathway to handling the
customer data more securely. As per the business activities it is mandatory use the information
privacy practises in the business, as they have the huger involvement of customer that share their

reliable information on their business app. Hence, it is essential to safeguard them and offer
secure services to all their potential customer in order to develop the effective relationship.
By the use of management tools information security major various business develop he
effective firewall that ensures that the user information are in the safe hands. Moreover , it is
mandatory to develop the effective security practises in order to eliminate the threat of cyber
attack. In addition to this, the information privacy is the human right that focuses on offering the
identity, self determination and safety to the user data.
Task 2
Analyse the organisational opportunities and challenges posed to your chosen sector by
information privacy
Information privacy ion the business is one the main critical issues in the business as by
the time the online activities are increasing rapidly so on threat too. In addition to this,
governments enforced the number of laws and regulation on the organisation function in regard
to the safeguard the reliable and sensitive data of their user. In addition to this customers are
become more concern about the security of their private and personal information. Moreover,
customer are now only choosing those organisation product and services that offer the
authenticity and iteration value in term of safeguarding their reliable data. Therefore, information
privacy are indulged with mixed factor which can create the opportunity as well as could implied
the challenges for the businesses in their operational functions (Fox, and James, 2021)
.
The mentioned business is solely based on the digital practises in which people can feel
the Virtual reality experience at their home by the use of customer intrinsic app. Moreover, the
flow of information in the term of data is at the high fluctuation. Hence, In order to maintain the
customer privacy is not an easy task for the mentioned business. Below are the some challenges
that rises due to information privacy in the mentioned business sector.
 The growth of information is exponential- The data is increasing at the rapid speed
which creates more challenges to protecting to get customer data more effectively. One of
the major issues is to store them in a safer place. In addition to this all the data and
informations majorly saved on the cloud based storage. As these cloud based storage are
indulges with higher security wall and other security features to offer the reliable
facilities to the concern party. There, could be the chances of cyber attack on these

informations that could lead to create the security breaches threat to the sensitive data. In
addition to this poor activities to maintain and manages these large amount of data could
risk a data breach. Personal identifiable informations is one the major concern for the
mentioned industry to safeguard from breaches. In addition to this the flow of
informations is one of the major challenges to handle the millions of these data records.
 cost of maintaining privacy- In order to safeguard the information from breaches could
cost high investment in the organisation functions. Moreover, various laws and regulation
ahas been development of the government of UK on the security breaches. Hence, any
breaches in data can face the intense regularity penalties. Therefore in order to eliminates
such threat of high penalties organisation invest in the number of key security technology
in their operational functions in order to develop more integrated and authentic work
process. Therefore, by the use data archiving, data backup, and additional security
infrastructure can facilitate the mentioned business to Safeguard the information of their
valuable customer that can be easily recovered and restore.
Human errors- Another challenge that arise In order to maintain the informations privacy is
created due to inappropriate activity of humans, which leads to create tendency of human error
that ultimately impact the data protection. Various IT experts and security analyst has claim that
human errors is one the biggest drawback in the mentioned industry in order to develop the
information privacy. In addition to this unaware employee could leads to deploy various human
errors such as using of weak passwords, using of unauthorised link that can deploy the malware
in the official webpage. Therefore all these activities highlight the weaknesses of human
practises. In addition to this such function increase the threat of involvement of third party such
as hacker that can misbehave and could temper the data. Further, such practice could lead to data
loss as well as breaches in the sensitive data. Moreover in order to eliminate such challenge the
mentioned business need to use the data loss prevention tool as well as should run the training
program in regard to employee to develop the more secure and integrated pathway (Namerikawa,
and Okawa, 2020).
 Long list of regulation and documentation- The mentioned business is indulged in the
online entertainment business in which various law and regulation has been implied by
the government in order to safeguard the user privacy as well as ensures that the
businesses don't misbehave with the use data and information for their profits. In regard

to this number of laws and regulation of UK government has enforced, which is more
challenging to track and enforced them according to the organisation functions Hence, in
order to maintain the datasets various data modelling and automating process is required
which could not be possible without the involvement of the professionals and skilled data
analysts.
Organization opportunity in the mentioned business sector due to information
privacy
Information price replace one of the vital role in the organization function success. In addition to
this, by the use of mention approach the respected business conform more effective customer
relationship as well as can offer more integrated operational functions to their potential
customers. In addition to this below are the sum opportunities that can be deploy through
effective information privacy practices.
 Privacy is one of the most biggest factor that matters to the customer, therefore by
offering such integrated process assess the customer or consumer to become more
connected to the organization and shares their information online without having any
concerns. In regard to the mentioned business function as they starting the Quiz in
which customer can share their personal views and interest through interaction of their
personal information on the mentioned app. Therefore by offering the privacy to their
customer can assist the respective business to get the more success in their business
function.
In the today’s era every organization performed their operational function in the highly
competitive market. In which number of companies using effective practices and technical tools
to manipulate the competitors market. Therefore in regard to get the success in the business it is
mandatory to offer privacy to their customer and not to develop more integrated relation
(Auxier,and et.al., 2019). As the information is one of the reliable resource through which
organization understand their customer demands and develop more integrated and effective
practices according their customer preference. In addition to this by offering privacy they
respected business can perform their function more effectively such as developing email
marketing host different website operations which required informations. Therefore by building
the trust India customer can make their brand image strong in their operational market which
ultimately facilitate them in order to get the competitive advantage.

Task 3
Apply the value chain and/or virtual value chain to analyse how value is created and delivered in
your business by information privacy
Virtual Value chain analysis is the detailed concept that used by the business organization
in order to create an effective product and services. It includes from the initial practices to
the delivery of the product services in the market. In addition to this the mentioned
framework is the inclusion of 5 primary activities which includes gathering, organising,
selection,synthesisation distribution.
Gather information play one of the vital role in the business organization. It assist the
businesses to collect the reliable data and deploy more effective functions according to the
consumer demand. In addition to this in the today’s era the proliferation of information is higher
than ever before. Therefore through the Internet huge amount of data are collected according to
the economy, market government policies etc (Shen, and et.al.,2019). therefore the mentioned
business can get that the reliable information in their business function and can further use it in
order to deploy more effective business model. In regards to this as the mentioned business is
offering their services in the online entertainment platforms in which they offering the virtual
reality experience to the customer at their homes. Therefore in order to offer these reliable and
customer intrinsic services it requires informations. Moreover these information could be store in
a safe system in order to develop more reliable relationship with their customer. Therefore
through the information privacy the mentioned business can get there more effective data as
customer want hesitate to share their personal experiences due to high security provided by
organization.
 Organising further the collect data from the first stage can be converted into text, data
tables or videos etc. in addition to this the gather data need to be buy for gated in the
segmentation process to retrieve for the further analysis. The mentioned processes only
successful when customer feel secure and safe in regard to their data security. Therefore
to offering such practice the mentioned business can use the huge amount of data for the
further analysis and these data can be interpreted in a more effective manner through
various digital tools such as Google Analytics and other marketing tools.

 Selection in the mentioned stage businesses analyse captured information in regard to
add the more value practices in their potential customers. The mentioned process is one
of the important process as it decide whether the customer will be a part of the mentioned
business or not. In regard to this the mentioned business offer their services through
online platform therefore by gathering the information and use such information in order
to deploy more integrated and secure app platform to their customers can make more
valuation in the business function. Therefore by offering such services can assist them in
order to develop more rush in their app. In addition to this customer can take more part in
the quiz as well as can develop the reply list without hesitating due to offering the
valuable services which is only possible by analysing their preference and demands.
Therefore by using the information dimension business can deal more effectively with
their customers and can manipulate the other competitors customers to buy fulfilling the
market gap.
 Synthesisation in the mentioned stage the organizationsynthesize the available data. In
addition to this the data then filtered out and reaches to the end user in the desired format.
Through the synthesisation process the respected business can develop more effective
functions as well as can offer more productive services to the customer. In respect to this
more security walls can be deployed in the organising function that can assist them in
order to develop more effective information privacy to their customers. In regard to offer
the more reliable services clearly gives the advantage in their future operations as well as
attract more customers that are looking for privacy regarded concerns.
Distribution in this mentioned stage the final product or services are delivered to the end user.
In addition to this in the virtual value chain the digital product or services delivered to customers.
Regards to this as the machine business already developed the successful business functions
through the be as well in their operational market. The mentioned process is only possible by
offering the effective privacy concerns to their customers. In addition to this further changes is
only possible due to develop liable and responsible relationship with the customers in which all
the process are performed in a integrated way. By following the mentioned stages facility in
addition in the existing value chain into more integrated and holistic perspective in which
processes are embraced in a more effective manner according to the customer concerns
(Jarovsky, 2018).

The above discussion clearly stated the all the 5 stages of the virtual value change in
which it is stated that the information privacy please a major role. In addition to this
through offering the Privacy to the customer clearly attracts more concerned parties that
are looking for safe online practices. Therefore to offering these services the mentioned
business easily can enhance their business reach as well as can create more intrinsic value
in their operational function by the using of integrated and reliable information resources.
In addition to this all these informations are filtered through the stages in which reliable
data bifurcate in in a segment in order to analyse it more effectively. All these practices
is only possible due to information privacy.
CONCLUSION
From the analysis of about discussion it is clearly stated that information privacy play one of the
vital role in order to enhance the business operation of an organization. When addition to this
various information privacy practices has derived in the above discussion in the context of the
mentioned business. Various opportunities and challenges that created due to information
privacy is also evaluated as well as characteristics and significance of the mentioned practice
were also evaluated in the above discussion. Moreover, respect report also highlighted the
importance of value chain and how it created more viability and reliability in the business
function through their effective an integrated operational function.

REFERENCES
Books and Journals
Beynon-Davies, 2019. Business information systems. Red Globe Press.
Das, and et.al., 2019. Flipped classroom pedagogy: Using pre-class videos in an undergraduate
business information systems management course. Education+ Training.
Soumelidou, and Tsohou, 2021. Towards the creation of a profile of the information privacy
aware user through a systematic literature review of information privacy awareness. Telematics
and Informatics, 61, p.101592.
Lee,and et. Al., 2019. Information privacy concerns and demographic characteristics: Data from
a Korean media panel survey. Government Information Quarterly, 36(2), pp.294-303.
Fox, and James, 2021. Toward an understanding of the antecedents to health information privacy
concern: a mixed methods study. Information Systems Frontiers, 23(6), pp.1537-1562.
Namerikawa, and Okawa, 2020. Distributed Dynamic Pricing in Electricity Market with
Information Privacy. In Economically Enabled Energy Management (pp. 213-244). Springer,
Singapore.
Auxier,and et.al., 2019. Americans and privacy: Concerned, confused and feeling lack of control
over their personal information.
Shen, and et.al.,2019. Understanding the patient privacy perspective on health information
exchange: A systematic review. International journal of medical informatics, 125, pp.1-12.
Jarovsky, 2018. Improving consent in information privacy through autonomy-preserving
protective measures (APPMs). Eur. Data Prot. L. Rev., 4, p.447
.