This report provides an in-depth analysis of information privacy within business information systems, using Future Plc as a case study. It identifies and evaluates the characteristics and significance of information privacy globally, exploring organizational opportunities and challenges posed by it. The report also applies the virtual value chain to analyze how value is created and delivered through information privacy within the organization. Key aspects covered include data collection requirements, data protection authorities, information breach notifications, and associated penalties. Furthermore, the report discusses opportunities such as increased security, innovation, user experience enhancement, brand image improvement, and customer loyalty. Challenges like privacy breaches, information mishandling, Internet of Things vulnerabilities, big data analysis complexities, cloud computing risks, and fast-evolving technologies are also addressed.