INS2037 - Business Information Systems: EQUO Company Business Report

This report provides a comprehensive analysis of EQUO, a company focused on sustainable products, examining its business model through the Business Model Canvas, detailing key partners, activities, resources, value propositions, customer relationships, segments, channels, cost structure, and revenue streams. It explores EQUO's functional and core business processes, highlighting the use of KiotViet software to address operational challenges. The report describes KiotViet's functions and how it solves specific issues faced by EQUO, emphasizing the company's commitment to environmental sustainability and its mission to replace single-use plastics with natural, non-toxic, and biodegradable alternatives. The analysis aims to provide insights for optimizing EQUO's operations and enhancing its market performance, contributing to the company's goal of promoting a more sustainable and environmentally conscious future. This report aims to identify opportunities to optimize EQUO's operations and enhance its performance in the commercial market.

GROUP FINAL ASSIGNMENT
Subject: Business Information Systems and Processes
Subject Code: INS2037
Lecture: Nguyen Thi Hong Van
Group 7: EQUO COMPANY
Nguyen Ngoc Quynh Trang 20070364
Vu Thi Thu 20070338
Pham Khanh Phuong 20070306

Table of Content
1. Introduction ........................................................................................................................ 1
2. Business Canvas Model ...................................................................................................... 2
2.1. Key partners .................................................................................................................... 3
2.2. Key activities ................................................................................................................... 4
2.3. Key resources .................................................................................................................. 5
2.4. Value propositions........................................................................................................... 6
2.5. Customer relationship ..................................................................................................... 7
2.6.Customer segments .......................................................................................................... 8
2.7. Channels ........................................................................................................................ 10
2.8. Cost structure................................................................................................................. 11
2.9. Revenue streams ............................................................................................................ 12
3. Business Processes ........................................................................................................... 12
3.1: Company’s functional process ...................................................................................... 12
3.2 Core business process..................................................................................................... 17
4. Software ............................................................................................................................ 19
4.1. What is KiotViet............................................................................................................ 19
4.2. Accurate description of the software functions ............................................................. 20
4.3. what are our issues and how does this software solve problems .................................. 28
5. Conclusion ........................................................................................................................ 34
6. References ............................................................................................................................ 34
7. Contribution ........................................................................................................................ 34

1. Introduction
Marina Tran-Vu, a proud Canadian of Vietnamese origin, came up with the idea for
EQUO in 2019. Her journey began when she came to Vietnam to help her family. In a
country famous for its coffee, she discovered one of the many coffee shops in the city,
where she stumbled upon the first product in the EQUO line: grass straws. The main
purpose build a sustainable future, support local economic growth newborn and create
jobs from her parent's homeland, and envision Vietnam as a global leader in
sustainability and innovation, she decided to take a bold step herself to bring truly eco-
friendly solutions to the world. Through the sustainable brand EQUO, she embarked on
a journey to make positively impact on environment.
EQUO is derived from the combination of the words "ECO," meaning environmentally
friendly, and "STATUS QUO," referring to the current state or condition. It represents
the ideal of creating products that have minimal impact on the environment.
Mission: EQUO's mission is to design products by harnessing the raw power of Mother
Nature to replace single-use plastics. We are unwavering in our commitment to
providing truly eco-friendly solutions for everyday items. All our products are 100%
natural, non-toxic, chemical-free, biodegradable, and compostable.
We strive to:
● Reduce plastic waste: By offering sustainable alternatives, we aim to minimize
the use of single-use plastics that have a detrimental impact on the environment.
● Preserve nature: Our products are made from natural materials, preserving the
beauty and resources of the environment.
● Promote health and safety: EQUO products are non-toxic and chemical-free,
ensuring the well-being of both individuals and the environment.
Through these principles, EQUO aims to make a positive contribution to the global
movement toward a more sustainable and environmentally conscious future.

This report aims to provide a detailed overview of EQUO's operations, focusing on its
business model, processes, and software systems. By analyzing and assessing these
aspects, we will identify opportunities to optimize EQUO's operations and enhance its
performance in the commercial market. The report will offer valuable insights and
recommendations to improve operational results, enhance efficiency, and capitalize on
market opportunities, thereby strengthening its position in the commercial market.
Marina Tran-Vu, a proud Canadian of Vietnamese origin, founded EQUO with the aim
of bringing truly eco-friendly solutions to the world.
EQUO's mission is to design products that replace single-use plastics.
All EQUO products are 100% natural, non-toxic, chemical-free, biodegradable, and
compostable.
EQUO strives to reduce plastic waste, preserve nature, and promote health and safety.
EQUO aims to make a positive contribution to the global movement toward
sustainability and environmental consciousness.
2. Business Canvas Model

2.1. Key partners
Supplier: EQUO needs to collaborate with natural material suppliers such as straw, rice,
coconut, sugarcane, and coffee to ensure a stable and high-quality supply for its
products. We have considered several potential suppliers:
● Coconut Co-op: A cooperative of coconut farmers that provides natural coconuts
and coconut-related products like coconut water and coconut bowls. This
cooperative can be a potential partner to supply coconut-based materials for
EQUO.
● Sustainable Bamboo Plantation: A certified sustainable bamboo plantation that
supplies natural straw for EQUO. They adhere to sustainable practices in
bamboo cultivation and harvesting, ensuring a stable and high-quality supply.
● Fair Trade Coffee Co-op: A fair trade cooperative that supplies organic and fair-
trade coffee from various coffee-growing regions worldwide. They can be a
potential partner to supply coffee for EQUO.
Manufacturer: EQUO needs to collaborate with manufacturing partners to transform
natural materials into finished products, including straws, boxes, spoons, forks, and
other items. Some exemplary manufacturers include:
● Natural Fiber Composite Factory: A factory specialized in producing products
from natural materials such as straw, rice, coconut, and sugarcane. They utilize
techniques combining natural fibers and additives to create natural composites
with good mechanical and thermal properties, suitable for manufacturing items
like straws, knives, spoons, and forks.
● Artisan Crafts Workshop: A handmade crafts manufacturer specializing in
creating products from natural materials. They have skilled artisans and
craftsmen who produce exquisite items from straw, rice, coconut, and sugarcane.
Their craftsmanship and expertise can help create unique and visually appealing
products for EQUO.

Distributor: Distribution partners are crucial in bringing EQUO's products to the market
and customers. Distributors can be retailers, exclusive distributors, or distribution
agents. Examples of distribution channels include:
● Online Channels: EQUO can utilize popular e-commerce platforms in Vietnam,
such as Lazada, Shopee, Tiki, or Sendo, to sell products online. This channel
offers the benefits of wider customer reach and enhanced convenience in
shopping.
● Restaurants and Hotels: EQUO can collaborate with restaurants, hotels, cafes,
and eateries to supply its products. This is a way for EQUO's products to be used
in the foodservice industry.
● Direct Sales Channels: EQUO can establish its own retail stores or sell products
directly from manufacturing facilities. This allows EQUO to control product
quality and have direct interaction with customers.
● Eco-friendly Retailer Network: A network of retailers specializing in eco-
friendly products and brands is a suitable distribution partner for EQUO. These
partners share values and goals with EQUO in providing sustainable products
and enhancing brand awareness.
By collaborating with these suppliers, manufacturers, and distributors, EQUO can
ensure a stable supply chain and reach customers effectively, while promoting its
environmentally friendly brand.
2.2. Key activities
Research and Development: EQUO invests time and resources in researching and
developing new products, improving manufacturing technologies, and understanding
market trends and demands.
Production and Operations: EQUO carries out the production process and
manufacturing of products from natural materials such as straw, rice, coconut,

sugarcane, and coffee. This includes material processing, processing, manufacturing,
inventory and order management, product testing, and quality control. This ensures the
efficiency and smooth operation of the company.
Supply Chain Management: EQUO needs to manage and establish relationships with
material suppliers, manufacturers, distribution partners, and other relevant parties to
ensure a stable supply and quality of products.
Marketing and Promotion: EQUO conducts marketing and promotional activities to
enhance brand recognition, build a positive image, and gain a competitive advantage in
the market. EQUO can leverage popular social media platforms such as TikTok,
Instagram, Facebook, along with online advertising campaigns, events, and public
relations.
Market Research and Analysis: EQUO conducts market research, analyzes trends,
evaluates competitors, and gathers information on customer needs and opinions to shape
business strategies and product development.
Financial Management: EQUO manages finances and capital to ensure stable operations
and sustainable growth.
These activities help EQUO maintain production operations, reach the market, and
create value for customers.
2.3. Key resources
Manufacturing Facilities: EQUO requires manufacturing facilities equipped with the
necessary machinery and equipment to process and transform natural materials into
final products. These facilities may include production lines, workshops, and
specialized tools.

Supplier Relationships: Collaborating with reliable and sustainable suppliers is crucial
for EQUO's success. Building strong relationships with suppliers of natural materials
ensures a stable and consistent supply chain.
Brand and Intellectual Property: EQUO's brand, trademarks, patents, and other
intellectual property assets are valuable resources that differentiate their products in the
market and provide a competitive advantage.
Human Capital: EQUO's team of employees and skilled professionals are a valuable
resource, contributing their expertise in areas such as research, product development,
manufacturing, marketing, and supply chain management.
These key resources are vital for EQUO to develop and deliver sustainable products,
maintain a competitive edge, and achieve its business objectives.
2.4. Value propositions
EQUO offers several value propositions that differentiate its products and services in
the market:
Environmental Sustainability: EQUO's primary value proposition is its commitment to
environmental sustainability. By using natural materials and minimizing the use of
harmful substances, EQUO provides eco-friendly alternatives to traditional single-use
products. Combining functionality with aesthetic appeal, EQUO attracts customers who
value both sustainability and personal style.
Natural and Non-Toxic: EQUO's products are made from 100% natural materials and
are free from toxic chemicals. This aspect appeals to customers who prioritize their
health and seek products that are safe to use. EQUO's commitment to offering non-toxic

alternatives gives customers peace of mind, knowing that they are choosing products
that are better for their well-being.
Social Responsibility: EQUO promotes fair trade practices and ethical sourcing.
Partnering with cooperatives and responsible suppliers, EQUO supports local
communities and empowers workers, appealing to consumers who prioritize supporting
socially responsible businesses.
Convenience and Accessibility: EQUO aims to make sustainable choices accessible and
convenient for consumers. By offering a wide range of products across various
distribution channels, including online platforms and partnerships with retailers, EQUO
ensures customers can easily find and purchase their eco-friendly alternatives.
By combining these value propositions, EQUO positions itself as a trusted provider of
sustainable products, addressing the growing demand for environmentally friendly
alternatives and appealing to consumers who value both style and social responsibility.
2.5. Customer relationship
EQUO establishes and maintains customer relationships through various strategies
and approaches, aiming to create a positive and engaging experience for its customers.
Here are some key aspects of EQUO's customer relationship management:
Customer Service: EQUO places great emphasis on providing excellent customer
service. Whether through online platforms, direct interactions, or after-sales support,
EQUO ensures that customers receive prompt assistance, have their queries addressed,
and receive guidance on product usage and care. This customer-centric approach fosters
trust and loyalty.
Feedback and Reviews: EQUO actively seeks customer feedback and encourages
customers to leave reviews and ratings. By actively listening to customers' opinions,
suggestions, and concerns, EQUO can continuously improve its products and services

to better meet customer expectations. This feedback loop demonstrates that EQUO
values its customers' input and helps foster a sense of partnership.
Community Building: EQUO strives to build a community around its brand and
products. This can be achieved through social media engagement, hosting events,
organizing workshops, and collaborating with influencers or eco-conscious
organizations. By creating a sense of belonging and shared values, EQUO strengthens
its customer relationships and fosters brand advocacy.
Loyalty Programs and Incentives: EQUO rewards its loyal customers through loyalty
programs, exclusive offers, discounts, or special events. These incentives incentivize
repeat purchases and demonstrate appreciation for customer loyalty, further solidifying
the relationship.
By implementing these customer relationship management strategies, EQUO aims to
create a positive customer experience, foster long-term relationships, and establish itself
as a trusted and preferred brand in the sustainable products market.
Customers choose EQUO because it provides environmentally sustainable products that
align with their values, while also offering high-quality, non-toxic materials,
biodegradability, ethical practices, innovation, and an engaging brand experience.
These factors combined make EQUO a standout choice in the market and resonate with
customers seeking eco-friendly alternatives.
2.6.Customer segments
EQUO serves several customer segments that share similar characteristics and needs.
Here are some key customer segments that EQUO targets:
Eco-conscious Consumers: These customers prioritize sustainability and environmental
responsibility in their purchasing decisions. They actively seek out eco-friendly

alternatives and are willing to pay a premium for products that align with their values.
EQUO's commitment to sustainability and its range of natural, non-toxic, and
biodegradable products make it an ideal choice for this segment.
Sustainable Businesses and Organizations: EQUO also caters to businesses and
organizations that prioritize sustainability and environmentally friendly practices.
These can include hotels, restaurants, cafes, event organizers, and retailers who want to
offer eco-friendly products to their customers. EQUO's range of sustainable products
and its commitment to ethical sourcing makes it an attractive choice for these
businesses.
Parents and Families: Families with young children often prioritize the health and safety
of their loved ones. They seek products that are gentle, non-toxic, and environmentally
friendly. EQUO's natural and biodegradable products, such as utensils, straws, and food
containers, appeal to parents who want to minimize their ecological impact and provide
safe alternatives for their children.
Online Shoppers: EQUO targets customers who prefer to shop online through popular
e-commerce platforms. By utilizing online channels such as Lazada, Shopee, Tiki, and
Sendo, EQUO reaches a wide range of customers who value convenience and
accessibility. Online shoppers appreciate the ease of purchasing EQUO's products
through these platforms.
EQUO's comprehensive range of sustainable products and its focus on environmental
responsibility appeal to a diverse range of customers who prioritize sustainability,
health, and ethical considerations in their purchasing decisions.

2.7. Channels
EQUO utilizes various channels to reach and engage with its target customers. These
channels include:
Online Platforms: EQUO leverages popular e-commerce platforms such as Lazada,
Shopee, Tiki, and Sendo to sell its products online. These platforms provide a wide
reach, allowing EQUO to connect with customers across Vietnam. Customers can
browse and purchase EQUO's products conveniently through these online channels.
EQUO Website: EQUO maintains its own website where customers can learn about the
brand, and its mission, and browse the range of available products. The website serves
as a hub of information, providing product details, sustainability initiatives, and contact
information for customer inquiries.
Social Media: EQUO utilizes various social media platforms, including TikTok,
Instagram, Facebook, and potentially others, to engage with its audience and build brand
awareness. Social media channels allow EQUO to showcase its products, share eco-
friendly tips, and connect with customers who are active on these platforms.
Direct Sales: EQUO may establish its own retail stores or outlets to sell its products
directly to customers. This channel allows for direct interaction with customers,
providing an opportunity to educate them about the brand's values and products.
Events and Trade Shows: EQUO participates in relevant events, trade shows, and eco-
focused exhibitions to showcase its products and engage with potential customers.
These events provide a platform for face-to-face interactions, product demonstrations,
and networking opportunities.
It's important for EQUO to have a multi-channel approach to reach customers through
both online and offline channels, catering to the preferences and shopping habits of