Analyzing Talent Management Strategies in Business: ASDA Case Study
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Project
AI Summary
This project delves into the realm of talent management, focusing on strategies for employee attraction and retention within a business context, using ASDA as a case study. The project begins with an introduction outlining the aims and objectives, which include analyzing various strategies for talent management and understanding its importance for employee retention. The main body of the project covers the development of a project management plan, including cost, time, scope, and quality considerations. It also includes the creation of a work breakdown structure and a Gantt chart for project organization. The project incorporates small-scale research, utilizing both qualitative and quantitative methods, including questionnaires, to gather data on talent management practices. The findings are presented through data analysis and interpretation. The project concludes with recommendations and a reflection on the value of undertaking the project. The research explores the importance of talent management for business growth, emphasizing the need for strategic approaches to attract and retain skilled employees within the organization.

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Table of Contents
Title..................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1) Project aims and objectives..................................................................................................1
P2) A project management plan..................................................................................................2
P3) Produce work breakdown structure and Gantt chart............................................................4
TASK 2............................................................................................................................................6
P4) Small-scale research to meet project aim and objectives.....................................................6
TASK 3............................................................................................................................................8
P5) Present findings and data......................................................................................................8
P6) Communicate appropriate recommendation.......................................................................15
TASK 4..........................................................................................................................................15
P7) Reflect value of undertaking project..................................................................................15
CONCLUSION .............................................................................................................................16
APPENDICES 2............................................................................................................................17
Performance Review Template.................................................................................................20
REFRENCES.................................................................................................................................21
Title..................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1) Project aims and objectives..................................................................................................1
P2) A project management plan..................................................................................................2
P3) Produce work breakdown structure and Gantt chart............................................................4
TASK 2............................................................................................................................................6
P4) Small-scale research to meet project aim and objectives.....................................................6
TASK 3............................................................................................................................................8
P5) Present findings and data......................................................................................................8
P6) Communicate appropriate recommendation.......................................................................15
TASK 4..........................................................................................................................................15
P7) Reflect value of undertaking project..................................................................................15
CONCLUSION .............................................................................................................................16
APPENDICES 2............................................................................................................................17
Performance Review Template.................................................................................................20
REFRENCES.................................................................................................................................21

Title
“ Analysis over different strategies that is to be used in an business for retaining and
attracting employees”. A case study on ASDA.
INTRODUCTION
Business strategies and policies require to make enhancement for this purpose
applicability of strategic management is to be done which helps in gaining success through
development possible. Business is required to make achievement of long and short terms goals
with appropriateness. This is an continuous process which helps in attaining quality over skills
and knowledge development that results into enhancing productivity. Talent management is used
for making efficiency within utilization of resources in systematic manner. ASDA is an British
retailing organization and was established in the year 1949. It has headquarters in Leeds,
London. In this report aims and objectives of project with time frame is developed. Then small
scale research is to be done within the report.
MAIN BODY
TASK 1
P1) Project aims and objectives
Overview of the Research: Basic motive of the research is to use talent management for
making completion of goals and objectives set by an organization. In context of ASDA
management has made more emphasis over managing talent with skills to be introduced in
workforce for more efficiency. This makes working capabilities to be increased by motivating
employees in connection to business. As per this capabilities increases with more potential while
making connection within business. ASDA is known retailer and holds association with new
organization. It is essential to make development of business through various strategies that
makes research to be more effective (Marle and Vidal, 2016).
Aim: “ Analyse different strategies to be used in business for making attraction and
retention of employees possible”. A case study over ASDA.
Objectives:
To develop better understanding upon talent management in an organization.
To map importance of talent management for retention and attraction of employees.
1
“ Analysis over different strategies that is to be used in an business for retaining and
attracting employees”. A case study on ASDA.
INTRODUCTION
Business strategies and policies require to make enhancement for this purpose
applicability of strategic management is to be done which helps in gaining success through
development possible. Business is required to make achievement of long and short terms goals
with appropriateness. This is an continuous process which helps in attaining quality over skills
and knowledge development that results into enhancing productivity. Talent management is used
for making efficiency within utilization of resources in systematic manner. ASDA is an British
retailing organization and was established in the year 1949. It has headquarters in Leeds,
London. In this report aims and objectives of project with time frame is developed. Then small
scale research is to be done within the report.
MAIN BODY
TASK 1
P1) Project aims and objectives
Overview of the Research: Basic motive of the research is to use talent management for
making completion of goals and objectives set by an organization. In context of ASDA
management has made more emphasis over managing talent with skills to be introduced in
workforce for more efficiency. This makes working capabilities to be increased by motivating
employees in connection to business. As per this capabilities increases with more potential while
making connection within business. ASDA is known retailer and holds association with new
organization. It is essential to make development of business through various strategies that
makes research to be more effective (Marle and Vidal, 2016).
Aim: “ Analyse different strategies to be used in business for making attraction and
retention of employees possible”. A case study over ASDA.
Objectives:
To develop better understanding upon talent management in an organization.
To map importance of talent management for retention and attraction of employees.
1
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To interpret principals in a business for performing of talent management.
Research questions:
Defining understanding for talent management within an organization.
Develop understanding over talent management to retain and attract employees. Explain principals of business to perform talent management.
Literature Review
Explain the better understanding of talent management within an organisation.
As per view point of (Matinheikki and et. al., 2016) , managing talent is related to the
process that involves trends of specific nature form making working aspects to be developed. In
order to bring strategic management different changes in working environment has to be
developed. This makes management develop strong work relation for balancing of equation.
Identifying of relation over strong working possible that leads over balancing equation. It leads
over identifying talent in making growth of organization possible.
What are the importance of talent-management in order to retain and attract potential employee's.
According to the point of view of(Maylor, Blackmon and Huemann, 2016), talent
management is not limited only to human resource. It covers all aspects existing in an
organization like managing, hiring and retention over high talent. This holds importance upon
various strategies making business to be managed in appropriate manner.
Explain principles that is induce by business in order to perform talent-management.
In view of (Midler, 2019), talent management has made practices to be performed in
business that helps in developing of consistency upon strategies and culture. Various challenges
is to be faced to gain sustainability through talent management in more effective way. It is
helpful in making business gain investment and funds through technological advancement in
working operations in more effective way.
P2) A project management plan
Project management plan is that document which makes examination of project to be
done. In this goals, scope, budget, timeline of plan for making preparation of path required to be
developed in a project. Different targets and objectives is to be achieved through plan. Promoting
efficient plan develops learning towards project. This make research in understanding
information through objectives required to be achieved as per the plan. Promoting effective
2
Research questions:
Defining understanding for talent management within an organization.
Develop understanding over talent management to retain and attract employees. Explain principals of business to perform talent management.
Literature Review
Explain the better understanding of talent management within an organisation.
As per view point of (Matinheikki and et. al., 2016) , managing talent is related to the
process that involves trends of specific nature form making working aspects to be developed. In
order to bring strategic management different changes in working environment has to be
developed. This makes management develop strong work relation for balancing of equation.
Identifying of relation over strong working possible that leads over balancing equation. It leads
over identifying talent in making growth of organization possible.
What are the importance of talent-management in order to retain and attract potential employee's.
According to the point of view of(Maylor, Blackmon and Huemann, 2016), talent
management is not limited only to human resource. It covers all aspects existing in an
organization like managing, hiring and retention over high talent. This holds importance upon
various strategies making business to be managed in appropriate manner.
Explain principles that is induce by business in order to perform talent-management.
In view of (Midler, 2019), talent management has made practices to be performed in
business that helps in developing of consistency upon strategies and culture. Various challenges
is to be faced to gain sustainability through talent management in more effective way. It is
helpful in making business gain investment and funds through technological advancement in
working operations in more effective way.
P2) A project management plan
Project management plan is that document which makes examination of project to be
done. In this goals, scope, budget, timeline of plan for making preparation of path required to be
developed in a project. Different targets and objectives is to be achieved through plan. Promoting
efficient plan develops learning towards project. This make research in understanding
information through objectives required to be achieved as per the plan. Promoting effective
2
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development in learning about the project. In it researcher understands about information
regarding project to be executed. Certain elements are there that has been explained as follows:
Cost: This is considered to be one of the most effective element required to make
research conducted in more effective way. This has been helping in making identification
of budget through cost applied while making project and task in relation to project.
Mangers an organization is required to form budget to make analysis of cost to be used in
a product that has been given as follows:
Time: This element makes helps in defining about time that is required to be given over
project and aspects related to it. So, managers of an organization should decide about
time limit of project which should not exceed 3 months. This helps in project completion
within time period given (Morozov, Kalnichenko and Liubyma, 2017). Scope: This element is known for defining about scope to be covered in a project. This
involves strategies to be applied in project. Also strategies is required for checking in
attainment of objective with goals set by an organization. Quality: This is defined as framework in an researcher over conforming action and
making task completion within time period specified. In it actual inspiration and proper
data collection is required. It makes quality to be enhanced by implementing within
research to be done in project.
3
regarding project to be executed. Certain elements are there that has been explained as follows:
Cost: This is considered to be one of the most effective element required to make
research conducted in more effective way. This has been helping in making identification
of budget through cost applied while making project and task in relation to project.
Mangers an organization is required to form budget to make analysis of cost to be used in
a product that has been given as follows:
Time: This element makes helps in defining about time that is required to be given over
project and aspects related to it. So, managers of an organization should decide about
time limit of project which should not exceed 3 months. This helps in project completion
within time period given (Morozov, Kalnichenko and Liubyma, 2017). Scope: This element is known for defining about scope to be covered in a project. This
involves strategies to be applied in project. Also strategies is required for checking in
attainment of objective with goals set by an organization. Quality: This is defined as framework in an researcher over conforming action and
making task completion within time period specified. In it actual inspiration and proper
data collection is required. It makes quality to be enhanced by implementing within
research to be done in project.
3

Communication: This is one of the most effective element that helps in circulating
information in more effective way. In it transparency is made while data collection in
attaining of suitable outcome. So, it is required to attain proper result in a research. Risk : In this elements of research is needed to make task to be done with effectiveness
and proper analysis which makes sustainability in project to be gained.
Resources : As per this researcher is required to make various resources like human
resource, equipment, computers, internet and printers. All this is provided by an
organization to make satisfactory outcomes (Newton, 2016).
P3) Produce work breakdown structure and Gantt chart
Gantt chart: It is an software that is used for making project which make establishment of
plan possible. This an mechanism that helps in making advancement through Gantt that makes
project accomplishment possible. As per this dates and days of project management is been seen
which makes completion of task with sub-task done in limited time given for project.
Work Breakdown structure: This makes identification about techniques which makes
project representation to be done in administrative manner. As per it adjustment upon sequence
of work decomposition within various sections of project is possible. WBS is mainly focused
4
information in more effective way. In it transparency is made while data collection in
attaining of suitable outcome. So, it is required to attain proper result in a research. Risk : In this elements of research is needed to make task to be done with effectiveness
and proper analysis which makes sustainability in project to be gained.
Resources : As per this researcher is required to make various resources like human
resource, equipment, computers, internet and printers. All this is provided by an
organization to make satisfactory outcomes (Newton, 2016).
P3) Produce work breakdown structure and Gantt chart
Gantt chart: It is an software that is used for making project which make establishment of
plan possible. This an mechanism that helps in making advancement through Gantt that makes
project accomplishment possible. As per this dates and days of project management is been seen
which makes completion of task with sub-task done in limited time given for project.
Work Breakdown structure: This makes identification about techniques which makes
project representation to be done in administrative manner. As per it adjustment upon sequence
of work decomposition within various sections of project is possible. WBS is mainly focused
4
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upon alternatives with requirements of goods and other resources. In this estimation of prize,
allocation of resources and time period is covered that helps in making project to be completed
with efficiency (Nicholas and Steyn, 2017).
5
allocation of resources and time period is covered that helps in making project to be completed
with efficiency (Nicholas and Steyn, 2017).
5
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TASK 2
P4) Small-scale research to meet project aim and objectives
This research is based upon performance that is conducted over effective knowledge
through aspects required for learning process of project. There are two basic ways within which
an research is done for accomplishing of task. They are explained as follows:
Qualitative method: As per this method relevant data is collected through conducting
interviews, making questionnaire, observation and participating in facts with records is been
done. In it analysis is been done for making data collection for various concepts with experiences
is been considered. According to this relevant data is presented to improve quality of work.
Quantitative method: This makes all over development to be done with measurements
like mathematical, statistical, numerical analysis. Further data is collected through parallel
support of questionnaire, polls, survey and data is compiled through computational techniques.
Sources of data collection: Primary sources: Such source has made researcher in collecting data in more simplified
form. Though it is time taking process that makes accuracy in collecting information
related to survey (Pal, Wang and Liang, 2017).
Secondary sources: This method of data collection in which information is collected
through records like financial sheets, articles, journals, magazines, books etc. This is not
time consuming but balance level is done for making data collection with relevant
information regarding topic.
In the research accurate data is collected for both primary and secondary means is done in
order to make literature review for better understanding over research.
Sampling: As per the procedure statistical analysis is done while making predetermination
over observation that is calculated through large population. This methodology effectual process
is developed over understanding process by taking solution from respective respondents. The
sample size that is taken for research is 50
Questionnaire
Quantitative questions
Q1) Defining meaning of prospective management within an organization?
6
P4) Small-scale research to meet project aim and objectives
This research is based upon performance that is conducted over effective knowledge
through aspects required for learning process of project. There are two basic ways within which
an research is done for accomplishing of task. They are explained as follows:
Qualitative method: As per this method relevant data is collected through conducting
interviews, making questionnaire, observation and participating in facts with records is been
done. In it analysis is been done for making data collection for various concepts with experiences
is been considered. According to this relevant data is presented to improve quality of work.
Quantitative method: This makes all over development to be done with measurements
like mathematical, statistical, numerical analysis. Further data is collected through parallel
support of questionnaire, polls, survey and data is compiled through computational techniques.
Sources of data collection: Primary sources: Such source has made researcher in collecting data in more simplified
form. Though it is time taking process that makes accuracy in collecting information
related to survey (Pal, Wang and Liang, 2017).
Secondary sources: This method of data collection in which information is collected
through records like financial sheets, articles, journals, magazines, books etc. This is not
time consuming but balance level is done for making data collection with relevant
information regarding topic.
In the research accurate data is collected for both primary and secondary means is done in
order to make literature review for better understanding over research.
Sampling: As per the procedure statistical analysis is done while making predetermination
over observation that is calculated through large population. This methodology effectual process
is developed over understanding process by taking solution from respective respondents. The
sample size that is taken for research is 50
Questionnaire
Quantitative questions
Q1) Defining meaning of prospective management within an organization?
6

a) Yes
b) No
Q2) Necessary of talent management in measuring growth and success?
a) Yes
b) No
Q3) Does ASDA has worked for retention and attraction of employees with talent
management?
a)Yes
b) No
Q4) What strategies is used by ASDA to apply talent management?
a) Providing elaborative job description
b) Path to gain continuous success
Q5) Significance of talent-management in ASDA?
a) Attracting and retention of skilled employees
b) Enhancing performance
c) advancement of human resource
Q6) What advances is presented by ASDA in relation to talent-management?
a) High motivation
b) Job satisfaction
c) Advancement of interpersonal abilities
Q7) What initiative should be taken by ASDA to makes talent-management in employee's?
a) Job rotation
b) Training and development
Qualitative questions
Q8) What strategy is been used by ASDA to enhance working performance through
productivity?
Offer recognition of skilled employees
Path of success
Q9) Initiative taken by ASDA to retain its employees?
a) Improve training session
b) Ensuring individualism
7
b) No
Q2) Necessary of talent management in measuring growth and success?
a) Yes
b) No
Q3) Does ASDA has worked for retention and attraction of employees with talent
management?
a)Yes
b) No
Q4) What strategies is used by ASDA to apply talent management?
a) Providing elaborative job description
b) Path to gain continuous success
Q5) Significance of talent-management in ASDA?
a) Attracting and retention of skilled employees
b) Enhancing performance
c) advancement of human resource
Q6) What advances is presented by ASDA in relation to talent-management?
a) High motivation
b) Job satisfaction
c) Advancement of interpersonal abilities
Q7) What initiative should be taken by ASDA to makes talent-management in employee's?
a) Job rotation
b) Training and development
Qualitative questions
Q8) What strategy is been used by ASDA to enhance working performance through
productivity?
Offer recognition of skilled employees
Path of success
Q9) Initiative taken by ASDA to retain its employees?
a) Improve training session
b) Ensuring individualism
7
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c) Induce higher motivation and morale
Q11) Recommendation
TASK 3
P5) Present findings and data
Q1) Defining meaning of prospective management within an
organization?
Frequency
Yes 35
No 15
Interpretation: The above graph there are 50 respondents. From this 35 has ideas about concept
of talent management and rest 15 does not know anything about it. This makes understand that
ASDA hold good knowledge over talent management that makes efficiency in working of
employees (Pearlson, Saunders and Galletta, 2019).
Q2) Necessary of talent management in measuring growth and success? Frequency
Yes 30
No 20
8
Yes No
0
5
10
15
20
25
30
35
40
35
15
Frequency
Q11) Recommendation
TASK 3
P5) Present findings and data
Q1) Defining meaning of prospective management within an
organization?
Frequency
Yes 35
No 15
Interpretation: The above graph there are 50 respondents. From this 35 has ideas about concept
of talent management and rest 15 does not know anything about it. This makes understand that
ASDA hold good knowledge over talent management that makes efficiency in working of
employees (Pearlson, Saunders and Galletta, 2019).
Q2) Necessary of talent management in measuring growth and success? Frequency
Yes 30
No 20
8
Yes No
0
5
10
15
20
25
30
35
40
35
15
Frequency
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Interpretation: From the above graph its is clear that there are 50 respondents out of which 30
are in favour of talent management required to attain growth and success over long time period.
Rest 20 does not agree that growth and success is gained by talent management. So, it can be
agreed that majority of employees in ASDA has favour of talent management( Pramanik,
Mondal and Haldar, 2020).
Q3) Do Tesco plc worked for retention and attraction of employees in
relation to talent management?
Frequency
Yes 28
No 23
9
Yes No
0
5
10
15
20
25
30
35
30
20
Frequency
are in favour of talent management required to attain growth and success over long time period.
Rest 20 does not agree that growth and success is gained by talent management. So, it can be
agreed that majority of employees in ASDA has favour of talent management( Pramanik,
Mondal and Haldar, 2020).
Q3) Do Tesco plc worked for retention and attraction of employees in
relation to talent management?
Frequency
Yes 28
No 23
9
Yes No
0
5
10
15
20
25
30
35
30
20
Frequency

Interpretation: In this graph there are 50 respondent out of which 28 has agreed that talent
management is effective in attracting employees. Rest 23 does not think that talent management
is appreciated. So, ASDA is been seen employees to attain sustainability over long time period
(Whyte, Stasis and Lindkvist, 2016).
Q4) What strategies is used by ASDA to apply talent management? Frequency
a) Providing elaborative job description 25
b) Path to gain continuous success 25
10
Yes No
0
5
10
15
20
25
30 28
23
Frequency
management is effective in attracting employees. Rest 23 does not think that talent management
is appreciated. So, ASDA is been seen employees to attain sustainability over long time period
(Whyte, Stasis and Lindkvist, 2016).
Q4) What strategies is used by ASDA to apply talent management? Frequency
a) Providing elaborative job description 25
b) Path to gain continuous success 25
10
Yes No
0
5
10
15
20
25
30 28
23
Frequency
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