Mobile Technology's Influence on SMEs: A Case Study of Nomtek Limited

This research project explores the impact of mobile technology on business, specifically focusing on Nomtek Limited. The project begins by defining digital and mobile technology, emphasizing its role in modern business operations. It outlines the research aims, which is to identify the impact of mob...Read More

Research Proposal

INTRODUCTION
 Digital technology contains several electronic equipment's and
applications which generally use for information in the form of
numeric code.
 In business industry, digital technology deals with
telecommunication, computing, software development, hardware
servicing and so on

Background of research
• The concept of digital technology is vast in which mobile technology is
also used in the terms of communication and other related aspects.
• Now a days, each and every organization adopt these practices so that
they can build direct connection with their services users.

Rationale of research
Digital technology is most crucial concept that assist to reduce additional
cost and time in a business organization by conducting advance
servicing.
For this, business organization's usually implement mobile phones, laptop,
computer, hardware and software servicing and other machineries that
assist to operate advance techniques properly for business operational.

Aims and objectives
• Research Aim –
• To identify the impact of mobile technology in building relationship with potential
customers. A case study on Nomtek Limited.
• Research objectives -
• • To analyze the concept of mobile technology.
• • To determine the importance of mobile technology for a small business enterprise.
• • To Identify the major challenges faced by organization while adopting mobile
technology.
• • To analyze the major impact of mobile technology on building direct relationship
with customers.

Research questions
• What is the concept of mobile technology ?
• What are the importance of mobile technology for a small business
enterprise ?
• Which are the major challenges faced by Nomtek Limited while
adopting mobile technology ?
• How to analyse the major impact of mobile technology on building
direct relationship with customers ?

REFERENCES
• Ainin, S., and et. al., 2015. Factors influencing the use of social media
by SMEs and its performance outcomes. Industrial Management &
Data Systems. 115(3). pp.570-588.
• Dahnil, M.I., and et. al., 2014. Factors influencing SMEs adoption of
social media marketing. Procedia-social and behavioral sciences. 148.
pp.119-126.
• McCann, M. and Barlow, A., 2015. Use and measurement of social
media for SMEs. Journal of Small Business and Enterprise
Development. 22(2). pp.273-287.