Business Studies Report: An Analysis of Tesco's Promotional Strategies

This report provides an analysis of Tesco's promotional strategies within the context of business studies. It examines Tesco's approach to building a strong brand image through various promotional activities, including hoardings, charitable events, and television advertisements. The report highlights the use of venture brands and the implementation of a global promotional strategy, such as the Tesco Clubcard, to foster long-term customer relationships and provide personalized offers. It also discusses the role of loyalty programs in enhancing sales and the cost leadership strategy. The report references relevant academic sources to support its findings. The analysis covers the marketing mix and how Tesco uses these strategies to achieve its business objectives. The conclusion emphasizes the importance of promotional strategies in increasing sales and the benefits of collaborative working practices.

Introduction to Business Studies
INTRODUCTION
This poster defines about the Tesco Business studies
are they different business process that are assisting
business organisations to develop quality products
to meet the specific customer requirements.
Function within Tesco
Marketing mix is a framework that is used for
making a in depth analysis of different strategies
that are used by business for the purpose of laying
down effective strategies in the course of business
performance. Presently there is analysis of the
promotional strategy of TESCO: TESCO has a
strong brand image that has been built up with their
large variety of products. They are using many
promotional activities that includes hoardings,
charitable events and television advertisements.
There is also application of promotional discounts
in order to attract large base of customer. Such as
there is “TESCO club-card” that is used by the
target segment of customers to have a long term
association with the brand and get some additional
benefits as compared to other segment of
customers who are not having this membership.
Club-card owners in TESCO also get a
personalised offers and discounts to enhance the
online sales of their products TESCO is running
many campaigns to engage their customer. They
are providing them with points on every purchase
which can be redeemed for more purchases after
there has been collection of minimum identified
points.
Cost leadership strategy is compliment by loyalty
programme. TESCO is offering a loyalty incentive
programme where they are offering personalised
offers.
Launch
ing of separate venture brands: TESCO is focussing on a
global promotional strategy where they have created a venture
brands that are sold for instance in form of their ice cream
brands that includes chokablok ice cream, Nutri cat food and
yoghurt.
The main aim of these venture brands is to create products in
form of non-competing retailers.
tool.
CONCLUSION
It can be said that there are different promotional strategies that
can be used by organisations for the purpose of enhancing their
present sales. There are various promotion strategies that are
assisting in the process of increasing the present level of sales
by use of collaborative working practises such sales can be
enhanced.
REFERENCES
Forsgren, M., 2016. A note on the revisited Uppsala
internationalization process model–the implications of
business networks and entrepreneurship. Journal of
International Business Studies, 47(9), pp.1135-1144.
Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research
methods in business studies. Cambridge University Press