Business Studies Report: An Analysis of Tesco's Promotional Strategies
VerifiedAdded on 2023/01/03
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AI Summary
This report provides an analysis of Tesco's promotional strategies within the context of business studies. It examines Tesco's approach to building a strong brand image through various promotional activities, including hoardings, charitable events, and television advertisements. The report highlights the use of venture brands and the implementation of a global promotional strategy, such as the Tesco Clubcard, to foster long-term customer relationships and provide personalized offers. It also discusses the role of loyalty programs in enhancing sales and the cost leadership strategy. The report references relevant academic sources to support its findings. The analysis covers the marketing mix and how Tesco uses these strategies to achieve its business objectives. The conclusion emphasizes the importance of promotional strategies in increasing sales and the benefits of collaborative working practices.
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