Analysis of TJ Maxx's Global Business Environment and Impact

This report provides a comprehensive analysis of TJ Maxx, a major retail chain, within the context of the global business environment. It begins with a detailed SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, evaluating the company's position in the market, its competitive advantages, and potential challenges. The report then delves into the operational impact analysis, examining how key drivers such as digital marketing, competitive pricing, promotional activities, and employee retention affect the marketing and human resources functions of the company. The analysis highlights the positive impacts of these drivers on marketing, including enhanced promotion and competitive pricing strategies, as well as on HR, focusing on recruitment and employee engagement. The conclusion emphasizes the importance of SWOT analysis for understanding market position and operational impact for effective resource management and future opportunities.

Global Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
SWOT Analysis..........................................................................................................................3
TASK 2............................................................................................................................................4
Operational Impact......................................................................................................................4
REFERENCES................................................................................................................................7

INTRODUCTION
Every company demand a effective growth in market and also marination the reputation
so that so that company will earn more profit and wealth. For a continuous development and
growth company need to analyse that where company stand at marketplace so that company can
take competitive advantage For this project, TJ Maxx company is chosen. This is a store chain
which based on America. The main purpose of this report to analyse the SWOT analyse and also
determine the operational impact analysis in the functions of the company according to the
company strength and weaknesses and also consider the future opportunities and threats as per
the company.
TASK 1
SWOT Analysis
SWOT analysis is necessary to determine the company plus and minus point. TJ Maxx
company is a famous departmental store company who operate large chain of stores. Company
running approx 1000 stores in United States and company deal with the clothing retail which is
consider the largest retailer company in the country. TJ Maxx analyse SWOT analysis because
company need to analyse the strength and weakness and what the opportunities company can
take to eliminate their threats .SWOT Analysis of this company discussed below (Abdel-Basset,
Mohamed and Smarandache, 2018).
Strengths Weaknesses
 TJ Maxx is a biggest department store
retailer chain in US which provide high
quality goods
 TJ Maxx adopt a lower cost pricing
policy so that company easily take
competitive advantages.
 The sales of stores is growing because
of their online and offline services.
 The main focus of TJ Maxx company
is on customer services and their
 Most of the department stores deal with
very less categories.
 TJ Maxx is not that much capable to
tackle many challenges which raise by
the new companies.
 Not doing a good financial planning.
 TJ Maxx organizational structure is
compatible only with current business
model.

satisfaction (Blockeel, et. al., 2016).
 High knowledgable and high skilled
employees.
 TJ Maxx have strong ad effective
brand portfolio.
Opportunities Threats
 TJ Maxx have big opportunities to
expand their market international level.
 TJ Maxx have good opportunities to
improve their market share.
 Deal various customers from the online
channels.
 Generate more promotional activities
globally.
 Develop a effective marketing strategy
for global market.
 Under Paris Agreement , TJ Maxx
could face the threat of new
environment regulation.
 Less number of workforce who are
skilled and deal with global market.
 Increasing competition level in
industry.
 the fraud of credit card can give the
negative impact on TJ Maxx
reputation.
These are the outcome of SWOT analysis of the TJ Maxx company. There are lots of
strengths of the company so that company can enhance their market growth and some weakness
can affect the reputation and growth of the company so company can seriously work on their
weaknesses so that it will turn in to strength and take best opportunities to expand their market
globally and try to remove the threats.
Key Drivers Digital Marketing – Digital marketing help to improve the market growth of the TJ
Maxx company and also beneficial to maintain the working condition of the marketing
and and HR department of the company. Through digital marketing, HR department can
easily recruit employees online and marketing department also advertise company
products and services an take competitive advantages. Competitive Pricing Policies – This is also consider as the most influential element
which give positive impact in the growth of the TJ Maxx company. Company can set

competitive pricing policies so that marketing of the company can increase and HR
department also hire some other potential employees when company market position
increase. Marketing and Promotional activities - These activities are responsible for the
contentiously growth of the TJ Maxx company. Through promotional activities,
company can improve the marketing and selling .
 Employee Retention – To motivate and give some appreciation can help to improve the
employee retention of the TJ Maxx company. HR department responsible to improve the
employee retention through various talent management activities.
TASK 2
Operational Impact
Operational Impact Analysis is the determine and analyse the impact if loss of a
technological and operational resources. The loss of the resources and system can affect the
business processes. With the help of SWOT analysis key drivers that discussed before, now need
to examine that how key drivers give impact on the TJ Maxx company functional areas that
explained below-
Impacts of Key Drivers on Marketing Functions:
All the key drivers give positive impact on the marketing functions of the TJ Maxx
company. Through digital marketing, the marketing department of the company easily promote
and advertise the products and services so that all the customers can easily identify the products
and also purchase it from digital marketing platforms. With the help of competitive pricing
policies, marketing department of the company can compare their price from their competitors
and adopt suitable and effective pricing strategy which help to gain competitive advantages.
Through marketing and promotional activities, help company marketing department to promote
the company products in local and specific areas even around the world very effectively with
some social media platforms such as Facebook, Instagram, Twitter etc. Through Employee
Retaliation key driver, marketing department are functioning well because employees’ retention
helps to establish good employees’ engagement among all team members of marketing
department of the company.

Impacts of Key Drivers on HR Functions:
The key drivers like Digital Marketing, Competitive Pricing Policies, Marketing and
Promotional activities and Employee Retention give positive impact on the HR department of the
TJ Maxx company. Through digital marketing, HR department easily provide online application
of job requirement so that HR manager easily recruit all the potential employees through digital
marketing channels and online job portals. With the help of Competitive pricing policies,
company demand increase and company market value also boost so most of the candidate want
to do job in this company and HR department can recruit lots of talented employees. Marketing
and promotional activities, are responsible to advertise all the job applications through online
platforms so that large number of people will get to know about it. Through employees’
retention, HR department easily connect with the other employees of the organisation which help
to improve the overall performance of the company.
CONCLUSION
According to this project it is concluded that SWOT analysis is mandatory to know the company
position in the market. Through this analysis TJ Maxx company easily determine the strength
and weaknesses so that company effectively manage all the market resources and also evaluate
the upcoming opportunities of the company. This project also analysed the operational impact
analysis in which company identify the impact of marketing and human resource functions.

REFERENCES
Books and Journals
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Blockeel, C., et. al., 2016. A fresh look at the freeze-all protocol: a SWOT analysis. Human
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Sharma, R., Faruk, M. O. and El-Urfali, A., 2020. Operational and safety impact analysis of
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Borg, M., et. al., 2016. Supporting change impact analysis using a recommendation system: An
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Engineering, 43(7), pp.675-700.
Papageorgiou, D., 2018. Transforming the HR function through robotic process
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