Contemporary Issues in Travel and Tourism: A Business Analysis Report

This report provides a comprehensive analysis of contemporary issues in the travel and tourism sector, focusing on the challenges and opportunities faced by businesses. It examines various issues, including the impact of technology, terrorism, economic conditions, and taxation. The report analyzes how travel and tourism businesses, such as the Comfort Travel Agency, can respond to these changes by developing strategies like offering personalized services, using social media, and implementing online services. It also explores the impacts of market changes, such as terrorism and economic downturns, and discusses the likely consequences of businesses failing to adapt. The report concludes that businesses must be proactive in responding to market trends to ensure long-term success and profitability in the competitive travel and tourism industry.

Contemporary Issues in
Travel and Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Analysing the issues presently impulsive alteration in the motion and touristry sector.......1
1.2 Examine various issues using proper performing and beginning.........................................1
2.1 Assess actual direction power alteration in the motion and touristry sector.........................1
2.2 Examine a present-day way using proper performing and beginning...................................1
3.1 Examine how travel and tourism concern could react to alteration......................................1
3.2 Develop strategies on how selected travel and tourism businesses could respond to
change. .......................................................................................................................................2
3.3 Justify strategies for how selected travel and tourism businesses could respond to change.2
4.1 Analyse the impacts of issues and trends that drive change in the travel and tourism sector
.....................................................................................................................................................3
4.2 Discuss the likely consequences of businesses failing to respond to market changes..........3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Travel and Tourism occupies biggest market share in the growth of economy of UK, but
on the same way, it also faces some issues that affect the growth of a business. Therefore, the
report main aim is to help scholar to increase greater perceptive of some actual issues and
direction such as communication technologies and threat of terrorism. The firm for the report is
Comfort Travel Agency which is situated in UK and through primary data, report will describe
the current issues and also evaluate the actual direction that causing alteration in traveling and
tourism sector. Further, report will also analyse how the traveling and touristry concern could
also respond to changes and then develop a strategies to cope up the changes as well. Further,
report will also study the treaty of issues and direction that also actuation alteration in the sphere
with consequences of business failed to act to some market change.
1.1 Analysing the issues presently impulsive alteration in the motion and touristry sector
Enclosed in PPT
1.2 Examine various issues using proper performing and beginning
Enclosed in PPT
2.1 Assess actual direction power alteration in the motion and touristry sector
Enclosed in PPT
2.2 Examine a present-day way using proper performing and beginning
Enclosed in PPT
3.1 Examine how travel and tourism concern could react to alteration
The development of the technology such as Internet creates bad impact upon the business
such that now customers choose their destination and make online booking and in order to
respond these alteration, the travel and tourism sector start developing their own website and
social media marketing that helps to cope with this situation. Further, as recession is another
biggest issue that affect the business motion situation and definite quantity of concern, therefore,
the manager of Comfort Travel agency also introduce the ways of attending meetings such as
telephone that helps to save the time and cost of the company. Even to respond the online
booking, the company should tie up with Airline companies that helps to increase the online
booking for the favour of a firm (Belias and et.al., 2019).
Even Comfort Travel Agency also uses social media to answered the survey that also
help to keep abreast about any particular deals and some other concern traveling reviews. Apart
1

from this, use of online conference and meeting is also increases because it helps a business to
cut down extra disbursal which a firm may faces at the time of incorporating new and advance
technology (Wright and Sharpley, 2018).
3.2 Develop strategies on how selected travel and tourism businesses could respond to change.
There are so many strategies that will help a business to respond to changes and some of
them are as mentioned below:
Offer Personalised service: This strategy helps to set up a adjacent relation with the
bespoke and also build client trueness as well. Even it has been analysed that offering the level of
personalization also helps to built a long lasting relationship with the clients and also force them
to come back for using their future needs as well (ways to respond changes, 2018).
Use social media channels: One of the most effective strategy that should be used by
Comfort Travel Agency in which new products and services are promoted on social media so
that it helps to build the reputation and remove the barrier of communication as well. It is also
analysed that using societal media level such as Facebook and Instagram will help to engage
with the tailored directly.
Start using online services: One of the greatest opportunity that helps to build loyal
customers and respond to changes as well, such that through online payment process, the
customers will directly book through company's official website, so that it will ensure the
security of the payment procedure (Liu and Schänzel, 2019).
3.3 Justify strategies for how selected travel and tourism businesses could respond to change
From the above, it is recommended to the Comfort Travel agency to use some artificial
intelligence that helps to respond the changes immediately and as a result it also help to build
loyalty for the customers as well. Apart from this, it is also realised that for engaging the
customers and convey the exact messages to their customers, the firm should uses social media
as well. As a result, it will help to generate high profit and boost up the public image as well.
Further, using customer relation management system also help a business to robust the sales
force (Curtin and Brown, 2019).
In addition to this, by complying the laws and regulation of the country will also help a
business to reach further level of success and establish its brand image as well. Moreover,
Comfort Travel agency should also comply with discrimination law, consumer law and
2

employment law which helps to build positive reputation upon the customers and image in the
marker as well.
4.1 Analyse the impacts of issues and trends that drive change in the travel and tourism sector
There are many factors that affect the travel and riotous sector and also impact on the
tourism business in the current market. Such as terrorism, economical condition, safety and
security and many more.
Terrorism – This terrorism factor that have great impact on the business of the travelling
industry. As the increasing terrorism in the country, people not prefer to go on that country to
visit for a longer time or may be never. This put the great impact and influence the business and
trend of the travelling industry. This also make change the travelling behaviour of the travellers.
Economical condition – Economical condition of the country also affect the travel and tourism
business. As the bad economical condition of the country not able to provide all the facilities and
resource to the company then travellers even not attracted toward them and this affect the trend
and business of the tourism sectors.
Taxation – Taxation system of the country also affect the business of the tourism industry. As
the high taxation company have to pay high tax then they they also have to increase of their tour
packages because of the high taxation. Because of this travellers not prefer to go on any trip.
This affect the business and trend of the tourism and travel sector.
4.2 Discuss likely significance or market change on the tourism business
If travelling industry do not go with changing trend in the market like changing taxation,
changing behaviour of the customers, there choice wants, it will affect the profitability of the
tourism and travelling sector of UK.
Tourism industry have to apply all changes in the market to smooth operation in the
industry and to gain the maximum profit in the market. If travel and tourism sectors not respond
top the customers and do not make change as per the choice of their demand then they will fallen
down and get not grow in the industry. Like with the changing economical condition they have
to be plan their packages for the customers which can help to earn profit and also to provide the
best experience to them else, customers do not get attracted toward to travel and tourism and
have face loss in the tourism industry.
3

As changing with the changing taxation, if tourism do not follow changing taxation of
the country and do not respond as according top the market, then the business of the travel and
tourism sectors will not grow, as they have to pay all the taxes need to be operate in the country.
CONCLUSION
From the report contemporary issue in travel and tourism, it can be concluded that there
are many issues arises in the way of operating business and create hurdles in operating smoothly.
Also concluded that they applied different methods to eliminate those issues from the business
that help it to run smoothly. It also been concluded that many issues like globalisation, taxation
and any other create challenge and influence the trends of tourism industry in UK. It also been
analysed if tourism and travelling industry do not go with changing trend or to fail in responding
then the it can not grow in the travelling and tourism sector and have to face loss in business.
4

REFERENCES
Books and Journals
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Kim, S. S., Prideaux, B. and Timways to respond changes. 2018othy, D., 2016. Factors affecting
bilateral Chinese and Japanese travel. Annals of Tourism Research. 61. pp.80-95.
Wachowiak, H. ed., 2016. Tourism and borders: contemporary issues, policies and international
research. Routledge.
Smith, M. K., 2015. Issues in cultural tourism studies. Routledge.
Wu, C.H. And et.al., 2016. An online niche-market tour identification system for the travel and
tourism industry. Internet research.26(1). pp.167-185.
Tussyadiah, I.P. and Pesonen, J., 2016. Impacts of peer-to-peer accommodation use on travel
patterns. Journal of Travel Research. 55(8). pp.1022-1040.
Wright, D. and Sharpley, R., 2018. Local community perceptions of disaster tourism: the case of
L'Aquila, Italy. Current Issues in Tourism.21(14). pp.1569-1585.
Belias, D. and et.al., 2019. Ethical Tourism: The Theory Vs. The Hedonistic Reality in Popular
Greek Tourism Resorts. In Yellow Tourism (pp. 71-81). Springer, Cham.
Liu, C. and Schänzel, H., 2019. Introduction to Tourism Education and Asia. In Tourism
Education and Asia (pp. 3-11). Springer, Singapore.
Curtin, S. and Brown, L., 2019. Travelling with a purpose: An ethnographic study of the
eudemonic experiences of volunteer expedition participants. Tourist Studies,
p.1468797618804162.
Online
ways to respond changes. 2018. [Online]. Available through: <https://blog.directpay.online/6-
ways-travel-agencies-can-build-customer-loyalty/>.
5