Business Development: Tourism Destination Analysis Report - TUI Group

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This report provides a comprehensive analysis of tourism destinations, focusing on the TUI Group. It examines the economic and political features of various destinations, including the UK, China, and the USA, and explores the physical, cultural, and social attributes that influence their appeal to tourists. The report analyzes statistical data to identify trends and compare leading and developing tourist destinations like the UK and Nepal. It also evaluates the impact of factors such as infrastructure, government policies, and cultural attractions on the popularity and economic contributions of these destinations. The report concludes with an assessment of how the UK can sustain its appeal as a tourist destination.
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Tourism Destination
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Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1.1 Examination of main tourist destinations in the overall world in visitor's terms................1
P1.2 Examination of statistics to identify future trends and tourist destinations........................3
TASK 2 ...........................................................................................................................................5
P2.1 Identification of physical, cultural and social attributes of tourist destination and
explaining its appeal to visitors...................................................................................................5
P2.2 Comparison of physical, social and cultural factors of tourist destination.........................6
TASK 3............................................................................................................................................7
P3.1 Examine economic and political features of tourist destinations........................................7
P3.2 Evaluation of characteristics of tourist destination influence its appeal to tourist.............7
TASK 4............................................................................................................................................8
4.1 Analysis problems that impact the popularity of tourist destination.....................................8
4.2 United Kingdom could sustain its appeals as a destination of tourist ..................................9
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................11
.......................................................................................................................................................12
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INTRODUCTION
Travel and tourism plays an important role in the economic development. This sector
helps people to pay special attention towards a particular destination. The companies of this
sector adopt various tools, techniques and methods available for the promotion of its services in
order to draw attention of business persons and visitors towards their firm. In present report, the
chosen company is TUI group which is a multinational group in travel and tourism sector
(Tourist destination, 2017). It administers the services in airlines, hotels, etc. The assignment
covers all examination of entire scenario of last few years in travel and tourism in both
developed and developing nations. Features of physical, cultural and social places have also
compared (Alptekin and Büyüközkan, 2011). Destinations are becoming more popular due to
rendering services to tourists or guests. The objective of this assignment is to identify the
cultural, social and physical factors that affect the tourism role. It covers different reasons of
changes in travel and tourism sector where the firm can modify itself.
TASK 1
P1.1 Examination of main tourist destinations in the overall world in visitor's terms
In 2009, There are different nations which are provide large number of benefits to the
tourism industry. All these are gives various number of job opportunities to the employment
person. TUI is a chosen tourism sector that offers few services and products to the visitors at
reasonable cost (Baggio and Cooper, 2010). According to the USESCO ( United Nations
Educational Scientific and Cultural Organization), In which growth and development in
economic is striking about 200 billion in 2020.
Problem Contribution in
Economic
Numbers of
visitors
Prime Tourism
destination
Income
generator
France It is an attractive
and famous
country which
attract large
number of of the
visitors. In
economic
As per the fact,
approx 60
million visitors
are travel yearly.
In France, there
are some
attractive places
such as Eiffel
Tower, French
Riviera, Viex-port
Annual revenue
of this place is
1276.53.
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contribution of
such nation is
very high as
compare to other.
and many other.
China In China, there is
lack of
management
which is main
issue that do not
attract various
tourist.
In 2015, number
of visitors is
about 20 million
which is
minimum as
compare to
France.
There are also
different
destinations such
as Foebidden city,
Tiananmen
Square and many
other.
Around1100
tourists pay
235.1.
United Kingdom As a part of
tourism country,
UK is growing
sector.
Contribution of
the United
kingdom in
economic is 3.55.
According to the
research, in UK,
there are approx
3.6.115 million
visitors are travel
yearly.
In United
Kingdom, there
are different
attractive places
such as
Buckingham,
Royal mile shops
and other.
Approx 1000
visitors pay
246.1pound.
USA In economic,
USA contribute
only 3% part of
their. It is
increase by 0.8 in
2025.
In USA, approx
60 million visitors
are visit such
destinations.
Zion park,
Liberty state and
many other places
which are attract
million number of
the visitors.
1000 travellers
are spend about
734.
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Rome Contribution of
the Rome in
economic is
higher as compare
to other nations.
In 2013, approx
47.6 million
visitors are visits
yearly.
Museums and
Monuments are
more attractive
places in Rome.
Visitors number
is less as compare
to UK, so income
also minimum.
Edinburgh They contribute
their 4% part in
economic.
In 2013, approx
34.3 million
visitors are travel
yearly which are
increase in 2014
by 35 million.
There are also
different places
but it is famous
for its fringe and
festival.
Annual income of
tourist destination
is less as compare
to Rome.
P1.2 Examination of statistics to identify future trends and tourist destinations
TUI is a tourism sector that grow in last to 4 -5 years. One of the famous and popular
destination is United Kingdom because there are large number of the attractive place which
attract million travellers for visit (Baggio, 2011). Main reasons for traveller visits that have been
determined are transit, study, holiday and business. With regards to United kingdom the transit, it
has minimum share in this sector. The spending and visits number are identify in various class
from 2005 to 10 are:
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The above graph describes that there is not essential growth or development in entire views.
Further the study contribution has decreased. Such type of study is organised with regards to the
international and inbound travellers. The outlay by inbound tourism are:
This graph shown inbound tourism spending has maximised from 2006 to 10. along with
them , number of tourist is also decreased from 2008 to 10.
The statistics information for Sydney, it is tourist destination which is determined as
below:
This graph shown the significance of Sydney as a part of tourist destination. Further the visitors
numbers that has been describe:
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This graph the purpose of visitors for visiting different destination happily. All aim of the
travellers for travelling in United Kingdom and many other destination increased growth rate of
economic. From the above trend that describe the Australia has more scope to attract million
number of tourist. This country has abundant resources that will pull capitalist and maximising
the visitors under the class of business.
TASK 2
P2.1 Identification of physical, cultural and social attributes of tourist destination and explaining
its appeal to visitors
There are mainly two destinations such as United Kingdom and Nepal where different
tourists are visit. UK is a leading destination , on the other hand Nepal is developing destination.
One of the main aim and motive of the visitors is to travel happily without and difficulties
(Baggio, Scott and Cooper, 2010). In this TUI determine three components such as cultural,
physical and social which assist in growing the economic rate of GDP.
Cultural: All countries has their own culture, in this certain things includes such as
drinks, monuments and foods. All this are essential aspects for the TUI to attract different
numbers of clients towards business culture and destinations. In the UK, there are certain natural
and Man Made places which provides different facilities to travellers. Some places in United
Kingdom such as Albert Museum, Hyda Park and many other are attractive tourist destination
over there. On the other side, Nepal, they has earthy memorial, these are proceeding best
destination in future.
Social: It is another factor that assist in the development and growth of destination which
is identify by tourism sector (Bastida and Huan, 2014). In this, TUI create positive or direct
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impact on home and host country. In order to reduce issues, business entity provides better
chance of employment to unemployed person. Main motive of this factor is to analysis overall
growth and success of business which is 3.5 million.
Physical: It is identify as a feature of tourism destination that should be good to attract
million visitors (Boes, Buhalis and Inversini, 2015). This factor includes location, infrastructure
and many other basic services. In this government play essential role in order to develop growth
of tourism sector. There are many negative impact on physical factor, so in this different tourist
can worried on internation and national country.
P2.2 Comparison of physical, social and cultural factors of tourist destination
Leading and developing, both destination are unequal for each other. There are different
factors such as cultural, social and physical that influence of tourism destination. Leading sector
is United Kingdom and Developing industry is Nepal which attract million visitors for travel in
such places (Buhalis and Michopoulou, 2011). Difference between leading and developing
tourist destinations on basis components which are describe as below:
Leading tourist destination Developing Tourist destination
In UK, There are different destinations and
beaches which attract million visitors.
Nepal also attractive destination which invite
various number of the travellers for visit.
Infrastructure of the UK is good to deal with
another country in order to make long lasting
connections.
They also have good relation with another
nation. Government of Nepal is not have
sufficient money to buy new infrastructure.
In the UK, there are some man-made and
natural sports which is essential for the clients
choice to select.
As compare to UK, Nepal have only natural
sports which get damaged after earthquake.
Government and local community assist
Britain to invite various tourist for visiting
purpose.
Government as well as local community assist
the natural hazards. It is not good for the
travellers because it generate dissatisfaction
among visitors to travel in another country
reason for identifying chances of job.
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TASK 3
P3.1 Examine economic and political features of tourist destinations
Recently, tourism destination is leading higher economic rate with accurate perspectives
of social factor. In this situation, government plan a vital role to inviting various tourist
systematically. TUI is a service provide organisation that highly relay on sport features as well as
tourist destinations. There are some characteristic of tourist destinations are describe as below:
Economical characteristic: Growth and development in economic play essential role In
attracting different visitors towards particular place (Figini and Vici, 2012). As a part of growth
and development, UK is good as compare to Nepal. UK is famous country and it never relay on
another established state.
Political characteristic : Travel and tourism sector of UK is considered as a source to
maintain political stability. The reason behind that is the practices involved in tourism pull
international bodies to held various events at the place. Political characteristic also effect on
Nepal and is tourist destination that decrease visitors turnover rate. The government and policies
of different places vary and influence the economy of the country.
As per the comparison, United kingdom has better economic conditions and growth rate.
This assists the country to attract more visitors and support tourism sector in generating more
revenues. Travel and tourism sector of the country highly contributes in the economic growth of
the country (Komppula, 2014). Nepal also spends money to encourage tourism in order to
contribute in the growth of the economy and attract more visitors towards the destinations of the
country. At present, Nepal is seen as developing country.
P3.2 Evaluation of characteristics of tourist destination influence its appeal to tourist
The Management
TUI Group
Dated: 9th March 2018
Subject: Impact of tourism destination
Each and every country has their own economic situation that plays a vital in inviting the
different visitors all over the world with the community as well as behaviour. If a country has
better success and development in economic effectively. So in this various visitors move to
other destination systematically. Therefore, tourist destination is divided into two parts such as
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developing and leading. This is mainly based on characteristic of tourism places related with
their development and success. CUBA is crime destined place in all over the world. Evildoing
rate of such state is growing day by day. On the other hand, number of murders rate and other
crimes which are also increase in CUBA culture activity of the country is also harmful and not
correct which reduce turnover of the visitors. Furthermore, economic situation of the nation is
not good as per the reason of murders. Thence, requirement and wants of some visitors is to
stay and visit in such place. For example: on 30 may 2016, after review appraisal and big
congressional, government of US over-move in such destination as a part of Region Terrorism
Sponsor.
Thanks
Business Consultant
In group of TUI
TASK 4
4.1 Analysis problems that impact the popularity of tourist destination
There are different types of problems which is faced by organisation and influence the
destination popularity in a negative as well as positive manner (Saraniemi and Kylänen, 2011).
In the modern time each and every people wants and needs to be travels some kind of places and
destination in economy so that they collect accurate and necessary informations about
themselves. Therefore, all travel and tourism industry lay on to select effective or appropriate
approach within the enterprises (Nicoletta and Servidio, 2012). So in this way, they can give few
facilities to their tourists. Part from this, they enjoy its journey with their parents and families
effectively and efficiently. It is needed to be aid regarding their tourists and as per its
requirements and needs. In this situation they acquire accurate satisfaction & fulfilment and feel
secure while travelling such sites. Furthermore, it is needed in order to formulate and adopt
impressive management systems. Along with this, there are certain issues which are
determined under this in a detailed way:
Economy: Fundamentally, country economy represent their current position and ability
in the state. Thence, United kingdom economy that influenced by Brexit related to the UK and
EU which get separate. Hence, legislations, rules, policies, regulations and working system will
be modified which will effects the highly in a systematic manner (Soteriades, 2012). In addition,
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Brixit also effects on tourism industry. Apart from this impacts, also highly influences the
economic conditions. Thence, it will directly and effectively influence on travel industry because
this period, entire companies and business have 70 to 80 & revenues which investing in hotels,
airlines and other places.
Maximising inflation rate: In its nature, it is unstable like: Country economy. It will
represents the purchasing abilities and power of person who live in community (Saraniemi and
Kylänen, 2011). For example: In current time, united kingdom currencies is strong as per other
country money. Related to this, who persons are living in this nations that cannot invest in travel
industry effectively and efficiently.
Environmental factor: It is a main factor that directly influence on tourism industries as
well as their visitors because they can search to be travel some designation in different countries
as per the healthy environment (Wang and Pizam, 2011). It is necessary and beneficial for the
nation to clean their environment without any pollution. Due to this, it is needed to be efficiently
as well as effectively analysis whole those resources with the use of effective tools. With the
using of these, business entity can gives better facilities and services to visitors.
4.2 United Kingdom could sustain its appeals as a destination of tourist
It is very necessary part of the each and every tourism industry to give better designation
to their visitors. So they can freely and safely visit there which output is higher productivity and
profitability of the company. Main role of there is to communicate properly with host country. In
this they should gives effective & appropriate services to travellers who come in nation for
travelling several places (Vengesayi, 2013). It is needed in order to be select innovative and
correct strategies in their working styles. With the use of these, TUI easily fulfil needs and wants
of the visitors in a proper manner.
T&T is a developing and largest sector in all over the economy. So it is necessary and
essential to modify the tourism system and services according to time. Due to this, they can
easily attract different number of travellers towards business. It will maximises the workplaces
awareness in all around the economy. In this situation, host communities that can gives accurate
services and better encouragement to tourists because they are main assets and national gusts of
country. Without giving effective and safety facilities to travellers, so that they can make
negative picture in clients mind (Wang and et. al., 2013). TUI mainly focuses on giving better
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quality services and healthy products to their tourists tourists in order to attracting large number
of clients in an efficient and effective way.
CONCLUSION
As per the above mentioned report, it can be determined that tourist destination is a better
place where large number of the tourist are visit in real way. There are comparison between
United kingdom and Nepal because both are attractive place for the visitors. It is a very essential
and beneficial places for the business entity in order to increase their profitability and
productivity ratio. There are certain issues which is faced by company in order to reduce all such
kind of problem, they can select effective tools and techniques. Another section of maximising
tourism facilities and services in these nations, in this cost of the business products that effects
due to hotels, air tickets and other parts which are cheaper.
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REFERENCES
Books and Journals
Alptekin, G. I. and Büyüközkan, G., 2011. An integrated case-based reasoning and MCDM
system for Web based tourism destination planning. Expert Systems with Applications.
38(3). pp.2125-2132.
Baggio, R. and Cooper, C., 2010. Knowledge transfer in a tourism destination: the effects of a
network structure. The Service Industries Journal. 30(10). pp.1757-1771.
Baggio, R., 2011. Collaboration and cooperation in a tourism destination: a network science
approach. Current Issues in Tourism. 14(2). pp.183-189.
Baggio, R., Scott, N. and Cooper, C., 2010. Improving tourism destination governance: a
complexity science approach. Tourism Review. 65(4), pp.51-60.
Bastida, U. and Huan, T. C., 2014. Performance evaluation of tourism websites' information
quality of four global destination brands: Beijing, Hong Kong, Shanghai, and Taipei.
Journal of Business Research. 67(2). pp.167-170.
Boes, K., Buhalis, D. and Inversini, A., 2015. Conceptualising smart tourism destination
dimensions. In Information and communication technologies in tourism 2015 (pp. 391-
403). Springer International Publishing.
Buhalis, D. and Michopoulou, E., 2011. Information-enabled tourism destination marketing:
addressing the accessibility market. Current Issues in Tourism. 14(2). pp.145-168.
Figini, P. and Vici, L., 2012. Off-season tourists and the cultural offer of a mass-tourism
destination: The case of Rimini. Tourism Management. 33(4). pp.825-839.
Komppula, R., 2014. The role of individual entrepreneurs in the development of competitiveness
for a rural tourism destination–A case study. Tourism Management. 40. pp.361-371.
Nicoletta, R. and Servidio, R., 2012. Tourists' opinions and their selection of tourism destination
images: An affective and motivational evaluation. Tourism Management Perspectives.
4. pp.19-27.
Saraniemi, S. and Kylänen, M., 2011. Problematizing the concept of tourism destination: An
analysis of different theoretical approaches. Journal of Travel Research. 50(2). pp.133-
143.
Soteriades, M., 2012. Tourism destination marketing: approaches improving effectiveness and
efficiency. Journal of Hospitality and Tourism Technology. 3(2). pp.107-120.
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Vengesayi, S., 2013. A conceptual model of tourism destination competitiveness and
attractiveness.
Wang, D., Li, X. R. and Li, Y., 2013. China's “smart tourism destination” initiative: A taste of
the service-dominant logic. Journal of Destination Marketing & Management. 2(2).
pp.59-61.
Wang, Y. and Pizam, A. eds., 2011. Destination marketing and management: Theories and
applications. Cabi.
Online:
Tourist destination. 2017. [Online]. Available through:
<http://wikieducator.org/Tourist_Destinations>.
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