HAT202: Business of Tourism and Hospitality in the Whitsundays

This report examines the business of tourism and hospitality in the Great Barrier Reef, focusing on the Whitsundays Islands. It provides an overview of the region's significance as a luxury destination and its contribution to the Australian economy. The report discusses the role of social media in promoting tourism and highlights the industry's efforts in environmental protection and sustainability. It analyzes factors influencing tourism, including environmental conditions, economic stability, and technological advancements. The report also addresses the social and environmental impacts of tourism, such as increased population pressures and damage to the reef, along with legal decisions affecting the region. Challenges related to sustainability, including energy consumption and water management, are explored, as well as potential solutions for the industry's growth. The report concludes by emphasizing the importance of transport technology, website efficiency, and improved hospitality services for enhancing the tourism sector's impact on the region.

Running head: THE BUSINESS OF TOURISM AND HOSPITALITY
The Business of Tourism and Hospitality
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OPERATING IN GREAT BARRIER REEF
Whitsundays Islands are one of the Australia’s most iconic luxury destinations which
are a group of islands situated right at the heart of the Great Barrier Reef. This Whitsundays
Island is protected by the Reef and acting as a shield, it saves them from the oceanic covers.
The Whitsundays Islands are one of the safest and the most relaxing cruising waters and the
most popular tourist destination for the travellers all over the world. Situated in just the centre
of the Great Barrier Reef, The Whitsunday Islands is an essential wonderful Australian travel
experience. Made up of 2900 reefs, it is the largest reef structure and the greatest marine park
in the world. The media outlet that has been used in this blog is the social media outlet, that
helps in the branding and the promotion of the tourism sector of the Great barrier reef.
The tourism sector of the Great Barrier Reef is one of the major industries which
contributes to almost $5.4 billion to the Australian economy, providing employment to a
huge number of people. The tourism operator of the Great Barrier Reef invites almost three
million visitors every year. For the last ten years, the tourism industry has been protecting
and advocating for the Great Barrier Reef through a range of significant environmental,
educational and different kind of other initiatives. Being a global destination, the tourism
operators take legal actions to tackle the climate change. The change in the environmental
conditions maximum due to human effort is ruining the reef. The tourism sector works so that
the Great Barrier Reef stands as the best reef in the future. The marine tourism of the reef
helps to maintain the diversity, the integrity and the productivity of the region. The Great
Barrier Reef Marine Park (GBRMP) helps in the income generation, of the nation which
eventually has a rapid development in the tourism infrastructure of the concerned area. The
Cairns and the Whitsundays Areas make up approximately about 7 percent of the Marine
Park. There is generation of the direct and indirect employment by this tourism industry. The
hotels and the restaurant in the Great Barrier Reef and the Whitsundays Islands have the

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opportunity of earn directly. The tourism sector collaborates with the UNESCO World
Heritage Site and the important contribution is made for the sustainability.
The factors influencing the tourism industry of the Great Barrier Reef are the proper
environmental conditions at the particular destination. Even the economic turbulence of the
economy of the country is not desired for the torism sector to woirk in it sbest form. The
country’s financial condition must be doing good. Also the tourism of this destination
depends on the research importance of the place and the technological factors as well. In this
modern generation, the internet should penetrate to almost every corner of the world, so that
effective feedbacks can be receive d through the internet also. Among the social impacts of
the tourism sector over the Great Barrier Reef include increased population pressures on the
services such as sewage, transport, electricity. The rapid tourism development also effects the
water quality of the region. Drilling and mining the vast swathes of the reef, have resu,lted in
immense destruction of the coastal areas of the Reef. The government earlier had no special
interest to improve the adverse conditions and was equally responsible to destroy one of the
greatest destinations of the world. The Legal decisions on the part of the Australian
government have affected the region as well. The tourism activities like focus on the
motorized and the non-motorized vessels and the marine activities, the boat induced damage
such as the ship groundings and the anchoring have cumulative impacts on the coral reef. The
wildlife species and the animal population also gets affected to a great extent of recreational
activities. The impact of tourism results in the difference in the species. Along with the other
factors that have an impact over the tourism sector of the Great Barrier Reef is the
technological changes. There have been various medical advances along with the innovative
space tourism. Better communication, transport and safety invite greater number of customers
in this industry.

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There are a number of factors that influence the success of the tourism industry and
the ability to meet the need of the customers are the proper plan of action. Primarily the
factors that have a positive impact upon the tourism sector are proper environmental factors,
the socio-economic factors which involve the accessibility, accommodation and other
subsidiary services. Religious, and cultural factors also help in the improvement of the
tourism industry that help the customers to meet their need and satisfaction.
The tourism and the industry sector face a number of challenges related to the
sustainability. The challenges that need to be resolved through the greening of the industry
are the energy and the Greenhouse Gas emissions, the effective water management and the
water consumption. The tourism industry mist find innovative solutions in order to remain
competitive in the market.
The Tourism Sector of the Great Barrier Reef can have a greater impact over the
business and the economy of the region if there is advancement in the transport technology in
the inaccessible regions of the reef and the islands. Also there can be a creation of the
streamline website for the efficiency. The hospitality service should be improved in order to
gain an improvement in the tourism sector.

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