Business Project: Digital Technology Impact on Victorinox Operations

This project report examines the impact of digital technology on Victorinox, a Swiss-based manufacturer. The project aims to determine how digital technology influences business operations, assess the need for business transformation, and evaluate the effectiveness of digital technology implementation. The report includes a project management plan with key elements such as scope, risk management, quality control, cost, time, and communication. A work breakdown structure and Gantt chart are also provided to outline the research process. The research methodology involves both qualitative and quantitative methods, including surveys and questionnaires. The project also explores secondary data sources, such as case studies. Recommendations are provided to draw valid conclusions and enhance business activities related to digitalization. Overall, the project emphasizes the importance of digital technology in supporting business growth and innovation for Victorinox, particularly in expanding its online presence and improving operational efficiency.

Managing successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
P1. Objectives and aim of project...........................................................................................1
P2. Project management plan with important aspects............................................................2
P3 Work breakdown structure and Gantt chart......................................................................4
TASK 2............................................................................................................................................5
P4 Conduct research with application of quantitative and qualitative research methods......5
TASK 3............................................................................................................................................7
P5 carry out research and collect data with help of right methods and techniques................7
P6 Recommendations to draw valid conclusion...................................................................16
TASK 4..........................................................................................................................................17
P7 Reflection on value of undertaking research for meet set objectives..............................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19

INTRODUCTION
Introduction of new technology in business environment has totally changed the business
operations of organisations. Timely and effective use of these technologies help enterprises to
gain competitive advantage and at the same time, ensure timely completion of all commercial
activities. Use of effective technology helps the business entity to expand its operations in new
areas and provide an opportunity to firm to serve more number of customers (Turban and et. al.,
2017). One of the main features of this is that it helps firm in storing huge amount for long time
which supports manager in decision making process and provides various other benefits. Further,
this enhances the effectiveness of promotional activities of firm and increase the number of its
profits. Victorinox, the biggest manufacturer of pocket knives is the world firm based in
Switzerland is taken under present report for study. Company also deals in watches, apparel and
travel gear. Enterprise wants to expand its business operations online for which various
qualitative and quantitative research methods are applied in this study. Objectives and aims of a
project with a project management plan covering various important aspects is all given under this
report.
P1. Objectives and aim of project
In today's business environment, needs and wants of customers are changing at a fast
speed. For achieving success and growth, it is important for organisation to fulfil the special
requirements of its customers as these are profit generators of firm and these are the one which
ensure long term survival of company. To achieve this, use updated technology in business
operations is very essential (Ross, 2016). Digital technologies has completely changed the old
business activities. This not only enhances effectiveness of business decisions but at the same
time, saves a lot of time and cost of companies. This helps the firm in collecting a plenty of
information related with attitudes, needs of customers and what is going in business
environment. All this help firm in taking better decision which support in getting the customer
satisfaction. In addition to this, this provides an opportunity to business to serve more customers.
Cloud technology helps enterprises in storing a huge amount of data at one place and also
facilitates to share the same from one place to another with just few seconds. One of the main
features of concept of digital technology is that it provides number of communication channels to
firm which enhance effectiveness of promotional activities and attract a large number of
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individuals towards company's offerings. With the help of these channels, Victorinox can convey
the value and benefits of its products to its customers. Use of new and effective technology
requires a large amount of fund and so, it is necessary that firm should have required amount of
funds so that it can offer better products to its customers (Peppard and Ward, 2016). Various
platforms such as Facebook, Twitter and YouTube can be accessed by firm with the help of
technology. Today, number of individuals use these platforms to communicate with each other.
so with this, Victorinox can attract a number of customers towards its offerings. Further,
technology enhances the effectiveness of production process by removing unnecessary obstacles.
It makes the enterprise able to maintain quality of its products which results in customer
satisfaction. Overall concept of technology affects the business operations and enterprise in a
positive manner.
Aims: Impact of digital technology on small businesses supporting growth and innovation.
Objectives
 To determine the impact of digital technology on execution of business operations.
 To ascertain the requirement of business transformation. To examine the effectiveness of using digital technology on activities of enterprise.
Research questions:
 What is the impact of digital technology on execution of business operations?
 What is the requirement of business transformation?
 What is the effectiveness of using digital technology?
P2. Project management plan with important aspects
To expand its business operations of firm and gain maximum benefits of technology, it is
necessary for Victorinox to formulate a project plan including its final goals and results. One of
the main benefits of project management plan is that it guides manager in examining that
whether all activities are in right path or not. Along with this, helps in utilise all business
resources. Formulation of effective project management plan is important for achieving set goals
in minimum time period (Nelson and Staggers, 2016). Lack of planning increases delay in
completing the business activities and at the same time, in increasing cost of enterprise. All this
provides various long term benefits to the firm. Further, this helps the manager in managing
resources, cost, time, resource, time, scope, communication and quality of activities. This also
contributes in the growth and development of business. As Victorinox wants to expand its
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business activities online or with the help of advanced technology so, a project management plan
is necessary to achieve this in an effective manner. Considers following elements are very
necessary for firm: Scope of project: Today, needs and requirements of customers are changed at a fast
speed. All this increases development opportunities for companies. This helps the firm in
carrying out production of new products for better satisfying needs of its customers. With
effective use of technology, Victorinox can carry out its production process in an
appropriate manner. Risk management: Risk is an element which involve in every project related with
business. Different types of risks are included in a project. For achieving better results
and set objectives, it is very important for the firm to identify and examine every type of
risk (Nambisan and et. al., 2017). With this, negative impact on execution of business
operations can be minimised. In context to Victorinox, risk factor is high as this firm is
not much popular in the category of watches. So to expand business activities related
with its watches firm requires to identify and examine risk in appropriate manner. Quality control: This is known as one of the core elements of project management plan.
It comes under the responsibility of manager to ensure effective execution of all activities
related with project to maintain the quality of final products. Victorinox already offers
quality watches to its customers and so, it is very important for firm to maintain the same
for gain maximum benefits from its expansion. With this, firm can generate high amount
of profits. Cost: Large business projects require huge amount of funds to carry all operations in an
effective way. It is essential that Victorinox should have required amount of funds to
expand its operations. Time: It is essential that all activities of project should be completed on time. Timely
completion not only helps the firm in attaining its set objectives but at the same time,
saves a huge amount of cost. Right methods and techniques must be used by the manager
to ensure timely completion of business projects.
 Communication: This is the only element which help manager in make all the
employees aware about their roles and responsibilities (Nambisan and et. al., 2017). This
helps the firm in getting maximum benefits of project. It is necessary that proper and
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effective channel of communication should be used by Victorinox at workplace for
achieving effective implementation of activities of project. Further, this reduces the
confusion among workers.
P3 Work breakdown structure and Gantt chart
Carry out research in an effective way help firm in collect huge amount of relevant data
related with attitude, requirements, preferences and behaviour of customers. All this help
manager in take right decision related with business operations. For this, it is very important for
researcher to formulate a action plan (Zou, Kiviniemi and Jones, 2017). This guide investigator,
ensure completion of all research activities and at the same time save time and cost of company.
Major steps included in a research are as follows:
 Identify research objectives
 Literature review
 Identify the main issues of research
 Define scope of project
 Slection of sample size
 Formulate a research plan
 Analysis of data
Every research include all these steps. This research is based on transformation of business
operations with help of digital technology. For collect information, it is essential for firm to first
select a sample from whole population (Yeoh and Popovič, 2016). For this research, 20 is the
sample size which is selected by researcher with help of random sampling technique. With
effective implementation of all these steps, Victorinox can get maximum benefits of its
expansion. Concept of digitalisation is not an easy one as this require huge amount of funds.
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All activities included in research should be effectively execute by Victorinox as with
this firm can achieve its set goals and objectives.
TASK 2
P4 Conduct research with application of quantitative and qualitative research methods
Conduct research in an effective manner is very important as this help investigator in
draw valid conclusions. For this, it is very important that right research method should be use by
investigator (vom Brocke, Zelt and Schmiedel, 2016). With help of right research method, a
research can be converted into an anlytical study which make the process of data collection easy.
Victorinox use both primary and secondary method of data collection. Major methods of
research are as follows:
 Qualitative
 Quantitative Analytical
Primary data: Survey, questionnaire and interviews are carry out by researcher under this
method for collect data related with the topic of research. Major advantage of this is that it help
in draw more valid conclusion as compare to secondary method. A questionnaire is design by
Victorinox for collect fresh data.
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Questionnaire
Name:
Gender:
Age:
Occupation:
Contact no.:
Email id:
Q1) Does digitalisation provide support to business enterprise at time of its expansion?
 Yes
 No
Q2) Does digitalisation will be beneficial for Victorinox in long run?
 Yes
 No
Q3) Does digitalisation affect business activities in positive way?
 Yes
 No
Q4) As per conditions of business environment, is it necessary for Victorinox to go with
concept of digitalisation?
 Yes
 No
Q5) Does digitalisation is important for Victorinox for transform its business activities?
 Yes
 No
Q6) Does digitalisation offer any kind of benefit to organisation?
 Yes
 No
Q7) Digitalisation impact business operations in which way?
 Positive
 Negative
 Can't say
Q8) Is it essential for Victorinox to bind all business operations for reduce red tapism?
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 Yes
 No
Q9) Which mode of marketing is more beneficial and should be use by Victorinox for execute
promotion of products?
 Traditional mode of marketing
 Modern mode of marketing
Q10) Any recommendation for Victorinox for enhance effectiveness of business activities
related with concept of digitalisation.
Secondary methods: various methods are there which can be use by firms to collect
secondary data (Schwab, 2017). Major methods which come under this are books, newspapers,
articles, journals and newspapers.
Case study: Main focus of Victorinox is to undertake production of featured an
innovative watches to attract large number of people. For this company do various efforts overall
aim of firm is to capture a larger market share to generate more number of profits as compare to
its rivals. By make its offering more attractive or by add more features in its products firm can
capture a large market share and at the same time can generate more number of profits.
TASK 3
P5 carry out research and collect data with help of right methods and techniques
A researcher can not draw valid conclusion in lack of required data and information. So
collect huge amount of relevant information is very important and is known as one of the most
essential part of every research. Further collected data require to be interpret as this help in take
right decision and enhance effectiveness of company's operations. Victorinox also require to
interpret collected data for take right decision.
Theme 1: Digitalisation support business expansion
Q1) Does digitalisation provide support to
business enterprise at time of its expansion?
Frequency
Yes 15
No 5
7

Yes No
0
2
4
6
8
10
12
14
16
Interpretation: From the above given graph, it can be summarised that that 15 out of 20
respondents said that concept of digitalisation support business enterprise at time of expansion.
This provide various platforms for communication which remove confusion from mind of
employees and ensure completion of business activities in time. Further provide various
platforms to firms to promote its products and services with more public. In addition to this,
digitalisation help in transfer huge amount of information form one place to another which
support manager in take right decisions and all this ensure effective expansion of business
operations. Rest 5 respondents said that use of digital technology only give rise to cost and does
not support in expansion of business activities.
Theme 2: Digitalisation will be beneficial in long run
Q2) Does digitalisation will be beneficial for
Victorinox in long run?
Frequency
Yes 13
No 7
8

Yes No
0
2
4
6
8
10
12
14
Interpretation: From the given picture, it can be concluded that more than 50%
respondents give views in the favour that concept of digitalisation will be beneficial for
Victorinox in long run. With help of this, firm can make large number of customers aware about
its products and services and can generate more number of profits. Digitalisation ensure effective
completion of business activities in time and also save business cost. Further, this remove
obstacles from production process which enhance effectiveness of production process. Along
with this number of benefits are there with digitalisation offer to its customers. Some
respondents said that concept of digitalisation will not be beneficial for Victorinox in long run.
Theme 3: Digitalisation affect business in positive way
Q3) Does digitalisation affect business
activities in positive way?
Frequency
Yes 16
No 4
9

Yes No
0
2
4
6
8
10
12
14
16
18
Interpretation: From the given picture, it can be summarised that 16 out of 20
respondents said that digitalisation affect the business operations in positive way. This provide
an opportunity to firm to serve more number of customers which help in generate more number
of profits. Further, this help firm in take decisions as per the attitudes and needs of customers and
help in make products as per requirements. Rest 4 said that digitalisation is a complex concept
and give rise to business cost and that's why it does not affect business operations in positive
way.
Theme 4: Victorinox should go with the concept of digitalisation
Q4) As per conditions of business
environment, is it necessary for Victorinox to
go with concept of digitalisation?
Frequency
Yes 18
No 2
10