Business Project: Digital Technology Impact on Victorinox Operations

This project report examines the impact of digital technology on Victorinox, a Swiss-based manufacturer. The project aims to determine how digital technology influences business operations, assess the need for business transformation, and evaluate the effectiveness of digital technology im...Read More

Managing successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
P1. Objectives and aim of project...........................................................................................1
P2. Project management plan with important aspects............................................................2
P3 Work breakdown structure and Gantt chart......................................................................4
TASK 2............................................................................................................................................5
P4 Conduct research with application of quantitative and qualitative research methods......5
TASK 3............................................................................................................................................7
P5 carry out research and collect data with help of right methods and techniques................7
P6 Recommendations to draw valid conclusion...................................................................16
TASK 4..........................................................................................................................................17
P7 Reflection on value of undertaking research for meet set objectives..............................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19

INTRODUCTION
Introduction of new technology in business environment has totally changed the business
operations of organisations. Timely and effective use of these technologies help enterprises to
gain competitive advantage and at the same time, ensure timely completion of all commercial
activities. Use of effective technology helps the business entity to expand its operations in new
areas and provide an opportunity to firm to serve more number of customers (Turban and et. al.,
2017). One of the main features of this is that it helps firm in storing huge amount for long time
which supports manager in decision making process and provides various other benefits. Further,
this enhances the effectiveness of promotional activities of firm and increase the number of its
profits. Victorinox, the biggest manufacturer of pocket knives is the world firm based in
Switzerland is taken under present report for study. Company also deals in watches, apparel and
travel gear. Enterprise wants to expand its business operations online for which various
qualitative and quantitative research methods are applied in this study. Objectives and aims of a
project with a project management plan covering various important aspects is all given under this
report.
P1. Objectives and aim of project
In today's business environment, needs and wants of customers are changing at a fast
speed. For achieving success and growth, it is important for organisation to fulfil the special
requirements of its customers as these are profit generators of firm and these are the one which
ensure long term survival of company. To achieve this, use updated technology in business
operations is very essential (Ross, 2016). Digital technologies has completely changed the old
business activities. This not only enhances effectiveness of business decisions but at the same
time, saves a lot of time and cost of companies. This helps the firm in collecting a plenty of
information related with attitudes, needs of customers and what is going in business
environment. All this help firm in taking better decision which support in getting the customer
satisfaction. In addition to this, this provides an opportunity to business to serve more customers.
Cloud technology helps enterprises in storing a huge amount of data at one place and also
facilitates to share the same from one place to another with just few seconds. One of the main
features of concept of digital technology is that it provides number of communication channels to
firm which enhance effectiveness of promotional activities and attract a large number of
1

individuals towards company's offerings. With the help of these channels, Victorinox can convey
the value and benefits of its products to its customers. Use of new and effective technology
requires a large amount of fund and so, it is necessary that firm should have required amount of
funds so that it can offer better products to its customers (Peppard and Ward, 2016). Various
platforms such as Facebook, Twitter and YouTube can be accessed by firm with the help of
technology. Today, number of individuals use these platforms to communicate with each other.
so with this, Victorinox can attract a number of customers towards its offerings. Further,
technology enhances the effectiveness of production process by removing unnecessary obstacles.
It makes the enterprise able to maintain quality of its products which results in customer
satisfaction. Overall concept of technology affects the business operations and enterprise in a
positive manner.
Aims: Impact of digital technology on small businesses supporting growth and innovation.
Objectives
 To determine the impact of digital technology on execution of business operations.
 To ascertain the requirement of business transformation. To examine the effectiveness of using digital technology on activities of enterprise.
Research questions:
 What is the impact of digital technology on execution of business operations?
 What is the requirement of business transformation?
 What is the effectiveness of using digital technology?
P2. Project management plan with important aspects
To expand its business operations of firm and gain maximum benefits of technology, it is
necessary for Victorinox to formulate a project plan including its final goals and results. One of
the main benefits of project management plan is that it guides manager in examining that
whether all activities are in right path or not. Along with this, helps in utilise all business
resources. Formulation of effective project management plan is important for achieving set goals
in minimum time period (Nelson and Staggers, 2016). Lack of planning increases delay in
completing the business activities and at the same time, in increasing cost of enterprise. All this
provides various long term benefits to the firm. Further, this helps the manager in managing
resources, cost, time, resource, time, scope, communication and quality of activities. This also
contributes in the growth and development of business. As Victorinox wants to expand its
2

business activities online or with the help of advanced technology so, a project management plan
is necessary to achieve this in an effective manner. Considers following elements are very
necessary for firm: Scope of project: Today, needs and requirements of customers are changed at a fast
speed. All this increases development opportunities for companies. This helps the firm in
carrying out production of new products for better satisfying needs of its customers. With
effective use of technology, Victorinox can carry out its production process in an
appropriate manner. Risk management: Risk is an element which involve in every project related with
business. Different types of risks are included in a project. For achieving better results
and set objectives, it is very important for the firm to identify and examine every type of
risk (Nambisan and et. al., 2017). With this, negative impact on execution of business
operations can be minimised. In context to Victorinox, risk factor is high as this firm is
not much popular in the category of watches. So to expand business activities related
with its watches firm requires to identify and examine risk in appropriate manner. Quality control: This is known as one of the core elements of project management plan.
It comes under the responsibility of manager to ensure effective execution of all activities
related with project to maintain the quality of final products. Victorinox already offers
quality watches to its customers and so, it is very important for firm to maintain the same
for gain maximum benefits from its expansion. With this, firm can generate high amount
of profits. Cost: Large business projects require huge amount of funds to carry all operations in an
effective way. It is essential that Victorinox should have required amount of funds to
expand its operations. Time: It is essential that all activities of project should be completed on time. Timely
completion not only helps the firm in attaining its set objectives but at the same time,
saves a huge amount of cost. Right methods and techniques must be used by the manager
to ensure timely completion of business projects.
 Communication: This is the only element which help manager in make all the
employees aware about their roles and responsibilities (Nambisan and et. al., 2017). This
helps the firm in getting maximum benefits of project. It is necessary that proper and
3

effective channel of communication should be used by Victorinox at workplace for
achieving effective implementation of activities of project. Further, this reduces the
confusion among workers.
P3 Work breakdown structure and Gantt chart
Carry out research in an effective way help firm in collect huge amount of relevant data
related with attitude, requirements, preferences and behaviour of customers. All this help
manager in take right decision related with business operations. For this, it is very important for
researcher to formulate a action plan (Zou, Kiviniemi and Jones, 2017). This guide investigator,
ensure completion of all research activities and at the same time save time and cost of company.
Major steps included in a research are as follows:
 Identify research objectives
 Literature review
 Identify the main issues of research
 Define scope of project
 Slection of sample size
 Formulate a research plan
 Analysis of data
Every research include all these steps. This research is based on transformation of business
operations with help of digital technology. For collect information, it is essential for firm to first
select a sample from whole population (Yeoh and Popovič, 2016). For this research, 20 is the
sample size which is selected by researcher with help of random sampling technique. With
effective implementation of all these steps, Victorinox can get maximum benefits of its
expansion. Concept of digitalisation is not an easy one as this require huge amount of funds.
4

All activities included in research should be effectively execute by Victorinox as with
this firm can achieve its set goals and objectives.
TASK 2
P4 Conduct research with application of quantitative and qualitative research methods
Conduct research in an effective manner is very important as this help investigator in
draw valid conclusions. For this, it is very important that right research method should be use by
investigator (vom Brocke, Zelt and Schmiedel, 2016). With help of right research method, a
research can be converted into an anlytical study which make the process of data collection easy.
Victorinox use both primary and secondary method of data collection. Major methods of
research are as follows:
 Qualitative
 Quantitative Analytical
Primary data: Survey, questionnaire and interviews are carry out by researcher under this
method for collect data related with the topic of research. Major advantage of this is that it help
in draw more valid conclusion as compare to secondary method. A questionnaire is design by
Victorinox for collect fresh data.
5

Questionnaire
Name:
Gender:
Age:
Occupation:
Contact no.:
Email id:
Q1) Does digitalisation provide support to business enterprise at time of its expansion?
 Yes
 No
Q2) Does digitalisation will be beneficial for Victorinox in long run?
 Yes
 No
Q3) Does digitalisation affect business activities in positive way?
 Yes
 No
Q4) As per conditions of business environment, is it necessary for Victorinox to go with
concept of digitalisation?
 Yes
 No
Q5) Does digitalisation is important for Victorinox for transform its business activities?
 Yes
 No
Q6) Does digitalisation offer any kind of benefit to organisation?
 Yes
 No
Q7) Digitalisation impact business operations in which way?
 Positive
 Negative
 Can't say
Q8) Is it essential for Victorinox to bind all business operations for reduce red tapism?
6

 Yes
 No
Q9) Which mode of marketing is more beneficial and should be use by Victorinox for execute
promotion of products?
 Traditional mode of marketing
 Modern mode of marketing
Q10) Any recommendation for Victorinox for enhance effectiveness of business activities
related with concept of digitalisation.
Secondary methods: various methods are there which can be use by firms to collect
secondary data (Schwab, 2017). Major methods which come under this are books, newspapers,
articles, journals and newspapers.
Case study: Main focus of Victorinox is to undertake production of featured an
innovative watches to attract large number of people. For this company do various efforts overall
aim of firm is to capture a larger market share to generate more number of profits as compare to
its rivals. By make its offering more attractive or by add more features in its products firm can
capture a large market share and at the same time can generate more number of profits.
TASK 3
P5 carry out research and collect data with help of right methods and techniques
A researcher can not draw valid conclusion in lack of required data and information. So
collect huge amount of relevant information is very important and is known as one of the most
essential part of every research. Further collected data require to be interpret as this help in take
right decision and enhance effectiveness of company's operations. Victorinox also require to
interpret collected data for take right decision.
Theme 1: Digitalisation support business expansion
Q1) Does digitalisation provide support to
business enterprise at time of its expansion?
Frequency
Yes 15
No 5
7

Yes No
0
2
4
6
8
10
12
14
16
Interpretation: From the above given graph, it can be summarised that that 15 out of 20
respondents said that concept of digitalisation support business enterprise at time of expansion.
This provide various platforms for communication which remove confusion from mind of
employees and ensure completion of business activities in time. Further provide various
platforms to firms to promote its products and services with more public. In addition to this,
digitalisation help in transfer huge amount of information form one place to another which
support manager in take right decisions and all this ensure effective expansion of business
operations. Rest 5 respondents said that use of digital technology only give rise to cost and does
not support in expansion of business activities.
Theme 2: Digitalisation will be beneficial in long run
Q2) Does digitalisation will be beneficial for
Victorinox in long run?
Frequency
Yes 13
No 7
8

Yes No
0
2
4
6
8
10
12
14
Interpretation: From the given picture, it can be concluded that more than 50%
respondents give views in the favour that concept of digitalisation will be beneficial for
Victorinox in long run. With help of this, firm can make large number of customers aware about
its products and services and can generate more number of profits. Digitalisation ensure effective
completion of business activities in time and also save business cost. Further, this remove
obstacles from production process which enhance effectiveness of production process. Along
with this number of benefits are there with digitalisation offer to its customers. Some
respondents said that concept of digitalisation will not be beneficial for Victorinox in long run.
Theme 3: Digitalisation affect business in positive way
Q3) Does digitalisation affect business
activities in positive way?
Frequency
Yes 16
No 4
9

Yes No
0
2
4
6
8
10
12
14
16
18
Interpretation: From the given picture, it can be summarised that 16 out of 20
respondents said that digitalisation affect the business operations in positive way. This provide
an opportunity to firm to serve more number of customers which help in generate more number
of profits. Further, this help firm in take decisions as per the attitudes and needs of customers and
help in make products as per requirements. Rest 4 said that digitalisation is a complex concept
and give rise to business cost and that's why it does not affect business operations in positive
way.
Theme 4: Victorinox should go with the concept of digitalisation
Q4) As per conditions of business
environment, is it necessary for Victorinox to
go with concept of digitalisation?
Frequency
Yes 18
No 2
10

Yes No
0
2
4
6
8
10
12
14
16
18
20
Interpretation: From the above graph, it can be summarised that 80% respondents give
their views in the favour that as per conditions exist in current business environment, it is very
essential for Victorinox to implement the concept of digitalisation. This help firm in store huge
amount of data in one place and at the same time help in transfer it from one place to another
with security. Without this, enterprise can not offer products to its customers as per their
requirements so it is very important for Victorinox to go with the concept of digitalisation. Rest
20% said that it is not necessary for Victorinox to implement the concept of digitalisation as
without this also firm can achieve its set goals and objectives.
Theme 5: Digitalisation is essential for business transformation
Q5) Does digitalisation is important for
Victorinox for transform its business activities?
Frequency
Yes 14
No 6
11

Yes No
0
2
4
6
8
10
12
14
16
Interpretation: From the given graph, it can be summarised that 14 out of 20 respondents
give their views in the favour that digitalisation is very essential for Victorinox to transform its
business activities. With help of effective tools and technologies firm can offer featured products
to its customers and can retain them for long time period. With help of digitalisation firm can
ensure effective transformation of business operations and at the same time can capture a larger
market share. Rest 6 respondents said that without digitalisation also Victorinox can transform
its business activities.
Theme 6: Digitalisation offer benefit to organisation
Q6) Does digitalisation offer any kind of
benefit to organisation?
Frequency
Yes 13
No 7
12

Yes No
0
2
4
6
8
10
12
14
Interpretation: From the give graph, it can be concluded that 13 out of 20 respondents
said that digitalisation offer benefits of enterprise. First of all, it provide various platforms to
firm to communicate with its customers to make them inform about its value and products. All
this attract large number of individuals and attract large number of customers towards company's
product. This remove obstacles from production process and make the enterprise able to offer
quality products to its customers. All this help firm in better satisfy the needs of its customers
and also increase the number of its profits. Rest 7 respondents said that digitalisation does not
offer any kind of benefit to organisation.
Theme 7: Impact of digitalisation on business activities
Q7) Digitalisation impact business operations
in which way?
Frequency
Positive 12
Negative 5
Can't say 3
13

Positive Negative Can't say
0
2
4
6
8
10
12
14
Interpretation: From the above picture, it can be summarised that 12 out of 20
respondents give their views in the favour that digitalisation affect business activities in positive
way. As per these respondents, digitalisation help business enterprise in store huge amount of
relevant information which help manger in take right decision about business. 5 respondents said
that digitalisation affect business activities in negative way. They said that use of technology in
business activities is very complex and is not easy for every business firm to work with it.
Theme 8: Bind all business operations for reduce red tapism
Q8) Is it essential for Victorinox to bind all
business operations for reduce red tapism?
Frequency
Yes 16
No 4
14

Yes No
0
2
4
6
8
10
12
14
16
18
Interpretation:From the above given graph, it can be concluded that 16 out of 20
respondents give their views in the favour that Victorinox should bind all its business activities
for reduce red tapism. Rest 4 said that it is not necessary for Victorinox to bind all business
activities to reduce red tapism. This can be achieve by firm with help of effective tools and
techniques.
Theme 9: Mode of marketing
Q9) Which mode of marketing is more
beneficial and should be use by Victorinox for
execute promotion of products?
Frequency
Traditional mode of marketing 7
Modern mode of marketing 13
15

Traditional mode of marketing Modern mode of marketing
0
2
4
6
8
10
12
14
Interpretation: From the given graph, it can be summarised that 13 out of 20 respondents
said that modern mode of marketing should be use by Victorinox for its promotional activities.
Modern tools are more effective and provide better results to firm. This provide an opportunity to
firm to make large number of customers aware about its products and serve them. Rest 7 said
that traditional mode of marketing should be use by firm for carry out its promotional activities.
P6 Recommendations to draw valid conclusion
Victorinox is already a popular and successful brand so firm do not require to offer so
many changes in its business process for achieve end result and objectives. But for expand its
business operations with help of digitalisation it is very essential for form to use all methods and
techniques in adequate manner. It is very important that all business resources should be utilise at
an optimum level as this increase efficiency of production process and help firm in offer quality
products to its at affordable prices. Current production process of Victorinox is very effective so
firm do not require to introduce so many changes in it. But for achieve set goals and to get
maximum benefits of expansion firm require to pay attentions towards its productions activities.
It is very essential that proper and effective channels of communications should be use at
workplace to make the workers inform about their roles and responsibilities. Further effective
communication remove ground of conflicts. Effective methods and technology such as cloud
technology should be use by firm with this firm can achieve expand its business activities in
effective way. Low chances of hacking are involve in this. Overall for transform business
operations it is very essential that concept of digitalisation should be use by companies in an
16

effective manner. This help firm in get maximum benefit of its expansion and at the same time
provide various other benefits.
TASK 4
P7 Reflection on value of undertaking research for meet set objectives
Every researcher face number of issues and obstacles while carry out research. For collect
relevant information it is very important to overcome with those issues. With this, researcher can
execute research activities in an effective manner and achieve final aims and objectives of
research. For this, researcher formulate a written plan which consist all activities step by step.
This ensure effective implementation of all operations. It is very essential that a researcher
should have all the resources required to carry out research. I also faced various issues during
carry out research from which money and time was the major problem I faced. Very little time
was allocated to me to carry out research and due to less time I select the sample size of only 20
respondents. Further, funds which was allocated to me was not sufficient and due to this, I face
so many problems in carry out research. All these are the major issues which I faced during
research. But I do so many efforts for manage my work in proper and adequate way. I used
various resources to collect huge amount of information. Overall I tried my best to utilise all
funds and resources in an efficient way so that valid conclusions can be drawn.
CONCLUSION
From the above given information, it can be concluded that with effective use and help of
digital technology Victorinox can expand its business operations. For draw valid conclusions it
is very necessary for investigator to collect huge amount of relevant information related with the
topic of research.
17

REFERENCES
Books and Journals
Alreemy, Z. and et. al., 2016. Critical success factors (CSFs) for information technology
governance (ITG). International Journal of Information Management. 36(6). pp.907-
916.
Conforto, E. C. and Amaral, D. C., 2016. Agile project management and stage-gate model—A
hybrid framework for technology-based companies. Journal of Engineering and
Technology Management. 40. pp.1-14.
Kasemsap, K., 2016. The roles of information technology and knowledge management in project
management metrics. Project Management: Concepts, Methodologies, Tools, and
Applications: Concepts, Methodologies, Tools, and Applications. p.229.
Langer, A. M., 2017. Information Technology and Organizational Learning: Managing
Behavioral Change in the Digital Age. CRC Press.
Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson Education
India.
Liebowitz, J. and Frank, M. eds., 2016. Knowledge management and e-learning. CRC press.
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
Nambisan, S. and et. al., 2017. Digital innovation management: Reinventing innovation
management research in a digital world. Mis Quarterly. 41(1).
Navimipour, N. J. and Soltani, Z., 2016. The impact of cost, technology acceptance and
employees' satisfaction on the effectiveness of the electronic customer relationship
management systems. Computers in Human Behavior. 55. pp.1052-1066.
Nelson, R. and Staggers, N., 2016. Health Informatics-E-Book: An Interprofessional Approach.
Elsevier Health Sciences.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Ross, D. F., 2016. Introduction to e-supply chain management: engaging technology to build
market-winning business partnerships. CRC Press.
Schwab, K., 2017. The fourth industrial revolution. Crown Business.
Turban, E. and et. al., 2017. Electronic Commerce 2018: A Managerial and Social Networks
Perspective. Springer.
vom Brocke, J., Zelt, S. and Schmiedel, T., 2016. On the role of context in business process
management. International Journal of Information Management. 36(3). pp.486-495.
Yeoh, W. and Popovič, A., 2016. Extending the understanding of critical success factors for
implementing business intelligence systems. Journal of the Association for Information
Science and Technology. 67(1). pp.134-147.
Zou, Y., Kiviniemi, A. and Jones, S. W., 2017. A review of risk management through BIM and
BIM-related technologies. Safety science. 97. pp.88-98.
Online
Introducing Research Methods. 2017. [Online]. Available through
:<https://www.skillsyouneed.com/learn/research-methods.html>.

APPENDIX
Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen
organisation: Rolex SA
Name of the learner: Name of the Supervisor:
Project Title: Managing successful
business
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within
deadlines set?
Did you need to make any changes
to your project management
plan?
Comments
The project regarding impact
of digital technology on the
growth of business activities.
Yes
Yes, all the requirement which
are asked in questions are
effectively approached and
completed
No, there is not any need to
make changes in the project
management plan. That can be
changes if there is any
changes in legislations.
Any risks and / or issues identified?
1. Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
Collection of data from
employees is difficult as they
are are not easily giving
information regarding
different operations.
19

2. Did you identify any
additional risks/issues that
have an impact on the project
management plan?
The additional risk associated
with project management plan
is in the preparation of budget
regarding different operations.
Problems encountered
1. What barriers did you face?
2. How did you overcome them?
The main problem which is
faced during the research is
trust problems and application
of ethical issues.
To remove such kind of
problems there is need to
build the confidence among
employees
New Ideas and change of project
direction
Use of digital technology in
conduct the business activities
provides the chance to expand
their business operation online
also. This helps to increase
their sales and profitability.
What Have I learnt about myself
this week?
1. How did I feel when I had to
deal with tasks/problems?
2. Did I find it useful to
complete the tasks?
3. How well have I performed?
What did I contribute?
4. What can I improve on next
week?
5. How might this learning
apply in the future?
This helps in building new
skills and provides the
knowledge regarding removal
problems
Yes
This project is successfully
completed by me within the
stipulated deadlines with the
help of their superiors. This
project provides me new skills
which helps in development of
my personality.
I need to improve my
communication ability.
20

In future such learning helps
me in interpretation of
important information
regarding different aspects
which improves my decision
making.
Tasks planned for next week
1. Which tasks are priority?
2. Have you set aside sufficient
time for completion?
There are many tasks which
are on my priority this week
are collection of reliable data,
determination of objectives
etc.
Yes, I have sufficient time to
complete my research about
use of digital technology in
growth activities.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
Through this project the main aim is to use of digital technology to
expand the business activities online also. This helps to provide their
services worldwide and increase their profitability.
2. Did the project succeed in its objectives/ how do you know?
Specifically, please outline any evaluation and assessment undertaken.
21

The main objective of company is to satisfies the customers in
market by improving their image. This can be achieved by them by
increasing their CSR activities.
3. What things do you think worked well and why? Evaluate all
aspects of the project (e.g initial inception, project activities and
project outcomes) from a range of perspectives.
During the research about the project about use of digital
technology also helps in determination of important aspects which
saves the time regarding collection of such information. This saves the
time in completion of their project.
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution during
the project process?
Yes, many difficulties are faced during collection of information from
the employees and market. There is also difficult to find out the
solutions regarding that.
5. What did you learn from undertaking the project?
From this project they have to know about the use of digital
technology and how it helps in achievement of organisational
objectives.
6. How would you rate your performance as a management consultant
leading the project?
I rate my performance 8 out of 10.
7. What strengths and weakness of your performance did you identify?
My main strength is communication skill which helps in
understanding the different matters easily. My weaknesses don't have
leadership skills to motivate them provide accurate information.
8. How will this inform and support your continuous professional
development?
This helps in increase their corporate level and perform their
functions without any problems. Digital technology helps in increase
the business activities and achieve the desired results.
22