Career Research Report: Trends in Travel and Tourism Industry

This career research report provides a comprehensive analysis of the travel and tourism industry, focusing on current trends and their impact on career opportunities for business graduates. The report explores the influence of technology, including artificial intelligence, online booking systems, virtual reality, and social media, on the industry's evolution. It also examines the effects of globalization on these trends and the skills, knowledge, and experience required for graduates seeking careers in this field. The research includes primary data collected through interviews with industry managers and secondary data from books, journals, and online sources. The report evaluates the travel agent job role, highlighting its appeal and future prospects, and offers insights into how business graduates can leverage industry changes to make informed career decisions. The report concludes with a summary of the key findings and the importance of continuous learning and adaptation in this dynamic industry.

CAREER RESEARCH
REPORT

Table of Contents
1. INTRODUCTION.......................................................................................................................1
2. ANALYSIS AND APPLICATION ............................................................................................1
2.1 General trends that have impact on travel and tourism industry ....................................1
2.2 Skills , knowledge and experience required ....................................................................5
3 Evaluation ....................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Appendices.......................................................................................................................................8

1. INTRODUCTION
This report will provide understanding to the graduate about the travel industry and the
various trends taking place in this industry. This report aims at providing knowledge and in
formation to the graduates for choosing their career through use of primary and secondary
research. In this report, it will include the current technological changes happening in the
industry. Moreover, it will include impact of globalization on the trends taking place in this
industry. Also, It will consider the skills, knowledge and experience required by the graduates
for choosing the career in this industry. It will provide evaluation of the job role of travel agent.
2. ANALYSIS AND APPLICATION
This section of the re[port will provide understanding of the changes happening in the
industry and the skills and knowledge and experience required for entering in this industry for
the future career by business graduates.
2.1 General trends that have impact on travel and tourism industry
Travel and tourism industry is the most popular industry as people rare taking interest in
this industry for experiencing the leisure and have enjoyment through this industry by traveling
to other places through the travel packages provided by the travel agent in this industry. The
primary and secondary information for collected to identity the trends in this industry. The
primary data was collected through the emails and interviews with the managers of different
disorganization involved inn travel and tourism in industry. The interview was taken of 20
managers from different employees and they were asked question regarding the trends affecting
the travel and tourism industry. the following question were asked :
1. Do you think the travel and tourism industry is changing due to technology
 yes
 no
2. From the following which is the trend taking place in this industry
 artificial intelligence
 social media
 virtual reality
 all of the above
3. Do you agree globalization have its impact on trend taking place in this industry
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 strongly agree
 agree
 strongly disagree
 disagree
Theme 1 : The travel and tourism industry is changing due to technology
particulars respondents(20)
yes 15
no 5
From the above analysis it can be interpreted that the travel and tourism industry is
changing due to technology as around 15nmanagers said yes to this. So, it is found that this
industry is changing significantly.
Theme 2: the trend taking place in this industry
particulars respondents(20)
artificial intelligence 4
social media 3
virtual reality 3
all of the above 10
From the above analysis it is found out that there are various trends which are taking
place as per the views of respondents .Around 10 managers said that the trends which are
shaping in this industry consist of artificial intelligence, social media, virtual reality etc.
Theme 3: Globalization have its impact on trend taking place in this industry
particulars respondents(20)
strongly agree 10
agree 4
strongly disagree 3
disagree 3
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from the above analysis it is identified that globalization has great impact on the trends
which are happening in this industry. as per the views of 10 respondents which agreed that the
trends such as social media is greatly influenced by globalization because of various changes in
technology which have affected the travel and tourism industry.
The secondary information which is collected from the books and journal and various
internet sources that has provided with the following information.
Current technological trend : It consist of the various changes taking place in the
travel; and tourism industry due to technology. The following are the various trends that are
transforming the travel industry.
According to the views of Chai and et.al. (2017), Artificial intelligence is the current
technological trend shaping the travel and tourism industry. With the help of artificial
intelligence the travel industry is changing much as there are various things which are included
in artificial intelligence such as chat-bots or travel bots, robotics etc (Chai and et.al., 2017). With
the help of chat-bots the travel company is able to solve the problems of the customers or
travelers using the automatic system which respond automatically to the customer problems
whenever the question is raised by the customers regarding any details, flight scheduling etc.
Robotics means using the machine to perform multiple operations.
As per the views of Vellas (2016), Online bookings : Another trend changing the travel
industry is online booking which is provided by the travel industry to provide the customers with
easy and convenient booking services to improve their experience with the travel agency. By
using the online booking in the industry for the tickets the firm can provide the customers with
better experience which will assist in attracting more traveler towards the travel industry. Online
booking assist in making the booking fast and attracting more travelers towards the company.
Virtual reality : It provide the travelers with the new experience with the help of virtual
video, travelers can experience a surf adventures. This change is relatively cheap and attract
more customers towards the industry. It is a computer generated experience taking place in this
industry. In travel and tourism industry , virtual reality assist in making the show the travelers
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with the various destination in advance through the virtual reality which assist in increase the
traveler towards the destination.
Social media : The social media have changed the way the travel industry to promote
their travel packages and reach a wide range of travelers to attract t\hem towards the destination
by proving them knowledge about the various travel packages available with them with the help
of various social media sites such as Facebook, Instagram etc
Globalization impact on the trend in travel and tourism industry
In the views of Joshi and Goudar (2017), The globalisation is related to the geographical
dispersion of the products and services which means the travel and tourism industry with the
help of globalisation is able to attract customers from various places. But also the firms in
involved in the travel and tourism industry have to make changes as per the changes taking place
in the market. The travel industry due to globalisation must have knowledge about the various
needs and requirement of the travellers and type of destination and preferences.
Means of these trend to business graduate
Business graduate by understanding the changes taking place in travel and tourism
industry are able to make decision regarding their career in this field. By understanding about the
impact of globalisation on these trends the individual is able to understand the changes which are
to be faced due to changes in technology and other factors of globalisation on their future job.
2.2 Skills , knowledge and experience required
The business graduate for choosing the career in the travel and tourism industry is
required to posses the skills, knowledge and experience for achieving their targeted goals in this
industry.
5 personal skills required in travel and tourism industry
 Interpersonal skills : It means to have the quality and behavior to interact with people.
In the travel and tourism industry, the travel agent have to interact with many people and
travelers to provide them knowledge and benefits of the package and the destination.
 Communication skills : It must posses good communication skills because without good
communication skill the travel agent will not be able to interact with the customers and
solve their queries which will provide the travelers with dissatisfaction with the travel
agency.
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 Active listening : It means listening to the travelers or customer properly and take time
to understand the what they are saying to provide them better information and
understanding about the question raised by them (Koster, 2016).
 Ability to create rapport : The person for entering the travel industry must posses the
skills of creating rapport with people of different age group and different cultures.
 Time management : The person that require to enter the travel and tourism industry
must have the ability to manage the time properly which will be beneficial for using the
time in the proper way provide the customers with better experience.
2 areas of knowledge and experience
The person for choosing the career in the travel and tourism industry is required to
posses the knowledge and experience regarding the travel and tourism industry and the trends
happening in this industry which will assist in improving the future job profile in this industry.
Moreover, the graduate for entering the travel and tourism industry is require to posses the
technical knowledge which is required for selling the travel packages and attracting the traveler
through use of social media sites (TAKACS and VADUVA, 2017). Also,for choosing the career
in travel and tourism industry the business graduate is required to have experience of the industry
and the understanding of the market trends. Moreover, it must have the experience of specific
destination.
3 Evaluation
Interest in travel agent job role and its relation to potential job role
Travel agent is the most popular job role in this industry and also they provide advice on
destination and make travel arrangement for the client. This is interest job role because it does all
the major task in the scheduling the travel and other and also it is best job role for the future in
travel and tourism industry. Also, the duties of the travel agent are interesting and also it will
attract more income which is beneficial for the person. So, the experience involved kin this job
role and benefits for working as travel agent assisted in choosing this job role as it is beneficial
for improving future career (Tomasowa, 2017). This job opportunity is chosen from the other
available profession in the same industry because this is best suited with the business graduate
and also the individual will gain more knowledge and experience with the help of this job role.
This job role is most preferred than the opt her job role present within the same industry because
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travel agent job role is most experiencing and individual can improve their knowledge and
skills.
Preference of this job opportunity to other
Travel agent job opportunity is prefer to other as this is the best and knowledgeable job
opportunity for the business graduate and they will Get more knowledge and understand the
changes happening in the industry which are not understood by the jobs roles present other than
this in this industry (Vasyutin And et.al., 2018).
Future consideration
It is the new and emerging job role in travel and tourism industry as it act as mediator
between the organization and the customers and conduct all the activities relating to the travel. I
think this job role is future proofed because it will give the person with knowledge and
experience required in this industry.
CONCLUSION
From the above report it can be summarized about the travel and tourism industry and
the changes in trend such as online booking , artificial intelligence etc. Moreover, it has provided
understanding about the travel agent job role which is best job role under this industry has it
increase the knowledge and skills of the person.
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REFERENCES
Books and journals
Chai, A. and et.al., 2017. Productivity of tourism. Improving service sector productivity: the
economic imperative.p.101.
Joshi, V. B. and Goudar, R. H., 2017, May. Searching, categorizing and tour planning: A novel
approach towards e-tourism. In 2017 2nd IEEE International Conference on Recent
Trends in Electronics, Information & Communication Technology (RTEICT) (pp. 1002-
1005). IEEE.
Koster, P., 2016. Luxembourg as an aspiring platform for the aircraft engine industry (No. 13).
EIKV-Schriftenreihe zum Wissens-und Wertemanagement.
TAKACS, J. and VADUVA, S.A., 2017. A swot analysis of the global hospitality industry.
Revista Economica. 69(6).
Tomasowa, J. M., 2017. ASEAN TIGERS’TRILEMMA: A TRAVEL AND TOURISM
BATTLE IN COMPETITIVENESS AND RESPONSIVENESS. Jurnal Muara Ilmu
Ekonomi dan Bisni. 1(1).
Vasyutin, S. A. And et.al., 2018, August. Kemerovo Region's experience of implementing and
promoting cluster initiatives in tourism industry. In International conference" Economy
in the modern world"(ICEMW 2018). Atlantis Press.
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach.
Macmillan International Higher Education.
Appendices
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