Business United: Analysis of Communication Challenges and Strategies

This report provides an in-depth analysis of communication challenges faced by Business United, a private college located in London. The report begins with an executive summary and introduction, highlighting the importance of effective communication in a dynamic market environment. It then examines the general theories of organizational communication, including critical theory, information theory, post-positive theory, and groupware theory, providing context to the communication issues. The core of the report identifies and evaluates various communication barriers within Business United, such as technical, emotional, physical, noise, and cultural barriers, particularly in the context of online learning. Following this, the report proposes and analyzes strategies to overcome these barriers, including technological improvements, training sessions, and counselling sessions. Finally, the report offers recommendations and a conclusion, emphasizing the need for continuous evaluation and adaptation to maintain and improve Business United's market position. The references section includes various books and journals used in the research and analysis.

Individual report

EXECUTIVE SUMMARY
This is a summarised report of Business United that includes the challenges barriers that it
faces in the process of communication and the strategies that it makes to counter those barriers.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
Contents...........................................................................................................................................3
INTRODUCTION...........................................................................................................................1
TASK (PROJECT 2).......................................................................................................................1
Examination and analysis of the general theories that are related with the organisational
communication as a whole...........................................................................................................1
Identification and evaluation of the different barriers in the communication for the above
mentioned company that is Business United...............................................................................2
Analysis of the various strategies that can be used by the firm in order to overcome all the
barriers that are prevailing in the process of communication......................................................3
RECOMMENDATIONS.................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
It is very important as well an essential aspect to implement appropriate changes in an
organisation in order to survive and sustain in the market environment that is highly dynamic as
well as competitive in nature (Beckford, 2020). In this report there is a detailed examination of a
company named Business United which is a private college that is geographically located in
London and is operating in this industry for a much longer time period as compared to its
competitors. Since the whole world is struggling to overcome the after effects of the pandemic it
also struck the college as well since it is facing many challenges while taking online classes as
all the persons are not familiar with the changes that have been made. Apart from that the report
also covers examination, analysis, and evaluation of the general theories of communication in an
organisation and detailed study of the barriers in communication that are related with the above
mentioned company in the long run. Further the report also includes a detailed strategy that the
company can use in order to overcome all the challenges and barriers that are prevailing in the
current market scenario.
TASK (PROJECT 2)
Examination and analysis of the general theories that are related with the organisational
communication as a whole
Communication is one of the most essential aspect and thus it is very important as well as
crucial for each and every firm that is operating in the current market irrespective of the industry
in which it is working to keep the chain of communication intact so that it can help the company
in performing in a better way in the market in which it is operational. There are a number of
general theories of it but the major ones are four in number and all of them are explained in
detail below with context to the above mentioned enterprise-
Critical theory- It is a theory that says that it is the nature of each and every organisation
to have internal conflicts since all the workers that are working for the company are not from the
same region or are of the same gender so it is very common to have conflicts in the firm. Thus it
is very important that the higher management authorities and team must try to motivate the
employee’s on a regular basis so that the goals and objectives of the company can be achieved in
the stipulated time period (Bowen, 2018). Since Business United is a private college it also faces
the same problem but the higher management of it are well educated and are experienced too that

controls all the negative situations and helps in the growth and development of the company in
the long run.
Information theory- It is a theory that is related with the passing of the information
without being altered much as it is very common that the message that is conveyed by the higher
team when reaches to the lower team or when the message of superior reaches subordinate it is
changes and thus losses its core value. Business United maintains an intact chain that helps in
direct communication of all the individuals that are working in the company resulting in
minimising the errors that are caused due to the altercation of the messages.
Post-positive theory- It is a theory that says that order is the natural condition of a
company and thus it is very important as well as necessary for all the persons that are working
for the company to follow all the rules and regulations that are framed at the starting. Also it says
that occurrence of misunderstanding, conflicts, and other things like that are unacceptable and
must not occur on a frequent manner in the company. Business United tends to maintain a
friendly environment among its workers and in the enterprise too so that people can feel a
connection with the company and can perform to the best of their abilities and thus resulting in
accomplishment of the desired goals and that too within a limited time frame (Keith, Jamieson
and Bennetto, 2019).
Groupware theory- It is a theory which is related with the use of technological
advancement so that it can cater the needs and requirements of the company and thus by this the
firm can gain advantage over other rivals that are operating in the similar market conditioning.
Business United uses advanced technology for its daily use so that it can help in the optimum
utilisation of the available resources and also it can prove beneficial in reducing the cost and
subsequently increasing the profitability of the organisation.
Identification and evaluation of the different barriers in the communication for the above
mentioned company that is Business United
There are a number of different barriers in the communication for Business United and
thus all of them are explained in detail below-
Technical barriers- It is a major barrier for Business United as the connectivity is poor
due to insufficient network coverage of Wi-Fi and in addition to it the system also crashes a lot
and that too in a frequent manner that makes it difficult for students to learn in a proper way
(Lim, Chalmers and Hanlon, 2018).

Emotional barriers- Business United takes all the classes online due to the restrictions
because of the pandemic and hence it makes difficult for the students to interact with other
colleagues and they feel isolated at times which impacts their studies as well.
Physical barriers- As there are no offline classes in Business United students feel
uncomfortable sitting whole day in front of the screen and it also minimises interactions and
often results in prolonged headaches.
Noise barriers- As all the classes are only on the online platforms and if one of the
students interrupts the class then the whole class is disturbed and thus it becomes a challenging
task to focus on studies.
Cultural barriers- It is very difficult for students to study just from the online platforms
since it makes them homesick as they are not able to communicate to their fellow persons which
results in decreased performance of the individuals (Murphy, Gerber and Pruitt, 2018).
Analysis of the various strategies that can be used by the firm in order to overcome all the
barriers that are prevailing in the process of communication
There are many strategies that can be used by Business United and the most important ones
are discussed in detail below-
Technological improvement- Business United is mainly operating through online
platforms so it is very important to make necessary and relevant changes in the operations so that
it can help in fetching better results in the near future.
Training sessions- As Business United is highly dependent on the technological changes
so it becomes very essential to train its employees in an effective and efficient manner so that
they can use the technology in a much better way.
Counselling sessions- Since a lot of students are facing problems due to not meeting their
fellow colleagues and not able to concentrate on studies because of the online platform so it can
make a team of experts that can help students to overcome all the challenges that are faced by
them so that it can prove beneficial for both teachers and students in the long run (Zuschlag,
Warren and Schultz, 2018).
RECOMMENDATIONS
It can be recommended from the above that the company which is Business United is
operating on a wide scale and thus it becomes very crucial as well as critical for it to analyse and

evaluate all the challenges and barriers that are faced by it in the market so that necessary and
appropriate changes can be made that can help the firm to survive and sustain in the current
market scenario.
CONCLUSION
It can be concluded from the above that Business United is operating on a wide scale and
since a pretty long time too and thus is one of the most reputed private colleges that is operating
in London. Apart from that it can be concluded that it faces a lot barriers in the process of
communication and thus it is very important to overcome all of them by preparing appropriate
strategies and to implement it so that it can result in improved position and market value of it in
the long run.

REFERENCES
Books and journals
Beckford, J. A., 2020. Religious organization: a trend report and bibliography (Vol. 21). Walter
de Gruyter GmbH & Co KG.
Bowen, H. ed., 2018. Investment in learning: The individual and social value of American higher
education.
Keith, J. M., Jamieson, J. P. and Bennetto, L., 2019. The importance of adolescent self-report in
autism spectrum disorder: Integration of questionnaire and autonomic measures.
Journal of abnormal child psychology. 47(4). pp.741-754.
Lim, E. K., Chalmers, K. and Hanlon, D., 2018. The influence of business strategy on annual
report readability. Journal of Accounting and Public Policy. 37(1). pp.65-81.
Murphy, C. C., Gerber, D. E. and Pruitt, S. L., 2018. Prevalence of prior cancer among persons
newly diagnosed with cancer: an initial report from the surveillance, epidemiology, and
end results program. JAMA oncology. 4(6). pp.832-836.
Zuschlag, Z. D., Warren, M. W. and Schultz, S. K., 2018. Serotonin toxicity and urinary
analgesics: a case report and systematic literature review of methylene blue-induced
serotonin syndrome. Psychosomatics. 59(6). pp.539-546.