CFPBUS004 - Business Communication: COVID-19 Impact on Barriers Report

This report provides a comprehensive analysis of communication barriers faced by Business United College in London, particularly those arising from the shift to e-learning during the COVID-19 pandemic. It begins with an abstract summarizing the report's scope and content, followed by an introduction that outlines the impact of the pandemic on the college's learning system and the resulting communication challenges. The main body delves into various organizational communication theories, including social learning theory and communication accommodation theory, providing a framework for understanding the communication dynamics at play. It then identifies and examines specific communication barriers encountered by the college, such as technical, emotional, physical, noise, and cultural barriers. The report continues by analyzing strategies to overcome these barriers, including providing clear content information, improving network connections, offering feedback mechanisms, and soliciting student opinions. The report concludes by emphasizing the importance of effective communication in enhancing the learning process and proposes strategies to improve communication in the college. The report references relevant books and journals to support its findings. The report is available on Desklib, a platform offering AI-based study tools for students.

Businesses
Communication

ABSTRACT
The below report is based on analysis of communication barriers that organisation face
due to the impact of COVID-19. Communication barriers due to e-learning in the Business
United college affect the learning process of the students. Also various communication theories
are explained below. In the last various strategies that can help in the improvement of
communication and e-learning process of college.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Theories of organisational communication.................................................................................1
Barriers of communication at Business United...........................................................................2
Analysis of strategies to overcome for communication barriers.................................................3
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business communication is the process that helps in employer to share information with
employees and other members of business(Bovee, 2020). Effective communication assist
employees of company towards the management of interest in company's goals and objectives.
This report is based on Business United College, located in London. Due to the impact of
COVID-19, there is huge change in current learning system of the college, virtual way of
learning affect the learning process of students because of various communication barriers. This
report include information about theories of organisational communication, also barriers of
communication in the business united college. In the last various strategies that company can use
to over come from those barriers.
MAIN BODY
Theories of organisational communication.
Social theory learning:
This theory of communication was develop in 1970s by Albert Bandura, this theory
explains person's behaviour influence from the environment and culture. This framework helps
in the study of human behaviour and their communication within their family. Below are various
concepts of social theory of learning that helps in effective understanding of communication.
Core concepts:
The human behaviour can affect from three variables, such as environment, the thoughts of
person, and feeling of person. The interaction behaviours of person can impact the
communication with other persons.
 Modelling: In this people can learn by the observing other people and their behaviours
(Dwyer, and Hopwood, 2019).
 Learning without performance: In this learning can occur by without any change in
behaviour.
 Attention: Learning of people is depend upon the subject of focus and growth of mind
set.
 Expectations: In this people comes with expectations of achievement of reward or
punished.
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 Awareness: In this people should understand about the positive and negative behaviours.
Modelling:
This is shown to introduce the negative and positive behaviour of the people at the different
situations(Flynn, Olson, and Reinhardt, 2020). It has been introduce to inspire confidence in
the stressful situations, students learns from the various behaviour and situation at the learning
place. Modelling can teach new skills and capabilities to the students. It also increase the level of
effective behaviour with similar behaviours of the people.
Reinforcement:
For the successful learning of the behaviour it required high level of motivation that can
be strong to influence the people and their growth. Learning occurs when the individual model is
introduced. Reinforcement introduce the behaviour of person that exhibits a learners behaviour.
Social learning theories determine negative behaviour of the person and increase the
effectiveness of understanding.
Communication accommodation theory:
This theory introduced in 1971, communication accommodation theory, says that people
talk to each other and they tend to change the way of talking according to the listener talks. It can
be conscious or unconscious, and sentence and gestures to the listener. The main reason of
communication is to show agreement and affinity to another person. This makes other person
feel liked and and makes them like about the listener to. It can also come across being fake and
or too familiar, the person using convergence has more more power than the listener does. But
sometimes convergence is can be used by the people with less power to accommodate those with
more power.
Barriers of communication at Business United.
Technical barriers: This barriers of communication can be describe as limited access of
internet, poor connection of Wi-Fi that affect the learning process. In the context of Business
United college, due to COVID-19 pandemic college is taking online classes that have an impact
on the learning process. Students are facing technical barriers while attending online classes such
poor connection of internet, and many teachers of college are using old laptops and computers
that make it difficult for them to communicate information to the students and teach them in the
e-classes.
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Emotional barriers: This barriers in communication occurs due to the lack of emotional
awareness or control (Kalogiannidis, 2020). In the context of Business United college, in online
learning classes students feel demotivation due to the lack of one-on-one time with teachers.
Having low interaction with the other students and teachers they get bored during online classes.
This barrier has huge impact on the learning process of the students and that could impact the
growth of students as well.
Physical barriers: This barriers occurs when environmental and natural condition that
act as a barrier in communication of sender and receiver. In the context of Business United
college, looking at screen for online classes may affect the eye sight of students. Also students
gets uncomfortable while attending classes for long period of time. Teachers of collage also feel
uncomfortable while attending the classes.
Noise barriers: This is one of the most common barrier in communication faced by the
sender as well receiver. It reduce the quality of clarity in messages, in the context of Business
United college, during the online classes some students face difficulties due to indiscipline of
other students. Students constantly interrupt in the Zoom lectures, and this make difficult to
focus for students and teachers. Noise barriers also increase the level of misunderstanding
between the topic teachers wants to convey to their students.
Cultural barriers: This communication barriers occurs when there are cross culture in
the organisation that have an impact on the communication process. Students of Business United
college face communication barriers because of cultural differences in different country.
Thus, various barriers of communication that have an impact on the learning process of
the college. Also this barriers makes negative impact on the study of the students, and learning
process.
Analysis of strategies to overcome for communication barriers.
It is very important for the Business United college to understand about the various
problems that students are facing while attending online classes(Kiss, 2020). There are various
strategies that Business United college can use in order to overcome for communication barriers
in E- learning.
Provide Clear information about Content: Providing clear information about study
content helps students to understand about the topic teacher teach them. Also its helps in better
communication between teachers and students. Teachers should know about the problems of
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student about the study content and lecture at the online classes, so that they can solve them in
order to gain better growth of learning process. Thus, clear information can help students in
better learning and reduce the impact of communication barriers in the online classes.
Better network connections: College should provide facility to the teachers by
providing them better networks and Wi-Fi connections at their home so that they effectively
communicate information to the students at online learning process(Schartel Dunn, and Lane,
2019). Better network connection could helps students and their teachers in better and effective
learning process in online classes. Business United college, can over come form the
communication barriers by providing them effective network connection.
Provide Feedback: As all the students are learning from the distance because of
COVID-19 pandemic, it is very important for Business United college to receive feedback from
the students in order to know about their learning process in online classes. Reeving feedback
from the students could help the college and its teachers to know about the problems and issues
they are facing in order to gain effective learning process. Receiving feedback from the students
also helps to boost their confidence level and motivation during the online learning process.
Ask for opinion: To know about the opinion of the students about effective
communication during the online classes can helps in better understand about the better learning
process and growth of the students. It also helps them to provide better solution of
communication barrier during online classes(Sheffield, 2020). Asking about the opinion of the
students and teachers could provide better understand and bond between teachers and students.
This also helps in better growth and effective learning process.
Thus, to over come form the communication barrier in online classes, Business United
college can use all the strategies that are explained above. This strategies can help in better
learning process of students and their growth at the their home. Due to the COVID-19, pandemic
situation students are facing various difficulties in their learning process and this strategies can
help them to grow effectively and increase the level of effectiveness in their learning process.
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CONCLUSION
From the above information it can be conclude that communication is an important part
of every organisation. Effective communication helps to enhancement learning process. There
are various barriers in communication that have an impact on the learning process of the
students. This barriers can increase the level misunderstanding between the learners and teachers.
There are various strategies that could help in the growth and process of effective
communication in the college. This strategies could help in online learning process and growth
of the company.
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REFERENCES
Books and Journals
Bovee, C.L., 2020. Excellence in business communication.
Dwyer, J. and Hopwood, N., 2019. The business communication handbook. Cengage AU.
Flynn, C., Olson, J. and Reinhardt, M., 2020. Self-regulated learning in online graduate business
communication courses: a qualitative inquiry. Business and Professional Communication
Quarterly, 83(1), pp.80-95.
Kalogiannidis, S., 2020. Impact of Effective Business Communication on Employee
Performance. European Journal of Business and Management Research, 5(6).
Kiss, L.B., 2020. The Importance of Business Partnership on the World Wide Web.
Schartel Dunn, S.G. and Lane, P.L., 2019. Do interns know what they think they know?
Assessing business communication skills in interns and recent graduates. Business and
Professional Communication Quarterly, 82(2), pp.202-213.
Sheffield, J.P., 2020. Search engine optimization and business communication instruction:
interviews with experts. Business and Professional Communication Quarterly, 83(2),
pp.153-183.
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