This project report presents a business valuation and analysis of JB HI FI, an Australian retailing company. The report begins with an introduction to business valuation methods and then provides a company overview. It includes a reformatting of financial statements to better reflect the company's operating activities. The core of the report involves a detailed ratio analysis, examining return on equity (ROE), return on non-operating assets (RNOA), profit margin, asset turnover, financial leverage, and net borrowing costs. The analysis includes graphical representations of these ratios over a five-year period and discusses how various factors influence them. Major expenses affecting profit margin, such as raw materials, selling, marketing, and employee benefits, are also examined. The report further investigates cash flow analysis, focusing on liquidity, operating cash flow, and solvency. It concludes with an assessment of financial risk and cash flow management, highlighting the company's performance and areas for improvement.