Detailed Business Plan: Veggie Balti Restaurant in London

This business plan outlines the strategy for a new Veggie Balti restaurant located near the London Eye. It begins with an introduction to the concept and a table of contents, followed by sections on external analysis using PESTLE, internal analysis using SWOT, and a marketing plan incorporating the 4 P's. The plan also addresses financial principles, competition, target market identification, and competitive advantages. The restaurant aims to provide high-quality, organic vegetarian food. The financial plan estimates startup costs and outlines funding sources. The marketing plan focuses on product, price, place, and promotion strategies to attract customers. The analysis identifies the restaurant's strengths, weaknesses, opportunities, and threats. The target market includes health-conscious individuals with a medium to high-income level. The plan concludes with a summary of key findings and recommendations for success.

Business plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
An overview of the proposed business plan ...............................................................................1
External analysis using PEST ....................................................................................................2
Principles of business finance ....................................................................................................3
Marketing plan using 4 P's .........................................................................................................4
Internal analysis using SWOT ...................................................................................................4
Competition and Competitive Advantage...................................................................................5
Target Market..............................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The business plan is defined as the descriptive, authentic and explanatory document
which determines the various aspect in order to conduct the business operations in an effective
way. It is very important for every business organisation that it plan in advance in order to
identify the various needs of customers. There are various internal and external analysis which
need to be conducted in order to gain competitive advantage. The veggie Balti which is the
restaurant located in London and the company will be focusing on providing with the best
quality of food products to its customers. In order to develop this restaurant in an effective way it
is essential that the company is able to analyse the market. (Tanev, S., Rasmussen, E.S. and
Hansen, K.R., 2020). This report will cover the various topic such as introduction of the
restaurant, determination of the external and internal factors using PESTLE and SWOT analysis.
Farther it will include the competitive advantage and the target market which the company will
acquire.
MAIN BODY
An overview of the proposed business plan
As the business organisation which is taken into consideration is the restaurant which will
be located nearby the Eye of London. This is the prime location where the company will able to
target the large number of customers . As this is the location which is reachable for all types of
customers. The business plan which is conducted in order to identify the various aspect such as
theme of the restaurant and market analysis. It is very important for the organisation to make the
pleasant and comfortable environment so that customers are free to visit such restaurants. As the
restaurant is launching the new product which is veggie Balti which includes a platter full of
vegetables. It will also include the various organic vegetable which is good for health. It is very
important for every business to plan in advance in order to build the operations in an effective
and efficient way. The place of the organisation plays a major role in attracting customers. As the
restaurant which is taken into consideration has the different ways in which the customers can be
attracted. There is the interior designing of the greenery theme which will allow customers to
have fresh air. The wall are attractive which will help the customers to enjoy their food. There
will be variety of food products with the organic veggies. It is very important for the business
1

organisation to analyse the internal and external factors in order to have an competitive
advantage. (Gruden, T.B., 2018)
External analysis using PEST
This is the tool which is used by the business organisations in order to identify the
various factors which can impact the organisation and its operations. There are various external
factors which can be discussed in context of Veggie Balti: Political- This is the factor which is related to the extent to which government policies
may interfere the organisation and its operational activities. Such components include
trade barriers, tariffs, government regulations etc. it has been identified that the UK
government has the interference within the organisations where there are several chances
where the government support the new startups. It is very important for the restaurant to
follow the certain rules and regulation within United Kingdom in order to establish the
business in an effective and efficient way. (Gruden, T.B., 2018) Economical- This is the factor which is related to the impact of the performance within
the economy which has a direct impact over the business organisations and its operational
activities. Such components include direct taxes, inflation rate etc. it is very important for
every business organisation to consider the income level of people in order to attain the
competitive advantage. As there is rise in the inflation rates within the company which
can impact the restaurant in a negative way. The marketer needs to study the economics
aspect in order to serve the best services and maintain the relationship with its customers. Social- This is the factor which is related to the current environment and the surroundings
which can have influenced over the market and there is impact on the operations of the
business enterprise. Such factors include lifestyle, attitude , behaviour of the people
which can impact in their buying decisions. In context of Veggie Balti it is very important
for the marketer to analyse the taste and preferences of the people so that the organisation
can focus on developing the product according to it. The social factors plays a major role
in attracting customers as it is essential that the company identifies the lifestyle of the
people and how they prefer o have the food items. (Murage, G.J., 2019)
 Technological-This is the factor which is related to the innovation and development
which is happening around the world has a major impact on the operations of the
2

business organisation. Such factors include digitalisation, automation, artificial
intelligence etc. in context of the business organisation it is very important for the
company to be aware of the latest technologies and adopt those in order to attract
customers. The restaurant can include the pre bookings of the table for the customers so
that they do not have to war for longer durations. (Raza, S.T., 2020)
Principles of business finance
The business finance is defied as the statement which helps in showing that how much
cost would be incurred in order tod develop or expand the business sin an effective and efficient
way. It is very important for the business organisation to analyse the finance and the cost which
will be needed in order to develop the new business. It has been identified that the estimated cost
£150 thousand. It is very important for the organisation to find out the different financial
resources in order to collect finance in order to conduct the business activities. It has been
identified that the main objective of the restaurant is to increase the sales by 15 percent in roder
to achieve growths and success.
 Owners fund- this is considered as one of the most effective source of fund in order to
conduct the business activities in an effective way. As the owner of the company can
invest in the business and in order to expand the ramjet the finance can be utilised.
 Funds from other sources- The remaining amount of total investment i.e. £40 thousand
would be raised through a loan from bank. (Husain, S.S., 2020.)
Allocation of Business Finance
it has been suggested that the capital investment within the business organisation can be
£60 thousand in order to carry out the various operational activities within the business
Enterprise. Also the company need to plan for the different marketing campaign in order to
attract customers. It is very essential that the company allocate the finance from the different
ways so that the company is able to market its products and services effectively. The use of £45
thousand would be done to bring in the inventory and technology to make the area comfortable
for the public. These resources can be utilised for the technological aspect whenever requirement
in order to have the latest technology within the organisation.
3

Marketing plan using 4 P's
This is the most important tool for the business organisation where the company needs to
plan the various strategies in order to attract customers. This tool includes the various P'S which
are discussed below;
 Product- the product is defied as the item which is offered by the organisation to its
customers. As the restaurant is providing with the variety of dishes which ill include
veggie Balti consisting of the platter of organic veggies which a good taste and flavour.
There are various other items available within the denaturant as it will include the
Chinese, south Indian and many more where people can enjoy their breakfast, lunch and
dinner. (Kittikhajorn, D., 2020)
 Price- the price is referred to as the cost which is paid by the customers in return of the
product or service. It is very important for every business organisation to adopt the right
pricing strategy which helps in satisfying the customer expectations. The company can
focus on the penetration pricing strategy in order to attract customers. This is the stratgy
where the prices are kept low at initial in order to target the large set of customers in a
quick way. this pricing will help the restaurant in attract customers in an effective and
efficient way.
 Place- this is defined as the distribution channel of the organisation through which the
company is able to make its products or services available. In context of the restaurant the
organisation can focus on the online delivery which will help the enterprise in targeting
the more of customers and attracting them.
 Promotion- this is defined as the various promotional tools which can be used by the
business organisation in order to market the products in an effective way. The restaurant
can focus on the digital platform such as social media including Facebook, inst-gram in
order to market its products. (Agoas, J.S., 2020)
Internal analysis using SWOT
The swot analysis is the tool which helps the business organisation to identify eth internal
capabilities in order to gain competitive advantage..
4

Strength- this is defined as the internal strength or capability of the organisation in order to
expand the market. In context of the restaurant the company has the strength is that well
establishment and the organic material which it will be considering .
Weakness- it is very important for the organisation to identify its weakness inn order to improve
over the services. The company needs to market its business in an effective way.
Opportunities- the company has the opportunity to expand its market in the other areas and
gain competitive advantage and increase its sales.
Threats- there are various competitors within the food and beverages industry which is the
major threat for the restaurant.(Neff, K., 2018)
Competition and Competitive Advantage
It has been identified that there are various competitors for every business organisation. It
is very important for the restaurant to identify the different competitors and also analyse the
various aspect in which the restaurant can be competitive. It is important that the restaurant focus
on developing the different strategies which can help the organisation to be unique from the
different competitors. in order to have a competitive advantage the company can focus on the
various discounts schemes for the regular customers(Andrian, K., 2018)
Target Market
This is the most important aspect for the business organisations to target the right set of
customers which can help in increasing the sales of the company. The growth of the company
depends of the customers which are acquired in order to improve the growth and development
and achieve success. In context of the Veggie Balti the company can target the customers.
Age Group
18 to 50 years
Preferences & Products
the people who have the heathy lifestyle and prefer the organic
food .
Income Level
Medium and high
Preferences & Products
the people who have the good lifestyle and are ready to pay for
the best quality of food and services within the restaurant.
5

CONCLUSION
From the above report it has been concluded that it is very important for every business
organisation to plan and analyse the different factors in order to be competitive. There are
various external and internal analysis which can be conducted so that the restaurant is aware of
the factors. The business plan is to provide with the veggie Balti in order to attract customers
with the delicious food items.
6

REFERENCES
Books and Journals
Agoas, J.S., 2020. Cotton City Lisbon: growth strategy and business plan for the next five years
(Doctoral dissertation).
Andrian, K., 2018. BUSINESS PLAN OF INADVENTOUR ORGANIZER (Doctoral dissertation,
President University).
Gruden, T.B., 2018. Business plan for a surf company (Doctoral dissertation).
Husain, S.S., 2020. Report Of Business Plan ENT 300: Liplous Kiss.
Jonkman, M., 2022. Business Plan: Airbnb Host.
Kittikhajorn, D., 2020. Business plan for condo space platform.
Murage, G.J., 2019. A Business Plan for Softwaves Solutions Limited (Master's thesis, 华华华华华华).
Neff, K., 2018. National Fish and Wildlife Foundation-Atlantic Flyway Shorebird Business Plan.
Raza, S.T., 2020. Business plan on establishing a training institute at ICE animation.
Tanev, S., Rasmussen, E.S. and Hansen, K.R., 2020. Business plan basics for engineers and new
technology firms. In Start-Up Creation (pp. 19-40). Woodhead Publishing.
7