Reflective Report: Business Video Project at Mount Saint Vincent

This report reflects on a business-oriented video project created by students to promote Mount Saint Vincent University's business administration programs. The video aimed to showcase the university's facilities, courses, and overall environment to attract prospective students. The report details the video's content, including campus footage, student and faculty interviews, and information on the university's pricing and program offerings. The project focused on highlighting the university's value proposition, emphasizing its location, resources, and commitment to providing a supportive and diverse learning environment. The report also discusses the marketing strategies employed to target potential students and promote the university as a leading institution for business administration. The video project aimed to create an engaging and informative overview of the university, helping prospective students make informed decisions about their education.

RUNNING HEAD: REFLECTIVE WRITING
Title: Reflection
Name of Student:
Name of University:
Author Note:

1REFLECTIVE WRITING
The promotion of business and making a definite idea of the product or service offered is an
essential criterion for the flourishing of any organisation, whether it is a consumer product, an
organisation or any service (Huang & Sarigöllü, 2014). With the aim of creating a business
oriented you tube video, few of my classmates and me filmed a video that took into account the
facilities and courses offered by our university that will help the students who are aiming at
studying business administration. In the video we filmed the campus of our University, recorded
feedbacks of the current students and faculties in order to integrate the university’s mission and
vision that will appeal to any student.
An academic institution also needs to create a definite strategy in order to make
themselves known to the outer world. Apart from the academic and professional successes of the
students, that speaks of the success of the institution, it is also necessary to promote the facilities
that the institution offers so that it creates a value proposition (Mintz & Currim, 2013). We
aimed at creating the video thus, focusing why a student will be benefitted from studying in the
institution.
The Mount Saint Vincent University is one of the reputed universities in the community
as it provides a plethora of the courses to offer with the reputed and knowledgeable dignitaries to
take the class. We have recorded the ambience of the organisation with the structures, campus,
structural facilities so that it totally reflects the calm, peaceful and community like abode yet
having the facilities of any city like universities. In projecting the education related service we
recorded the libraries, both online and offline, the classrooms, the interviews of the faculties that
gives a sense of assurance of the university being one of the storehouse of knowledge. The
students get assured that in case of assistance, they will be assisted by the faculties and at the
same time they can self assist themselves by accessing the libraries. The university believes that

2REFLECTIVE WRITING
in the contemporary world business is evolving and thus a student needs to have a compact
knowledge about the critical know hows of the business. keeping in mind this approach, the
university has incorporated various program options that will cater to the needs of the students.
The university provides thought provoking and diverse programmes and equip the students with
leadership skills. In order to record this aspect and circulate the message, we also shoot some
glimpses of the class as well as the teacher’s perspective on how they take into consideration the
needs of each individual and counsel them accordingly.
In the video we also showed the pricing strategy of the university as we gave glimpses of
the fees structure as posted in the official website of the university. This will also generate the
interest of various students as the university has created a pricing strategy of medium price i
accordance to the competitors. Since the business oriented courses are taken up by the students
who are self sufficient and bears their own expenses, the medium to low fees structure attracts
them easily.
In shooting the campus of the university we placed a great focus on the place and the
environment. The green abode gives a calm atmosphere to the students. On the other hand, the
convenient place of the university enables the student to get an access to the city areas. The
Mount is located just minutes from downtown Halifax, and is recognized for its small class sizes
and personalized approach to learning. Thus, since communication and conveyance is not a
problem, the homeland students will be benefitted from the location. For the international student
as well, the university have residence and safety and security programmes. They also have
distance learning programmes that will enable the students from outer countries.

3REFLECTIVE WRITING
In the video we have promoted the University as safe and secure and a leading institution
of business administration. The University has its definite cell of grievance redressal and safety
programmes. The university promotes itself as an institution that strives to create a difference.
The video also promotes the cultural diversity as it shows the mix of about four thousand
students, both men and women in the campus.
Keeping in mind the target audience and their needs, the video was created to give an
overview of the university that will help the students to consider their decision of getting
admitted in the Mount Saint Vincent University.

4REFLECTIVE WRITING
Bibliography:
https://www.msvu.ca/en/home/aboutus/
Reference List:
Huang, R., & Sarigöllü, E. (2014). How brand awareness relates to market outcome, brand
equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132).
Springer, New York, NY.
Mintz, O., & Currim, I. S. (2013). What drives managerial use of marketing and financial metrics
and does metric use affect performance of marketing-mix activities?. Journal of Marketing,
77(2), 17-40.