Creative and Business Wealth Analysis: Dyson and Jio Innovation Report

This report provides an in-depth analysis of Dyson and Jio's innovative strategies and their contribution to business wealth. It begins with an introduction to creative and business wealth, emphasizing the importance of innovation for profit generation and customer satisfaction. The report then delves into a situational analysis, including a PESTEL analysis of Dyson, examining the political, economic, social, technological, environmental, and legal factors impacting its operations. The analysis highlights how external factors influence Dyson's global market performance, including political instability, economic fluctuations, and technological advancements. The report also explores the innovations of both Dyson and Jio, comparing their creative products and services, such as Dyson's home appliances and Jio's 4G LTE network and digital services. It concludes by summarizing how innovation and creativity are essential for gaining competitive advantages and sustaining business success in the market. The report references various books, journals, and online sources to support its analysis.

Creative and Business Wealth

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK ..............................................................................................................................................4
Situational Analysis –.................................................................................................................4
PESTEL analysis – .....................................................................................................................4
Dyson and Jio innovation - .......................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Creative and business wealth means that for generating profit in the organisation there is
requirement of introducing something new in market area. For sustainability of the customer it is
necessary to bring something creative in market area which can satisfy buyers and consumers
both. This assignment is based on Dyson company which is of technology industry founded in
1991 on 8th July (de-Miguel-Molina, and et.al., 2012). Its founder is James Dyson as well
products serving by respective firm are Vacuum cleaners, hand and hair dryers, desk fans etc. at
worldwide level. Their are approximately 8,500 employees are working with Dyson. Below
mention assignment is explaining Situation/PESTEL analysis as well also highlight Dyson and
Jio innovation.
TASK
Situational Analysis –
It is an systematic process of evaluation and collection of past and present data related to
economical, technological, political and social. Main aim of situational analysis is to identify
internal and external factors which can effect performance of the enterprise. Along with this, it
asses current and future strength, weakness, opportunity and threat of the enterprise.
PESTEL analysis –
Dyson company is that which deal in household products such as Vacuum cleaner, hair
dryer, fans, air blades etc. approximately in 65 countries respective organisation is operating with
somewhere 8,500 employees. Through PESTEL analysis it has been analysed that how external
factors are giving their impact on operation of same company for any global market-area (Parker,
2012). Political – Political factor of UK and several other nation also can give their wide impact
on working of Dyson. When same organisation operating in United Kingdom its local
market laws are easy for the given firm as well they don't affect its business. But Dyson
is an British Home appliances manufacturers so for them it is not easy to rise fund in
United Kingdom because of higher interest rate (Landry,2012). Apart from this, in
current time government go through some unstable conditions which gives their direct
impact on sales, supply chain as well as on production cost of organisation. Whereas,

while operating in other countries higher exchange rate, unstable government import &
export restrictions etc. affect international business of Dyson which results in decline.
 Economical – It involves exchange rate, interest and growth rate which can affect
operation of Dyson. In some countries growth rate is high such markets give good
business to the enterprise as its sales are expected to enhance. Whereas, if the inflation
rate in some economy it will decrease purchasing power of the customers and reduce
sales of Dyson (Dees, 2017). The same organisation is offering high-end products
because of that buying power of customers can increase or decrease business in particular
market area.
(Source : PESTEL Analysis, 2018)
Illustration 1: PESTEL analysis

 Social - Main reason of Dyson success in their vacuum cleaner market is because they
are satisfying the current trend of replacement demand. Although, given company is
consistent in providing innovative technology in the market area for satisfying needs and
wants of customers. But in the global market if customers are not well-known about the
technologies which is implied by the Dyson then it will give negative impact and
decrease its sales (Johnston and Bate,2013). Thus, such king of market is not good for
firm, so they have to establish their business in such markets where lifestyle of customers
match with offering products. Technological – Dyson is the company which also try to bring something innovative in
market as well they always invest more and more money in research and development
which results in continuous growth in term of technology. Moreover, after success of
Vacuum cleaner they expand their business in some new appliance products such as
washing machine which is named as Contrarotator it is introduced in November 2000.
still association is working on approx 175 new inventions out of which recent one is
telescope vacuum cleaner. Environmental – Dyson is the company which provides cleaning products and these are
ecological investment for customers and enterprise both. Such type of goods give their
positive impact on Environment.
 Legal – Every nation have their own laws and regulation which must be followed by the
companies who are working in that particular nation. Dyson is working at international
level so they are comply with different rules and regulation for selling their goods in legal
form at the market area. Such laws are employment legislation, trade mark registration,
requirement of patent and so on.
Dyson and Jio innovation -
Both organisation are famous and well-known for their innovation as well creative
products and services in the market area. Jio is popular for its 4G LTE Network and on the other
hand Dyson is for their home appliances products. Although, Reliance Jio is ranked as 17th
largest among world's 50 most innovative organisation (Heinonen, Hytti and Stenholm,2011).
Same like Jio, Dyson is also bring their innovative goods currently they are working on 175
products out of which major one is telescope vacuum cleaner. Thus, such innovations and
creativity assist enterprise in gaining several competitive advantages.

After the launch of Jio they provide free and unlimited calling as well data all over the
India to any other network. Such innovation give wide impact on overall telecommunication
industry in response to this other telecom provider also offering free calling services for
competing with Jio. There are several creative products and services which is providing by the
respective organisation are JioPhone, JioPhone 2, 4G broadband, LYF smartphone , Jionet WiFi
and most innovative thing is Jio App. This is an bundle of multimedia apps on google play and it
is available for every user. Main features of Jio app are TV, cinema, 4G voice, Music, Money
Wallet, Xpress News, Security and several other. Whereas, Dyson is also an innovative
organisation in home appliances industry because they also try to bring creative goods and
services which satisfy needs and wants of the customers in better manner.
CONCLUSION
From the above assignment it has been analysed that for sustaining in market area there is
requirement of bringing something innovative and creative. Because Creativity is wealth of the
business and it also assist in satisfying customers needs and wants which directly result in
generating high amount of profit. With the assistance of PESTEL analysis Dyson can easily
identify their situations as well position in market area.

REFERENCES
Books and Journals
de-Miguel-Molina, B. and et.al., 2012. The importance of creative industry agglomerations in
explaining the wealth of European regions. European planning studies, 20(8), pp.1263-
1280.
Landry, C., 2012. The creative city: A toolkit for urban innovators. Routledge.
Dees, J. G., 2017. 1 The Meaning of Social Entrepreneurship. In Case Studies in Social
Entrepreneurship and Sustainability (pp. 34-42). Routledge.
Johnston, R. E. and Bate, J. D., 2013. The power of strategy innovation: a new way of linking
creativity and strategic planning to discover great business opportunities. AMACOM
Div American Mgmt Assn.
Heinonen, J., Hytti, U. and Stenholm, P., 2011. The role of creativity in opportunity search and
business idea creation. Education+ Training, 53(8/9), pp.659-672.
Parker, S. C., 2012. Theories of entrepreneurship, innovation and the business cycle. Journal of
Economic Surveys, 26(3), pp.377-394.
Online
PESTEL Analysis, 2018. [Online]. Available through <https://www.paypervids.com/pestel-
analysis-nikes-external-environment/>