BSc Honours Entrepreneurship: Web Presence Analysis

This report, prepared for a BSc Honours Entrepreneurship module, focuses on the critical importance of web presence for entrepreneurs in today's digital landscape. It begins by defining web presence and its significance, emphasizing the need for businesses to establish a strong online presence through websites, social media, and other digital platforms. The report then explores the objectives behind a web presence strategy, including market penetration, brand building, and customer relationship management. It delves into effecting online transactions, discussing various methods and the advantages of e-commerce platforms. The report further examines the elements, functionality, and significance of a website, including homepage design, content creation, navigation, and user experience. It also highlights the importance of feedback mechanisms, such as web forms, customer portals, emails, and online surveys, for improving customer service and satisfaction. Finally, the report addresses implementing online transactions and methods to increase website visits, including marketing strategies and precautionary measures. The report concludes with a discussion on budget considerations for establishing and maintaining a successful web presence.

STUDENT NAME:
STUDENT ID:
PROGRAMME COURSE: BSC HONOURS ENTREPRENEURSHIP
MODULE NAME: BUSINESS INFORMATION SYSTEM
DUE DATE/ SUBMISSION DATE: 10TH OCTOBER 2020
Table of Contents
Introduction…………………………………………………………………………………………………………………………………....3
Web presence………………………………………………………………………………………………………………………………….4
Objective of Web strategy……………………………………………………………………………………………………………….5
Effecting transaction……………………………………………………………………………………………………………………….6
Ensure permanent presence……………………………………………………………………………………………………………6
Elements, Function and significance………………………………………………………………………………………….….6-8
Web site impression……………………………………………………………………………………………………………………….8
Feedback…………………………………………………………………………………………………………………………………………9
Implementing Online transaction…………………………………………………………………………………………………….9
Method to increase number of visits...…………………………………………………………………………………………..10
Marketing their online product Online…………………………………………………………………………………………..11
Precautionary measure…………………………………………………………………………………………………………….……12
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Budget…………………………………………………………………………………………………………………………………………..13
Conclusion……………………………………………………………………………………………………………………………………..13
References……………………………………………………………………………………………………………………………………14
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From: Rakesh Marketing Assistant
To: Les Bien Winters Export Woman Entrepreneur
Date:10/10/2020
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1.0 INTRODUCTION
With the rise of digitalisation, it is of utmost importance that entrepreneurs make full use of
innovative digital tools. Figures and data have shown that enterprises which have adopted this
digitalised world have achieved stronger growth or are more successful than those that do not
innovate.
Web presence in its simplest form can be defined as any person or business who wants to
create a strong image or brand by being present on any online platform using the world wide
web. There are various examples of web presence, common examples of web presence are
personal website, corporate website, Emails, social media platform like Facebook, LinkedIn,
skype etc.
Inappropriate communication channel and a weak presence on the online network will result
in poor web presence. For example, if the woman entrepreneur wants to have a strong impact
on the web but they do not have the right communication channel such as their own website
or a social medial account or any other online platform where they can get engaged with
customers, it will be impossible for them to have a strong web presence. A web presence will
be effective and successful only if both parties (Buyer and Customer) interact with each
other. You therefore need to engage and interact with your customers to maintain a strong
online presence on any online platform you use.
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Figure 1 shows different tools to help in Web presence
1 IMPORTANCE OF WEB PRESENCE
Technological advancement has changed the way business operates and has brought a new
dimension or spectrum in the marketing world. The presence of the Web is not only
significant but also very vital in this digital age. In order to have a strong impact and make
the business world a whole wide, it is important that “Les biens Winters Export” begin to
showcase their presence on online platform in order to have a strong impact.
The following shows how "Les bien Winters Export may benefit from the presence of the
Web.
2 IMPORTANCE OF WEB PRESENCE
a) Enhance Your Business Credibility
Generally, consumers believe that business with the websites, social media pages and blogs
etc ... are more successful and well reputed one .so if you have a good web presence it will
strengthen the credibility of your business and improve trustworthiness among customers
b) Visibility
It is the era of online business if people can’t find you online, they will not care about you.
web presence is a very good platform to publish all your information. Therefore, it is
important for you to engage with customers and increase your brand in the market
c) Reach
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Nowadays nearly 98% of customers are rely on the internet to locate goods and services.
Hence having good web presence, the customer at different corner can purchase your goods
and services at any time. Being online will help Les bien Winters Export to target, segment
customers and reach potential buyers on the online market. Moreover, it will also increase
their customers’ base.
d) Easy communication
Web allows you to communicate with your customer using different platforms. For example,
when a customer opens your website or social media pages they can automatically and easily
find out all information and updates they want.
e) Enhance Popularity
If company have a websites, blog and other type of online presence it will helps the company
to catch the attention of a global community.
3 OBJECTIVES BEHIND WEB PRESENCE
Without a proper strategy, it will be difficult for businesses to compete in the market.
Therefore, it is important for these women entrepreneur to sat down and write down their
business objectives and goals in order to have a clear vision of where they want the business
to go.
The objective of web presence strategy are as follows.
1. Better market penetration
It will help the woman entrepreneur to explore the unexplored market and target new
customers world-wide.
2. Customer can access information at any time 24/7 and also can also make purchase.
Having web presence allows potential customers to buy our product or service after
business hours and in the privacy of their own homes
3. To promote brand building as this will help “Les biens Winters Export” in gaining
potential customer trust and it generate customer base for their products being
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launched in the long term. Brand differentiates from the competitors and provides a
wonderful platform for the small business to sustain and grow
4. It will increase customer relationship by responding to their needs and wants
efficiently and effectively.
5. Web presence objectives will boost and increase their sales and can display a variety
of product over the internet.
6. The objectives of the web presence strategy is to create awareness, interest, action and
desire (using the AIDA model) for the handicraft product, since they have a large
variety of product this will be an effective way for advertising their product and make
them more visible to customers and potential buyers.
4 EFFECTING TRANSACTION VIA ONLINE PLATFORM
There are a lot of online shopping options available today. Some of the business owners have
developed their own website for online transactions while some of them have made a tie-up
with big online platforms (like Amazon, Flipkart, etc.). The decision of the business owners
to expand their businesses via the platform provides the following advantages:
(i) It requires less time..
(iii) Provides more options.
(iv) Assurance of quality checking.
After selection of the products, the user can pay for the items in the cart using various online
modes of transactions available. They will have their own dedicated payment gateway to
ensure efficient and secure transactions. It is also very helpful when a product requires
replacement or refund as the transaction details are more easily available than the offline
mode.
Online bank transfer
Where money is transfer from the buyer’s bank account to the seller account. Since the
woman entrepreneur are not too familiar with technology this method will be the most
appropriate as it does not involve high interactions compared using a smart phone to check
bank activity.
5 ENSURING A PERMANENT PRESENCE
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There are different ways to maintain consistency over the web. Different digital
communication tools can be used to communicate better with their customers as this medium
provided unlimited geographic boundaries. The most commonly digitals tools that can be
used to communicate effectively and efficiently is your websites, social media and email.
A website is an integration of the world wide web. It is an online platform where businesses
advertised their product or services on an internet platform called web hosting. Usually
website contains contact details and company information’s
a) Update website, information, use quality pictures
b) Respond to queries.
c) Accept criticism and ameliorate
d) Post pictures
6 ELEMENTS, FUNCTIONALITY AND THEIR SIGNIFICANCE IMPORTANCE.
For any organisation whether SMEs or large business organisation it is very important that
these businesses make them visible so as to attract customers. There are several platforms
available online to establish connection between suppliers and buyers. One among the online
digital channel is a website.
Websites are very important for any small, large size businesses nowadays. For a website to
be attractive and productive, there are certain elements that need to be considered when
creating a website so as to make full use and obtain quality results to enhance companies’
activities.
I. Elements of a website
a) Attractive Homepage
b) Content creation
c) Good visual Design and layout
d) User friendly & ease of use
e) Navigation Tools
f) Customer support
g) Website Speed
h) Security certifications
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i) Accessibility to share and like the page
i. HOMEPAGE
will contain organisation details like contact numbers, information about your business,
photos text and videos. The homepage is very important as the first impression is the last
impression in the eyes of the customers.
ii. COMMUNICATION AND SUPPORT
People on the web tend to want information quickly, so it is important to communicate
clearly, and make your information easy to read and digest
iii. COLOURS
A well thought out colour palette can go a long way to enhance the user experience.
Complementary colours create balance and harmony. Using contrasting colours for the text
and background will make reading easier on the eye.
iv. IMAGES
A picture can speak a thousand words, and choosing the right images for your website can
help with brand positioning and connecting with your target audience.
v. NAVIGATION
Navigation is about how easy it is for people to take action and move around your website.
Some tactics for effective navigation include a logical page hierarchy
vi. GRID BASED LAYOUTS
Placing content randomly on your web page can end up with a haphazard appearance that is
messy. Grid based layouts arrange content into sections, segments and boxes that line up and
feel adjusted, which prompts a superior looking web composition.
vii. LOAD TIME
Everybody hates a website that takes ages to load, therefore speed also is important
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The significance and importance of all this is that it will drive more traffic on your website
and will make your website list on top whenever searched using the keywords of your
products or services that you are offering. Also, it increases the chances of virtual
transactions in purchase of your offerings. Thus, it saves a lot physical marketing costs as
operations are carried online and so is the brand awareness.
7 WEBSITE NEEDS TO AROUSE DESIRES AND INTEREST OF THE
SURFER OR BUYER
The first impression and experience with a website is extremely important. This could either
result in a repeat customer or one that will never visit the site again. When developing a
website, what type of features and functionality are critical to ensure a good customer
experience
The type of features and functionality that are critical to ensure a good customer experience
are the website should be easy to navigate with features like connectivity to web pages and
social media pages. The website should be compatible with the software platforms and
different formats like mobile and computers. The content of the website should be
meaningful and useful to the users. The website design should be simpler to understand and
designed in a way so that it is downloadable with an optimum speed. The website should be
safe and secure to use with safety of personal information and passwords.
8 FEEDBACK
Feedback are very important for an organisation. It is very important for organisation to
monitor and measure feedback control. There are several ways that “Les biens Winters
Export” can collect feedback
a) Feedback can be collected through web form on their website so that they can
enhance customer experience. This type of service is not very expensive and simple to
monitor.
b) Portals
Customer feedback portals which are 24/7. Customer feedback portals are 24/7 feedback
machines that make gathering feedback from customers super easy.
c) Emails
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Using email as a way to improve customer service and satisfaction are more quickly
responding to certain needs and help request.
d) Online survey questionnaires
Survey that could be used to collect the feedback from clients about their satisfaction with the
service “Les bien Winters Export”. The technology that can be used is the survey is Google
form. It can be used so that the answers provided can be sorted or data can be filtered which
would be useful for improving the company image and brand product.
Feedback from customers is considered as lifeblood for retaining loyal customers. It has been
observed that retaining customers is far more beneficial and cost saving than creating new
customers. Thus, it encourages companies to know their customers' experience and relevant
information that may affect the potential sales.
9 INTEGRATING E-BUSINESS WITH E-COMMERCE.
The key benefit of e-commerce platforms such as online marketplaces and apps stores is
enabling businesses to reach a wider market. The role of online platforms is key in delivering
benefits to consumers and businesses: ‘online platforms’ are bringing together consumers and
producers, allowing trades that would otherwise not happen.
i. Woman entrepreneur have the possibilities now to link their account with other
merchant account to process payment using either a debit card or credit card or
ii. Since the woman entrepreneur will target international customers, they can use
incorporate a PayPal link and it will redirect the customers to another page to process
payment. PayPal and it is most familiar to all the online payment options and a lot of
people who would have an easier time making a purchase on your website.
10 MEANS TO KNOW IF CUSTOMERS AND VISITORS ARE INTERESTED
WITH THEIR PRODUCT.
With the evolution of the web which is constantly changing, it is now possible for
organisation to track down the how user interact on their websites. Therefore, it is possible
for the woman entrepreneur to track down customers and visitor’s activity .by using their
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business website as a marketing and analytics tool which will provide real-time data about the
following:
i. Demographics of your website visitors
ii. How visitors find your site
iii. The number of monthly/weekly/daily visitors to your website
iv. Which website pages are most visited?
v. How many pages visitors’ access per visit?
vi. What they do on your Website.
vii. How much time they spend on each page?
viii. How frequently visitors return to your website
To attain these objectives, web presence strategy and digital channels are used, web presence
let the people access company information, details, offerings, validation, review, etc which
helps to gain their trust and reliability increases. Thus, the web analytic and google analytic is
a software for collecting information about visitors and will help the woman entrepreneur in
enhancing quality service.
11 SUGGEST METHOD TO INCREASE MORE TRAFFIC ON WEBSITE.
There are a number of ways out there, but the most important thing that I would suggest is to
make sure that you are providing rich and unique content to the visitors.
The number of visitors will also increase automatically if the content is good. But to raise the
number of visitors, we need a small start. You may use some of the steps below
a) Make a concrete SEO
SEO means search engine optimization. The search engines like Google, will rank the web
searches based on some algorithm like page rank.
b) Use Google ads. This will increase the chance that the user will enter into your
website.
c) Use marketing emails.
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