Rhetoric and Writing in Accounting: A Multimodal Presentation

This presentation delves into the importance of effective writing and communication skills within the accounting profession. It examines the various types of writing used, including letters, emails, memos, and annual financial reports, highlighting their significance in conveying essential messages to stakeholders. The presentation analyzes rhetorical appeals, such as logos, ethos, and pathos, used by CEOs and other financial professionals to persuade and motivate their audience. It also showcases how research and visual elements like graphs and PowerPoint presentations are crucial in presenting financial data. The target audience includes accounting students and professionals, offering insights into preparing annual financial reports and understanding the principles of effective business communication.

ACCOUNTING
NAME

Intoduction Accounting is one of the professions that
demands effective writing and communication
skills all the time. Most of the accountants have
confirmed that good writing and communication
traits help them to meet their professional goals
when working. Accounting is critical in the field
of business, and that is why the accountants
must have secure communication and writing
skills. The presentation reveals how writing
concepts are useful.
.

What kind of writing
is done?
In accounting, several types of writing are used.
Some of these include letters, emails, and memos.
According to Brenner (99), annual financial reports
also play a crucial role in an organization. In my last
project, I have learned that case studies are
essential in accounting. The point is that they
represent the work researched by other experts.

Audiences
In this case, audiences are the accountants
and any other financial professionals in an
organization. On the other hand, students in
school pursuing an accounting-related course
also can learn a lot. Kohn (34) also argued
that workers in an organization could learn
these accounting elements.

What are the
purposes of these
texts?
Writing aims to convey an essential message
to all stakeholders in an organization. The
company used memos and letters to provide
directions. I have also learned that the use of
annual financial reports communicates the
fundamental aspect. According to Campbell
(45), these reports offer financial transactions
done by the company within a particular year
of operation.

What are rhetorical
appeals used by
the writers of these
texts?
From the two projects, I have learned some of
the crucial appeals that are used by CEOs.
The logos in the letters were conveying
essential information related to the financial
transaction. On the other hand, the CEO used
the ethos and pathos to motivate
stakeholders in the company. All these
appeals are clearly outlined in the annual year
report.

Why are those
appeals common?
After carrying out the rhetorical analysis on the
annual reports, I found the appeals are
frequently used. One of the interviews argued
that accounting reports should be
comprehended easily. Through this analogy, I
realized that is why CEO used logos in letters
to persuade the targeted individuals in the
company.

What are some
examples of
those appeals in
sample texts
from your field?
The annual report released by the CEO and the
Board of Directors has appeals. The letters
directed to stakeholders had logos. Besides, the
CEO used pathos and ethos when explaining
some of the financial statistics.

Rhetorical analysis Annual reports released at the end of the year
2018 by the company plays a vital role. I have
realized that yearly reports are common to all
organizations. These reports help in
communicating the financial transaction done
by the companies to the customers and also
the stakeholders (Read and Michael 89).

What your purpose is in
presenting this information
From my projects, I have understood that
annual reports communicate key aspects in
companies. The point is that the reports reveal
financial transactions done by the company
within the year. Also, it helps accountants to
trace the growth rate of the company. The
company wanted to indicate dividends that
were to be earned by the workers. Lastly, the
reports allow stakeholders to view the profits
accrued, revenues incurred, and the amount
spent during the year.

Who your target
audience is In this presentation, I see students as a higher
number of audiences. They will understand
some of the documents and skills needed in
preparing the annual financial reports in
accounting. Accountants are also part of the
group as they will comprehend some principles
necessary.

What your
approach will be to
addressing that
audience (tone,
style, method of
delivery),
The projects have indicated the appropriate
techniques to use when handling the field of
accounting. I have to make sure that the annual
report is transparent and open for easy
understanding. Additionally, I have realized that
emails and memos are the key elements to use
when creating awareness of the annual reports
to the stakeholders in the company.