This report provides an analysis of organizational behavior, focusing on functional versus dysfunctional conflicts within teams, promoting and sustaining ethical organizational culture, and negotiation preparation strategies to achieve optimal outcomes, using Woolworths as a case study. It highlights the importance of training newly formed teams to manage conflicts constructively through methods like diverse team creation, brainstorming, and role-playing. The report also emphasizes the significance of ethical leadership, communication, and core ethical values in promoting and sustaining a positive organizational culture. Furthermore, it explores integrative and distributive negotiation strategies, advocating for open communication and win-win solutions to resolve conflicts effectively, ultimately boosting employee morale and commitment.