BUSN 20016 Assignment 1: Impact of CSR on Organizational Sales

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BUSN 20016 ASSIGNMENT 1
Topic: Impact of CSR (corporate social responsibility) on
organizational sales
A case study of Mac Cosmetics
Student Name:
Student ID:

Purpose of the research
Impact of CSR (corporate social responsibility) on organizational sales
 Analysing the impact of Corporate social responsibility on the sales
and productivity of the firm.
 Determining the significance of green marketing
 Evaluating the impact of environmental friendly approaches on the
goodwill of the firm

Aims and objectives of the topic
 To evaluate the importance CSR in the modernised
period
 To examine the limitations associated with corporate
social responsibility
 To evaluate the impact of green marketing on the growth
and existence of MAC Cosmetics

Methodology
 The research is completely based on secondary sources of data
collection
 Both qualitative and quantitative data is collected for executing the
research
 Maximum attention is diverted towards the quantitative data
 The annual reports and CSR reports of the firm are evaluated to
analyse the result of the research

References
 Zaharia, C., & Zaharia, I. (2013). THE IMPACT OF CSR ON
CONSUMERS'ATTITUDE AND BEHAVIOR. Economics,
Management and Financial Markets, 8(1), 118.
 Assaf, A. G., Josiassen, A., Ahn, J. S., & Mattila, A. S. (2017).
Advertising spending, firm performance, and the moderating
impact of CSR. Tourism Economics, 23(7), 1484-1495.
 Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A.
(2015). How does corporate social responsibility contribute to firm
financial performance? The mediating role of competitive
advantage, reputation, and customer satisfaction. Journal of
business research, 68(2), 341-350.