BUSN20017: Business Communication for Turkey Farmers Association

This report addresses internal communication issues within the Turkey Farmers Association of Australia, focusing on challenges related to member engagement and decision-making processes. It identifies problems such as lack of member input, communication difficulties due to geographical spread, and unprofessional email practices stemming from budget constraints and reliance on student employees. The report proposes action steps to improve internal communication, including encouraging information sharing, virtual meetings, and professional email training. It also emphasizes the importance of fair compensation for student employees to boost morale and performance. Ultimately, the report aims to provide solutions that will facilitate the successful implementation of a campaign to promote daily turkey consumption across Australia. This document is available on Desklib, where students can find similar resources and study tools.

Running head: EFFECTIVE BUSINESS COMMUNICATION
Effective Business Communication
Name of the Student:
Name of the University:
Author Note:

1EFFECTIVE BUSINESS COMMUNICATION
To: The Members of Turkey Farmers Association of Australia
From: The President
Date: December 6, 2018
Subject: Implementing Solution to Issues for Launching Australia Wide Campaign for
Encouraging daily Turkey Consumption
Dear Members,
I know that the Turkey Farmers Association of Australia is keen on launching a media campaign
aimed at encouraging the daily turkey consumption of Australia instead of just Christmas
(turkeyfed.com.au, 2018). This would also allow the turkey producers in expansion of the sales.
Besides, I also understand that turkey is a healthy alternative to red meat and chicken and is also
a versatile and inexpensive meal. I have found that when asked about the ideas of the campaign it
was the larger producers who put forward marketing proposals to which smaller producers
seemed to comply. The producers have put forward proposals that seem quite interesting. The
first proposal mentioned that to increase the consumption of turkey advertisements there need to
be an increase in the viewership on a frequent basis so that the message sinks it. The second
proposal suggested running radio advertisements on Thursdays or Saturdays when most people
do the shopping. This would enable people to hear the advertisements on the way to the
supermarket. The third proposal focused on getting more people to view the advertisement once
either across radio, newspaper, television and magazines so that it can distributed evenly across
the week. The fourth proposal put forward suggestions in spreading the message either through
store samples, direct marketing and Facebook group that helps in the development of an ongoing
dialogue with the consumers.

2EFFECTIVE BUSINESS COMMUNICATION
I personally believe that advertisements along with a combination of direct marketing, samples
and creation of a Facebook group will help in the successful implementation of the campaign.
However, before implementation I would like to address the problems related to the internal
communication.
Let me know show you all the quantitative and the qualitative significance of the problems.
Problem one: This dealt with the issues of internal communication where the members were
never asked for opinions and the decisions made by Turkey Farmers Association of Australia
was not communicated well. The members only came to know about any decision when it was
either talked about or advertised in the media. The quantitative significance has been substantial
loss in the number of suitable opinions from the different members towards a better solution. The
qualitative significance has been harming the sentiments of the members thereby giving a bigger
picture to the problem.
Problem two: This dealt with the difficulty in communication with all the members of Turkey
Farmers Association are spread across the Australian subcontinent. It therefore became almost
impossible in holding meetings with all the members. The quantitative significance has been
again the loss in the opinion of the various members had the meetings been taken at the same
time. The qualitative significance however lies in devaluing the feedback and opinion of the
members.
Problem three: This dealt with the fact that the emails sent by the Australian Turkey Farmers
Association have been unprofessional and the restrictions of the budget have forced them to
casually employ. The employees are mostly students who do receive a payment in return of their
work. The quantitative significance the problem lies in increase in the unemployment rate for the

3EFFECTIVE BUSINESS COMMUNICATION
people who are in dire need of a job. The qualitative significance lies in not only exploitation but
also lack of motivation of the students who are recruited and made to work to keep the office in a
running state.
I would like to hereby suggest action steps for resolving each of the problems
Problem one: Here, the issue could be that the members are unable to understand the reasons
behind the decisions. Therefore, it is necessary to first undertake steps in improving the internal
communication (Quirke, 2017). The first step would involve encourage the sharing of valuable
information and feedback and ensure that the communication remains a two way procedure. Step
two involves the managers who should lead by the example. The third step involves exciting the
members about the cause of any decision making and the benefits they would receive in return
(Mishra, Boynton & Mishra, 2014). In step for the association should publicly announce the
goals and objectives of the decision making. Step five would involve establishing a regular
process and training people the art of sharing information. The last step involves listening and
considering the opinions of the members.
Problem two: The issue here may be the fact that the members do not feel comfortable in asking
about the decisions made by Australian Turkey Farmers Association. This can be done by
encouraging the members to be part of the decision making process. I believe that the
advancement in technology has provided us with the concept of virtual meetings that allows
members at different location to remain connected and also share their opinion (White, 2014).
This would also make the members comfortable in clarifying decisions made by the
management. This not only helps them earn recognition as individuals but also boost their
morale (Bassanino, Fernando and Wu 2014). Besides, it is also necessary for the association to

4EFFECTIVE BUSINESS COMMUNICATION
effectively convey the day to day conversations. Each and member should be trusted and given
enough space for developing the skills of decision making. Members who has already
demonstrated the responsibility and possesses the ability of making solid decisions and putting
forward opinions should be given more power.
Problem three: The issue here may the lack of professional training of the association in writing
emails and students are recruited as they value work experience more than a monthly payment.
For writing professionals mails the Australian Turkey Farmers Association should be trained in
writing message with an opening subject line. They should also be told that messages needed to
be addressed to a person using formal greetings (Kolin, 2013). The emails should be short and
crisp and written using a simple font. Besides, the students who are made to work for keeping the
organization in a running state should be paid certain remuneration. This is because money
motivates individuals and plays a huge role in influencing the performance administration
(Aguinis, Joo & Gottfredson, 2013). I believe that a worker never simply views his salary in
figures but considers it as a value placed on him by the employer. The level of appreciation felt
by him directly impacts the overall performance. Besides, a minimum amount of payment makes
the employees feel valued towards the organization. This is because the employees know that he
is not just paid for getting a job done but at the same time is respected for its expertise. It is
therefore to be noted that lack of payment will not only leave the employees overworked and
resentful but also tired. This might also have a direct influence on the performance rates as the
employees might feel less motivated in exceeding the standards and a higher rate of absenteeism.
The memo tries to provide recommended solution to the various issues faced by the members of
Turkey Farmers Association, resolving of which might lead to successful campaign concerning
the rise in turkey consumption on a day to day basis.

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The benefit of compliance to the members or employee or organization helps in prevention of
failures or errors before they might even take place (Peterson, 2013). This might lead to the
reduction of the repeat task. It also helps in greater efficiency thereby leading to improved
returns from the shareholders. Besides it helps in building brand loyalty and trust thereby
signaling the stakeholders that compliance is the top priority of the company. Further it also
helps in risk management.
Please approach me in you people require any further assistance.
Thanks and Regards,
Name:
Contact Number:

6EFFECTIVE BUSINESS COMMUNICATION
References:
Aguinis, H., Joo, H., & Gottfredson, R. K. (2013). What monetary rewards can and cannot do:
How to show employees the money. Business Horizons, 56(2), 241-249.
Bassanino, M., Fernando, T. and Wu, K.C., 2014. Can virtual workspaces enhance team
communication and collaboration in design review meetings?. Architectural Engineering and
Design Management, 10(3-4), pp.200-217.
Kolin, P. C. (2013). Successful writing at work. Cengage Learning.
Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The expanded
role of internal communications. International Journal of Business Communication, 51(2),
183-202.
Peterson, E. A. (2013). Compliance and ethics programs: competitive advantage through the
law. Journal of management & governance, 17(4), 1027-1045.
Quirke, B. (2017). Making the connections: using internal communication to turn strategy into
action. Routledge.
turkeyfed.com.au. (2018). Retrieved from https://www.turkeyfed.com.au
White, M. (2014). The management of virtual teams and virtual meetings. Business Information
Review, 31(2), 111-117.