BUSS1000: Future of Business - CSL Case Study and Strategic Analysis

This case study analyzes CSL Limited's business strategy and its role in society. The report, written for BUSS1000, examines CSL's dominant orientation towards society, whether it prioritizes profit maximization or creating shared value, with supporting evidence. The second part of the report utilizes the PESTLE framework to evaluate CSL's competitive environment in the global market. This includes analyzing political, economic, social, technological, legal, and environmental factors that impact CSL's operations, identifying key trends, and assessing their implications for the company's future. The analysis incorporates factors like political instability, economic growth, changing consumer preferences, technological advancements, and environmental regulations, providing a comprehensive view of CSL's strategic position and challenges.

RUNNING HEAD: FUTURE OF BUSINESS
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Future Of Business

Future of Business
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Introduction 100
In this section, CSL introduction is given and a brief idea about the direction of report that
includes role of business in society in context to CSL. Further, part second using PESTLE
framework CSL competitive environment will be analyzed.
Case Analysis
Part 1 Role of Business in the society (500 words)
 CSL mission and vision
 Justify whether the company focus on profit maximization or CSV (creation of shared
value)
 Provide some examples from case study (social and ethical activities of company or CSR
activities)
Part 2 Strategy Evaluation (1500 words)
 Brief about the industry in which CSL operates and relate these factors to the global
market
 Use PESTLE Framework that includes all the external factors that impact on CSL
activities or operations
Political factors: identify 2-3 political factors in the industry and its impact on CSL and
justify it’s as an opportunity or threat for the company.
1. Growing political instability
2. Bureaucracy and Corruption level
Economic factors: identify some factors such as growth of economy, fluctuation in
exchange rate and change in employment rate and then justify which factor influence
CSL and again categorized that factor as threat or opportunity.
1. Business cycle stage of the industry in the country
2. High Growth rate in Australia
3. Improving employment rate

Future of Business
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Social factors: Changing preferences and habits of people, increasing population and
trend in the industry are examples of social factors that can be identified.
1. Changing population (migration of people to urban areas)
2. Higher power distance
3. Shift to online shopping
Technological factors: Technology changes in the industry and adoption of technology
by competitors included
1. Social media marketing
2. 5G and 7G network changed the industry trend
3. Shortened product lifecycle
Legal factors: Changes in laws and regulation in the industry in which CSL operates and
how these changes impact CSL whether these changes is a threat or not
1. strict regulations regarding Employee protection laws
2. raising issue related to data protection
Environment factors: Government concern related to environment issues, its impact on
CSL production and consider as threat or opportunity need to be included.
1. Government focus on renewable technologies
2. Environmental regulations to avoid resource depletion
3. extreme weather conditions
Conclusion 100
References (APA)