UTS: Buyer Behaviour Reflection Report - Module: Analysis, Spring 2017

This report is a reflection on a buyer behaviour assignment, focusing on teamwork, challenges, and the application of marketing theories. The student discusses the difficulties of coordinating a team, the importance of planning, and the impact of individual viewpoints. The report highlights the use of classical conditioning theory in the context of DHL and small businesses in the fashion industry. Recommendations are provided for future students, emphasizing the need for transparent communication and thorough planning. The student also explores the application of marketing theories to enhance business practices, particularly in customizing contracts based on customer needs and conducting market research. The reflection highlights the practical application of the assignment and its relevance to real-world business scenarios.

24710 BUYER BEHAVIOUR – SPRING 2017
GROUP ASSIGNMENT REFLECTION REPORT
This report is worth 5% of the total subject marks.
Each individual must submit this form via UTSOnline/Assignments/Reflection.
Submissions are requiredNO LATER than 9pm on Wednesday18 October2017.
Late submissions will NOT be accepted. Hard copy submissions will NOT be accepted.
Full Name Student ID
PART 1. What mark do you expect to achieve with the report your group submitted?
How well do you think that your group performed as a team?
What were the challenges YOU faced with respect to team work (remember to
discuss the extent of your own contribution)?
We expect excellent marks for our group assignment as we have tried to cover all the
aspects that were needed for this study. Each of the group members have worked hard so
that the project should be best and we can get higher marks this semester. As a team, we
faced lot of challenges as every individual has unique personality an differs in opinion to
large extent. There was difference in opinion regarding the work segregation at the time of
deciding upon who will research on what and how to plan with the overall group
assignment. It was difficult for us to decide together how to manage such an assignment.
After working together, we were able to built sense of trust and understanding among
each other that made the work quite easy. My own contribution in this whole project was to
coordinate entire aspects. I was the team leader and I had lot of responsibilities that
started from the first day to the end. I faced challenge to coordinate with my team in the
initial stages and had no idea where to start with the project. With the help of my lecturer
and seniors, I was told to plan first and then start with the work. I was quite impressed by
my work as I received compliments from my colleagues that I managed entire things too
well. There was still lot of loopholes that I could notice now and I am happy that we as a
team have taught a lot of new things each single say while exploring the topic on DHL.
The topic was related to understanding the buying behavior of small business selling
fashion. Here, different components had been taken into consideration by using different
theories on motivation, attitude, personality and classical conditioning.

PART 2. Based on the challenges you identified above, provide recommendations
for future students in this subject.
The challenges that was mentioned above was lack of proper planning in the initial stages
where I was not able to coordinate with the team as every individual had their own
viewpoint to look at aspects. I would recommend future students to first plan the entire
project with the help of team mates. There should be transparent communication among
the team members where each team member should be given equal chance to voice their
opinion without any hesitation. Planning is very important for group project. During
planning, most of the aspect will be taken into consideration and work can be simpler and
easier.

PART 3. Describe the most useful marketing theories, concepts and/or frameworks
that you have encountered as part of this project process (NOT THE SUBJECT AS A
WHOLE, but THE PROJECT in particular).Discuss how these theories can enhance
business practice.
I found that classical conditioning theory was one of the most useful marketing theories
that directly link with our topic of discussion. By using this theory, we recommended that
DHL should customize their contract based on the needs of small business. Market
research need to be conducted where the research and development team should find out
current trends, fashion and preferences of customers.