Customer Buying Behavior and Eco Lodges: A Research Project (Claridge)

This research project investigates the customer buying behavior within the context of Eco lodges, specifically focusing on the impact of this behavior on the hospitality industry. The study aims to analyze the role of Eco lodges in sustainable development and the factors influencing customer decisions, particularly in light of the Covid-19 pandemic. The report includes sections on the research aim and objectives, the reasons for selecting the project, a review of precedents and sources, the research approach and methodologies (including deductive research and both qualitative and quantitative methods), and a detailed timeline of activities. Data collection involves interviews and questionnaires with a sample of 30 respondents. The project also addresses ethical considerations, including participant consent and data security, and includes a project ethical form. The research is designed to provide insights into customer preferences and the impact of Eco lodges on the hospitality sector, with the goal of informing strategic decisions for businesses like Claridge.

Research project
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Table of Contents
Section One: Title or working title of project..................................................................................3
Section Two: Reasons for choosing this project ........................................................................3
Section Three: Precedents and sources ......................................................................................4
Section four: Research approach and methodologies.................................................................5
Section five: Activities and timescales ......................................................................................6
REFERENCES................................................................................................................................8
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Section One: Title or working title of project
The research is on the buying behaviour of the customers for the Eco lodges (Mic and
Eagles, 2019). The business have the impact of the buying behaviour of the customers and
they will help Claridge in making the strategies. The hospitality industry is affected by the
decisions of the customers and they will help them in increasing the performance.
Research Aim
“To analyse the customer buying behaviour and the role of Eco lodges in
sustainable development of hospitality industry. A study on Claridge.”
Research Objectives
 To understand the concept of Eco lodges.
 To analyse the role of Eco lodge in sustainable development.
 To determine the customer buying behaviour towards Eco lodges in hospitality
industry.
Section Two: Reasons for choosing this project
The study of the impact of buying behaviour the role of Eco lodge in sustainable
development of Eco lodges is analysing the impact of Covid 19 on the hospitality industry
of UK and the decisions of the Claridge. The steps and corrective measures taken by the
Eco lodge in the hospitality industry in UK on the Claridge. To achieve the objectives of
the research there are different factors that will help the organisation in UK to increase the
performance.
The first objective of the research is to understand the concept of Eco lodges in UK. The
Eco lodges is the type of accommodation that is located in the destinations which is
surrounded by the environment (Warren, Becken and Coghlan, 2018). The second
objective of the research is to analyse the role of Eco lodge in sustainable development.
The third and the last objective of the research is to determine the customer buying
behaviour towards Eco lodges in hospitality industry. The organisations are having the
impact on the customers of Eco lodges and the impact of Covid 19.
The research is on the methods used by the Eco lodges on reducing the impact on the
business and the decisions of the Claridge. The primary factor for the research is to focus
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on the in depth analysed of the impact of Covid 19 on the hospitality industry of UK. The
report includes the factors for collecting data, findings, analysis and the conclusion. The
time for the report is 7 months and they will have the budge of 25 Euros and it is
including the transportation costs. The tools that are used in the research is mobile phones.
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Section Three: Precedents and sources
The concept of Eco lodges
According to Dragan, The concept of Eco lodges is the accommodation location that is in
the environment of the rural places. They are located in the environment friendly place
with having 30 rooms. The objective of the Eco lodges is to strengthen the local suppliers
and workers condition by taking the factors that will help them in increasing the
performance (Ecotourism and Ecolodge Accommodation, 2021). The organisation is
having the green hotels which is located in the place with the environment. The tourists
who like to have good time in the environment and they want to be away from noise
pollution, traffic and pollutions that are making it difficult for them in the organisation. It
will increase the knowledge of the people and will help them in improving the
performance. The Eco lodges are protecting the environment and giving the tourists the
books and other facilities that are giving good experience to the customers. There are
different types of Eco lodges like modal Eco lodges, environment lodges, lodges resorts,
camps and village and rural lodges. The employees of the Eco lodges will help them in
explaining how they can have the good experience and protecting the places. The Eco
lodge will help the local people and they will get the employment in the organisation.
The role of Eco lodge in sustainable development
According to Rong hu, The Eco lodges are important for improving the performance of
the hospitality industry. They are located in the rural place and giving the facilities to the
customers who want to have the good experience. The prices of the Eco lodges are higher
than the hotel because they are giving the experience which is important. The Eco lodges
are built in the environment and they are having the resources which are reusable and they
will have to increase the costs (Qualitative study of green resort attributes-- A case of the
crosswaters resort in China, 2021). The organisations are attracting the high class
customers who want to have good experience and they are focusing on the quality of the
products. They are having operating costs and resources that are impacting the customers
and they will help the organisation in improving the performance.
The customer buying behaviour towards Eco lodges in hospitality industry
According to Sun Kim, The customers want to have the products that are helping them in
increasing the performance. The Eco lodges are located in the rural places and they are
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safe in the Covid 19. The customers who want to the good experience will like to have a
place which is helping them in increasing performance (The review of “green” research
in hospitality, 2000-2014: Current trends and future research directions, 2021). They are
taking care of the safety and health of the people who are in the places. The organisation
is having the policies that are important for the customers who are interested in Eco
lodges. The customers are having the products that are helping them in increasing
performance. They will have to analyse the factors that are important for them and will
select the organisation according to the products. The organisation will have to focus on
the factors that will help them in increasing performance (Menegaki and Agiomirgianakis,
2019. The Eco lodges is the option selected when they want to have the products.
Section four: Research approach and methodologies
The research will include research onion that is report and the tools for collection of data,
types of investigation, research philosophy and research methods used by the organisation
(Ghaderi and et.al., 2019). The deductive research report will make the questionnaire and
they will help in analysing the factors that will help in improving the performance. The
primary and secondary research is used in the organisation and the sample is 30
respondents who are the Eco lodge of Claridge. The qualitative and quantitative method is
used in the research for the Eco lodges of Claridge.
Section five: Activities and timescales
The review of “green” research in hospitality, 2000-2014: Current trends and future
research directionsThe work is done in stage and the Gantt Chart is used in this research
project.
Week 1 and 2- In the week 1 and 2 the research topic is chosen and it is accepted by the
tutor.
Week 3 and 4- The research is including the aims and objectives and the literature
review with the evidence from the theories, internet and journals.
Week 5 and 6- The brief of the literature review is analyses and the overview of the
issues and problems of the research .
Week 7 and 8- Research methodology is having the method and the approaches used in
conducting the research.
Week 9 and 10- Recommended Time scale is given with the help of Gantt chart and a
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blueprint has been prepared which describe the process of research.
Week 11 and 12- Research data and the interpretation with the use of primary and
secondary method.
Week 13 and 14- The limitation of the research and methods used in increasing the
quality of the products is analyzed.
Week 15 and 16- The research will have the areas for future research, recommendations
and conclusion.
Milestone one: The topic of the research project has successfully identified and is approved by my
Tutor.
Target date (set by tutor): 18/02/2021
Milestone two: The outstanding stages are progressing and it will be submitted as outlined in my Gantt
chart
Target date (set by tutor): 05/04/2021
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Comments and agreement from tutor
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REFERENCES
Books and Journals
Mic, M. and Eagles, P.F., 2019. Cooperative branding for mid-range ecolodges: Costa
Rica case study. Journal of Outdoor Recreation and Tourism. 25. pp.113-121.
Warren, C., Becken, S. and Coghlan, A., 2018. Sustainability-oriented Service Innovation:
fourteen-year longitudinal case study of a tourist accommodation provider. Journal of
Sustainable Tourism. 26(10). pp.1784-1803.
Ghaderi, Z. and et.al., 2019. Corporate social responsibility and hotel performance: A
view from Tehran, Iran. Tourism Management Perspectives. 29. pp.41-47.
Menegaki, A.N. and Agiomirgianakis, G.M., 2019. Sustainable technologies in tourist
accommodation: A qualitative review. Progress in Industrial Ecology, an International
Journal. 13(4). pp.373-400.
Online
Ecotourism and Ecolodge Accommodation. 2021. [Online]. Available
through<https://www.researchgate.net/publication/322099297_Ecotourism_and_Ecolodge
_Accommodation>
Qualitative study of green resort attributes-- A case of the crosswaters resort in China.
2021. [Online]. Available
through<https://www.tandfonline.com/doi/full/10.1080/23311886.2020.1742525>
The review of “green” research in hospitality, 2000-2014: Current trends and future
research directions. 2021. [Online]. Available
through<https://www.researchgate.net/publication/312667982_The_review_of_green_res
earch_in_hospitality_2000-2014_Current_trends_and_future_research_directions>
Comments:
I confirm that the project is not work that has been or will be submitted for another qualification and is
appropriate:
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Agreed: (name) (date)
Comments and agreement from project proposal reviewer (if applicable)
Comments:
I confirm that the project is not work that has been or will be submitted for another qualification and is
appropriate:
Agreed: (name) (date)
Project Ethical Form
Student Details
Student Name Student ID
Programme:
School:
Start date:
End date:
Section Two: Project summary
Please select all research methods that you plan to use as part of your project:
Interviews- Yes
Questionnaires- Yes
Observations- No
Use of Personal Records- No
Data Analysis- Yes
Action Research- No
Focus Groups- No
Other (please specify)
Section Three: Participants
Will your research involve human participants? Yes
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Who are the participants? Tick all that apply
Ages 12–16: Adults:
How will participants be recruited (identified and approached)?
The random sampling method is used in the research project.
Describe the process you will use to inform participants about what you are doing:
The research will inform the respondents by communicating with them.
How will you obtain consent from participants? Will this be written? How will it be made clear
to participants that they may withdraw consent to participate at any time?
Studies involving questionnaires: Will participants be given the option of omitting questions
they do not wish to answer?
Yes
If No, please explain why below and ensure that you cover any ethical issues arising from this:
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be approved.
Yes
Will you debrief participants at the end of their participation? (e.g. give them a brief
explanation of the study)
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Yes
Will participants be given information about the findings of your study? (This
could be a summary of your findings generally) Yes:
Section Four: Data storage and security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes
Who will have access to the data and personal information?
During the research
Where will the data be stored?
Will mobile devices, such as USB storage and laptops, be used?
Yes
If yes, please provide further details:
After the research
Where will the data be stored?
In mobile phones
How long will the data and records be kept, and in what format?
It is kept as long as they want.
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