UGB335: Strategic Marketing Assessment of BYD Energy's Strategies

This report presents a strategic marketing assessment of BYD Energy, a high-tech company focused on renewable energy solutions. It begins with an introduction outlining the company's mission and product offerings, followed by a critical analysis of BYD Energy's operations, competitive landscape, and consumer market. The report then examines key competitors like Good Energy, Octopus Energy, and PowerVault, comparing their strategies and market positions. A detailed customer market analysis is provided, focusing on BYD's target consumer segments and their behaviors. The assessment further explores BYD's innovation and international marketing strategies. The report concludes with a summary of findings and recommendations for improving BYD Energy's strategic marketing efforts and future performance. The report is a comprehensive analysis, providing a detailed overview of the company's strengths, weaknesses, opportunities, and threats within the global market.

Strategic marketing
assessment
TABLE OF CONTENT

INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................4
Critical company analysis of BYD Energy -..........................................................................4
Critical Competitive companies analysis...............................................................................5
Critical consumer market analysis.........................................................................................8
Critical Strategic Collaboration & Contextual factors/issues..............................................10
TASK 2....................................................................................................................................12
Innovation strategies............................................................................................................12
International marketing strategies........................................................................................13
CONCLUSION........................................................................................................................15
REFERENCES.........................................................................................................................16
INTRODUCTION
Strategic marketing assessment can be understood as one of the most important
business paradigm through which companies are able to develop higher effective position
within global world scenario where various competitive factors have been emerging. There
are large numbers of renewable companies coming up globally with smart innovative
technology usage among all fundamentals to provide high quality zero emission energy
solutions. The strategic marketing assessment has further brought wide analysis onto how
new brands bring on keen potentially functional energy for gaining high end competitive
global benchmarks through which companies strategically form the various components

which will globally built higher yield among operations. BYD (Build your dreams) energy is
high tech company devoted to technology innovation for providing better life standards with
aim to build efficient, safe and stable energy storage solutions for wide renewable energy.
Company functional operations are widely segmented for energy solutions and storage
applications dedicated to provide zero emission energy solutions. Report explains situational
analysis focusing on company existing operations, competition, customer and collaboration
factors for gaining stronger fundamental view of how wider strategic synergy can be
functionally enabled. Report further brings forward BYD energy’s company strategic
marketing option and how planning in future for gaining stronger performance metrics which
can bring on new rational goals for larger profitable goals (Thellufsen, Sorknæs and Sperling,
2020).
TASK 1
Critical company analysis of BYD Energy -
The BYD is spread within 30 industrial parks worldwide where 18 million is total area of
production place where there are locations within China, factories present within US, brazil .
japan and Hungary, France and INDIA which are the most popular workplaces. There are
230,000 employees and revenue is around 16.690 million and around 35.000 engineers and
technicians which are the major assets of company. Human resources are an important
tangible resources where brand specially focuses to attain onto new functional paradigms
along with competitive assets and stronger synergy of actions onto which company
progressively focuses.
BYD number of employees: 180,000 employees ( tangible and physical resources) and is
ranked 8th worlds most innovative company whose annual sales is of US12$billion in
2015 and is holding 11% of global market (intangible resources) share within electric
vehicles and year in year increase increase in e-vehicles sold within
2015 (6,600 buses and 61,722 cars). It has been known as leading global specialist and
leader in batteries and holds 20% of global market share and has more than 20 years of
experience in designing and ,manufacturing batteries.
BYD (Build Your Dreams) energy is a high tech company devoted o new technology
innovation for higher effective better living standards which aims at building efficient, safe

and stable storage solutions for wide new renewable energy. From energy generation
products and storage of its application, BYD energy is prominently dedicated to providing
zero emission energy solutions where the slogan of brand says “New energy gives us new
future”. The company products included battery box low and high voltage for residential and
commercial purposes where large scale battery projects working within major parts of world
within many countries. The brand mission is to provide provision of non-toxic emission and
zero pollution services where the core values are related to excellence, passion along with
innovation to bring on wide paradigms of usage. BYD is known for producing well
functioning new end innovative products which are highly advanced among all metrics
pertaining to wider new usage and goals segmented to bring on best rational functional
approaches to provide pollution free living conditions to people. Directional and growth
strategies are an important part of company production and working potentialities where the
latest air conditioner manufacturer, BYD’s R&D team has designed an air conditioning
system specifically for the Modular outdoor ESS which effectively increases the energy
utilization rates and cooling/ heating performance levels by 30% (Destek and Sinha, 2020).
. The air conditioning system controls wide heat generated to large extent which
eventually reduces the heat generated. Competences and competitive advantages are also an
integral part to form the future progression where the core values of BYD company
operations are excellence, pragmatism, passion and new innovation with coming time and
wide paradigms of change which further brings on wide changes . The brand mission is the
provision of non-toxic energy with Zero emission and zero pollution tools to provide well
innovative renewable solutions to bring on high ethical advancement which not only yields
new rational services but also goodwill among consumers. Marketing assets can be known as
wide paradigms pertaining onto new leverage parameters through which new benchmarks of
profitability can be reached on and marketing is used with wide use of social media channels
and functional channels. BYG company has also developed its presence among world parts
within various countries with its wide renewable energy solutions to develop new living
standards around the globe and to keep pure pollution free air around for people (Goksu,
Bayraktar and Pamik,2020). The advanced strategic marketing with use of digital media
scope and partnership with global various brands has enabled to keep functional efficiency
programmed. BYG company energy storage products hold the capability to play significant
role in reducing wide end price levels and users reliance on the power grid which further
works as a marketing asset on the consumer goodwill level among global levels. Recently,
BYD energy storage solution with its fast effective working potentialities has been capable to

won high favour form various investors in countries such as Belgium and Poland with its
wide investors who are also the major sales clients with the demonstration of powerful
competitiveness of its wide products and services.
Critical Competitive companies analysis
GOOD ENERGY COMAPNY OCTOPUS energy
company
Description  Good energy group within the
PLC is British energy company
based in UK which generates
and purchases new renewable
electricity services where
supplies green electricity and
gases to various consumers
within homes and businesses
throughout UK (Herbst and
Grant-Smith, 2020).
 Octopus energy is an
electricity and gas
supplier company
within UK widely
specialising in
sustainable energy
solutions with wide
innovation factors,
established in 2015 as
subsidiary of Britsh
asset management
company where
company has over 1.5
million domestic and
business customers.
Mission  Good energy company works
with the mission to develop
green electricity services and
innovative products for wide
 Octopus energy
company works with
mission to produces
sustainable energy

level of consumers within UK
where it further aims to target
the purpose of electricity
services. Good energy works
with mission to bring on new
levels of competencies and
stronger synergy of advanced
functional strength.
solutions with wide
innovation among all
paradigms, with focus
for specialising on
sustainable
innovation at a cost
effective price to all
customers.
Marketing and
business strategies
 Good energy company uses the
various marketing and strong
business strategies with use of
new rational goals with wide
technical use of digital media
and innovative marketing
techniques, also with use of
social media usage to reach
larger audience.
 Octopus marketing
and business
strategies are focused
with use of
innovation new
rational synergy of
business marketing
and business
strategies, which will
work onto new
rational goals.
However with new
rational stronger
marketing channels
have to be
regenerated with wide
innovation to beat the
level of good energy
company position
(Coester, Hofkes,
and Papyrakis, 2020).
POWERVAULT BYG energy

Description  POWERVAULT is known for
producing renewable energy
solutions where business focus
is built to produce smart, simple
and affordable solar energy
storage for your home and
various innovative commercial
places .
 BYG energy works
with the goal to
provide efficient, safe
and stable storage
solutions where there
are wide products
and services targeted
to bring on new
synergy of continuous
innovation.
Mission  POWERVAULT company
works with mission to be
working on with advanced
functional targets for renewable
energy formulation where
consumers can get qualitative
services and mechanical
advanced technology for
gaining on new strength.
 BYG energy works
with mission to
function on with new
rational goals where
new techniques are
targeted to bring on
new rational goals.
Marketing and
business strategies
 POWERVAULT has higher
quality marketing and business
strategies with new rational
focus built on with strong new
large innovation.
 BYG energy
company need to use
on new latest
marketing and higher
innovative business
strategies for bringing
on new customer
segments within
international levels.
OCTOPUS company BYG ENERGY
Description  Octopus company works with
the ablity to work on with wide
 BYG energy works
with the wide ability

innovation strategies onto
stronger efficiency with
stronger mechanical tools.
to work with
renewable energy
fundamentals where
customers are given
new rational services,
products through new
technical goals of
renewable energy.
Mission  Octopus company works with
mission to provide best services
but as comparatively to BYG
energy there is higher demand
to invest in operations (Kumar,
Siddiqui and Singh,2020).
 BYG energy
company has the
mission to provide
strong innovation and
wider rational goals
which can be further
enhanced with
consumer oriented
products.
Marketing and
business strategies
 Octopus energy company has
less innovative strategies as
compared to BYG Company
where there is still demand to
bring on new profitability goals
and operations
 BYG energy has
strong business and
marketing straetgies.
Critical consumer market analysis
Customer market analysis can be understood as one of the most important business
segment which enables to strategically formatively build the wider functional parameter for
bringing on positive development within all working factors through which new end profits
can be gained. Consumer behaviour refers to an individual habit, including wide social
trends, frequency patterns and strong background factors influencing their wide decision for
buying selectively from the wide range of products and services. BYG company key target
consumer segments within the world are widely spread among various parts of countries

where it can be seen that BYG company has successfully built goodwill through its
innovative products and services. Consumer market analysis can be understood with the fact
that consumers look upon wide working potentialities of all batteries and innovative
machinery worked upon all the products through which BYG has built strong image among
consumers.
 BYG commercial clients are various MNC companies and brands who have wide
range of technology operations working within the brand where there are large
demands to have new rational synergy of innovation among all potential energy
paradigms. BYG company is having wide operations and consumer market is
segmented to be highly developed with new rational technology, innovative use of
technology to reduce the carbon emissions onto large potential percentage. The
company with its promising best quality metrics , strong developed working leverage
has made wide goodwill among consumers market share. Consumers are served with
the best technical resources to improve their living scenarios with stable renewable
energy living paradigms where energy generation is widely focused onto innovative
usage of all materials (Leithon, Werner and Koivunen, 2020).
 There are large number of BYC commercial clients within international market
paradigms within Europe where large potential innovative designs with high tech
usage materials to provide smart zero emission energy solutions. The brand works
with vast consumers where commercially it provides high voltage residential and
commercial purposes where there are large scale battery projects developed among
various countries. The company has been detrimental to keep strong quality metrics
and work with the slogan “New energy give us new future” where company focuses
to use wide commercial purposes potential projects. BYD works as highly innovative
renewable solutions to all storage solutions which have been working on the various
rapid working patterns.
 Countries around globe are widely partnering with BYD energy solutions company
which has been successful in building wide zero emission energy solutions and
strongly work on the arenas where there are vast working potentialities to cope up
with the demands of global business scenario. The zero emission solutions are
working on vivid consumption patterns within vast categories and dynamic consumer
product development trend where effectively the company has been gaining wide
goodwill and profitable working paradigms (Boulogiorgou and Ktenidis,2020). The
most pertinent consumer need states and offers strategic recommendations where

there has been recognised high evolving demand for consumer preferences evolution
at all landscapes. BYG has impact fully developed strong place among competitors
due to its wide consumer base which has not only been gaining strong growth and
technical progression, but has also been leveraging higher synergy of world
innovation within renewable energy.
Critical Strategic Collaboration & Contextual factors/issues
Strategic collaboration is highly becoming one of the major parameter for extension
and expansion of business into global hemispheres where people use wide marketing trends
and structural functional parameters for growing within global working scenario and to lead
fundamentally onto new rational profitability goals. The BYG Company being one most
high-tech brand producing large innovations among its renewable machines which are
focused to built zero emission energy solutions to all projects which are an integral part
further for developing strategic development among all levels.
 BYG Company has collaborated with Toyota motor company within Japan in 2019
wjere research and development today has signed an agreement for establishing joint
company for innovative battery electric vehicles where energy is less used , It is
estimated taht business will be established in china in within 2020 , with BYD and
Toyota companies having evenly 50 percent of total capital.
 The solar energy battery storage for green energy is one of the most important
factor where BYD focuses to build its partnerships within business industry
globally for stronger delivery of best quality productive services. The new B-Box
HV model complements the B-Box series of easy to install modular and scalable
battery cabinets, with best innovative quality services for producing best green
energy.
 BYD has been seeing successfully collaborating with wide brands and MNC’s to
strategically form the wide positive fundamental place among global renewable
energy company practices where it aims to be one of the most innovative company
having wide large scale battery projects in many countries. The company has been
successfully launching wide collaborations of solar energy batteries with strong power
holding potentialities with which large scale of electricity can be saved.
 The BYD strategic critical collaborations are technically focused with wide residential
and commercial purposes where large scale battery projects have been established in

many countries for gaining wide stronger place for forming new rational goals. The
brand has been working fundamentally to provide energy generation and storage
application where it is dedicated to provide zero emission energy solutions and to
forge ahead on various aspects through which wide synergy of innovation along with
technical advancement can be explored. Partnerships with various companies of BYD
have given new scope of expansion into untapped countries segments and to withhold
new working leverage potentiality through which large scale projects are built (Ishola
and Tilli, 2020).
Issues faced and contextual factors:
The BYG is one of the best renewable energy solution provider brand which has been aiming
to vitally develop new level innovation and exploration of technical advancement among all
operations where focus is to build zero emission and zero pollution air. BYG works with the
aim to bring on excellence, passion and wide innovation within wide rational goals and
technically progressing to bring on new synergy of wide rational profitability through which
consumer market is extended. However with wide dynamic business scenario there are
various challenges also which has given BYG wide challenges to work on which can be
analysed as follows:
 The fast competitive external business factors such as entrants of wide competitors
which are working onto new competitive levels of functional efficiency has made
BYG company to bring on new investment decisions also with changing viable
demands. There is also enhancement required among business operations with
strategic management, technical advanced synergy of all products and services for
gaining wide expansion of profitability and goodwill to keenly leverage onto new
rational goals.
 Market structure and dynamic consumer market demands has also been working as
one of the most competitive factor through which BYG needs to work on adoption of
more innovative cost effective services. The company with aims to bring on strategic
management and marketing fundamentals have to yield onto innovative pricing
decisions and also keep stringent control on the training of all employees for bringing
on consumer oriented products with strong renewable energy force and technical
explorative services within global paradigms (Baldinelli, Barelli and Discepoli 2020).
 BYG has also stiff competition from digital marketing emerging tools and social
media marketing avenues where brand needs to bring on new synergy of transmission

and new rational skills of innovative marketing which will enable to build on
consumer focused services. The promotion strategies have to be strategically framed
on with new innovation goals and attractive advertisements of mission and vision
which will yield onto new ratioanl productive yielding factors (Radziwon and Bogers,
2019).
TASK 2
Innovation strategies
BYG Company faces wide extended competition from external forces where world is
witnessing wide shift in projects and companies coming up with renewable sources where
latest use of high innovation are coming up. Changing climate conditions and rapid
evolvement of new technology with new inputs through which new resourceful innovation
has been programming to bring on developed working outputs for gaining rational new
services have become wide profitable working scenario. The BYG companies faces
challenges within future business scenario where there has been recognised wide challenges
and functional advancement among renewable energy formulations. New innovation
strategies are highly important for BYG company to adopt and work on with continuous force
of technical development through which wide consumer market goodwill can be formed and
also extended profitable working goals.
 Wave power- This is one of the latest renewable energy which is getting wide scope
and preference for building on new level of advancement for forming up the
considerable wide use of open space available in oceans. Wave power not only works
with wide tremendous amount of energy it produces, wave power could not only work
onto with new reflective scope of services with vast sources of efficient renewable
energy. It has been getting wide preference among projects where renewable
companies find it diversely prominent and effectively working on with strong
innovation to keenly leverage onto new rational goals. Wave power adoption will
enable BYG company to bring on advanced projects for international counties
projects where there are wide open spaces developed, which will enable to bring on
new rational productive profits and competitive goodwill among consumer market
share (Ghorbani,Shirmohammadi and Mehrpooya, 2020).
 Alcohol waste- Brewers are vastly using the leftover from the distilling process to
create renewable energy where in Scotland the process is getting wide preference for

effectively formulating new energy form waste. Some companies in country have
figured out that conversion of 100 distilleries enables in preventing waste and
contributing to ambitious energy goals. BYG can effectively use this new innovative
renewable energy which will enable to gain stronger developed market position and
create more smart solutions by creating waste management as an innovative tool for
the procedure input. Alcohol waste usage will enable BYG to form wide strong place
among competitive business world with new innovation usage through which wider
rational productivity can be enhanced and also there are wider competitive levels
formed.
 Printable solar panels: Solar inks are effectively used on rolls of plastic, rather that
building panels form silicon which works as an easy and inexpensive option for
applying new solar cells to small electronics. Solar panels with solar printable panels
are gaining stronger preferences among customers who work with vast limitless
source of renewable energy which can be also easily fit at terraces and big arenas of
open spaces. BYG can use this cost effective innovation which will enable to build on
larger keen focus among working fundamentals with reflective ken progression and
bring on new synergy of innovation for building renewable energy. Solar energy
holds wide opportunity for gaining limitless working fundamentals through which
new resourceful working extension can be enabled to bring on new synergy within
competitive business levels. BYG company for gaining on new strategic position
within world business companies have to work on with continuous new open space
extension of establishment for solar energy which will yield onto entering wide new
customer segments (Campos-Guzmán,García-Cáscales and Urbina,2019).
World has been recognising the vast potentiality of renewable energy solutions
where the climate sources such as wind, water and natural sunlight can be used for
fuelling the growth for building on new innovation factors through which wide
development can be brought under vividly. There are various challenges within world
business faced by BYW where the renewable energy has been recognised as one of the
most important demand by companies to reduce their carbon emissions and also to
contribute effectively within the CSR activities. The B YW company for gaining strong
place within competitive business world have to potentially enter into untapped countries
segments and also focus with the new resource optimisation factors for gaining on new
position metrics.

International marketing strategies
International marketing factors hold diverse and dynamic working potentialities
through which business can develop strong presence within competitive world of marketing
and dynamic functional strength which further adds onto bringing on new level of
competitiveness . The international marketing strategies hold vast working expansion
fundamentals which further bring on new determinants and reach wider scale customer
segments (Gallagher, Basu and Styles, 2019). BYG will not able to develop wider space
among renewable energy business position if it is not working on with wide new rational
goals to expand onto international market and also use digital media space for promotional
strategies.
 Partnering: The partnering with various brands and companies have been recognised
as an innovative way to develop wider networking with audience, clients present
within another countries. Partnering will enable BYG to regenerate new space within
world metrics by bringing the position strongly emphasised within innovation metrics
and to program on larger technical advancement. The partnerships with other business
brands within new countries segments have been gaining on new levels of rational
effective customer satisfaction levels and to promotionally work onto new goals can
be formed through which strong place can be developed. BYG will be able to yield
onto new technical roles of large profitability goals which are connected with wide
business scenario within world metrics and rationally work onto keen paradigms for
highly developing larger innovative place among operations.
 Joint venture: BYG with joint venture by new companies, brands have to work on
with continuous functional efficiency where there are wide working opportunities and
also develop strong ventures with new innovative marketing strategies. The renewable
energy companies within business world are widely entering onto international
domains with stringent use of innovation and joining with already established
companies where the joint venture works onto new technical levels (Murgante,
Botonico and Scorza, 2019). The BYG brand will also focus to bring on joint
ventures with new strategies and stronger effective usage of goals for leveraging on
the higher force of continuous innovation.
 Franchising the brand: The BYG company can also enter into franchising the brand
which will enable to bring on new rational goals for gaining new space into
international global levels by legally franchising operations to wider new paradigms
with another business company. BYG will able to develop higher strategic place

within global business world by developing onto higher synergy of using the
franchising factors through which new expansion targets can be formed. Franchising
the brand name will also enable to bring on productive goals and competitively bring
on new rational focus through which higher yield of cooperative structure can be
formed with new rational goals. BYG will enable to yield onto new target consumer
market analysis where brand shall also focus onto bringing on innovation among all
functional channels where there is wide scope.
 Digital marketing strategies: BYG company shall also work with wide new
marketing and promotional strategies on social media parameters within
international levels globally through which wide synergy of innovation can be
enabled for gaining on new place among world levels (Naqshbandi,Tabche and
Choudhary,2019). The digital marketing space has been recognised as fundamentally
strong promotional tool through which keen developed synergy can be enabled at
marketing competitive benchmarks for gaining on new space among business world.
Facebeook, YouTube and twitter are building on commercial marketing platforms for
companies to promote their marketing paradigms into international levels within
globe where new brands are competitively building on keen focus and higher place
of functional strength for gaining on mew levels of consumer market strength. BYG
brand shall use new digital marketing channels strategically for gaining on new levels
of marketing paradigms to reach and communicate creatively with consumers about
wide products, services which will enable to productively use new rational goals.
CONCLUSION
The report can be concluded with wide explanation and determinants onto how new
productive goals can be developed in strategic marketing assessment for competitively
building on wider space among business operations for gaining larger profits among all
levels. BYG company being one of the most known international brand producing smart
renewable energy solutions actively by working on various levels of technical innovation for
gaining on new levels of strong functional strength. Report concludes in depth examination
of company functional levels of operations, competition levels within marketing and business
world where there is also analysis of competitive levels among consumers, collaboration
within brands and how new strengths can be formed among larger parameters of innovation.
Report further concludes rapid force of bringing on keen development and stronger synergy

of international marketing strategies, and use of innovation strategies through which wider
scale services can be formed among operations. Report enables us to analyse within the
conclusion that strategic assessment is one of the most important parameter through which
new end goals can be formed among operators where BYG company has to use on new
innovation for strategically forming wider scope for gaining on new levels of competition
among business operators through which new end goals can be worked on. The report has
also concluded how digital marketing is highly important for gaining on new competitive
place within business scenario and to function on the large ethics where reflective synergy of
innovation is important (Urbinati, Chiaroni,. and Frattini, 2020).
REFERENCES
Books and journals
Baldinelli, A., Barelli, L., and Discepoli, G., 2020. Economics of innovative high capacity-to-
power energy storage technologies pointing at 100% renewable micro-
grids. Journal of Energy Storage, 28, p.101198.
Boulogiorgou, D. and Ktenidis, P., 2020. TILOS local scale Technology Innovation enabling
low carbon energy transition. Renewable Energy, 146, pp.397-403.
Campos-Guzmán, V., García-Cáscales, M.S.. and Urbina, A., 2019. Life Cycle Analysis with
Multi-Criteria Decision Making: A review of approaches for the
sustainability evaluation of renewable energy technologies. Renewable and
Sustainable Energy Reviews, 104, pp.343-366.
Coester, A., Hofkes, M.W. and Papyrakis, E., 2020. Economic analysis of batteries: Impact
on security of electricity supply and renewable energy expansion in
Germany. Applied Energy, 275, p.115364.
Destek, M.A. and Sinha, A., 2020. Renewable, non-renewable energy consumption,
economic growth, trade openness and ecological footprint: Evidence from

organisation for economic Co-operation and development countries. Journal
of Cleaner Production, 242, p.118537.
Gallagher, J., Basu, B. and Styles, D., 2019. Adapting stand‐alone renewable energy
technologies for the circular economy through eco‐design and
recycling. Journal of Industrial Ecology, 23(1), pp.133-140.
Ghorbani, B., Shirmohammadi, R. and Mehrpooya, M., 2020. Development of an innovative
cogeneration system for fresh water and power production by renewable
energy using thermal energy storage system. Sustainable Energy
Technologies and Assessments, 37, p.100572.
Goksu, B., Bayraktar, M. and Pamik, M., 2020. Prediction of solar energy potential with
artificial neural networks. In Environmentally-Benign Energy Solutions (pp.
247-258). Springer, Cham.
Herbst, J.M. and Grant-Smith, D., 2020. Opportunities and challenges for growing
community renewable energy. Struggles and Successes in the Pursuit of
Sustainable Development.
Ishola, M. and Tilli, C., 2020. Waste-to-Energy Solutions in Uppsala, Sweden. In Renewable
Energy and Sustainable Buildings (pp. 529-535). Springer, Cham.
Kumar, N., Siddiqui, A.S. and Singh, R., 2020. Major Issues Related to Power Quality,
Impacts and Possible Solutions in Utility Grid with Integration of Renewable
Energy Sources-A Review. Studies in Indian Place Names, 40(10), pp.421-
431.
Leithon, J., Werner, S. and Koivunen, V., 2020. Cost-aware renewable energy management:
Centralized vs. distributed generation. Renewable Energy. 147. pp.1164-
1179.
Murgante, B., Botonico, G., and Scorza, F., 2019. Innovation, technologies, participation:
new paradigms towards a 2.0 citizenship. International Journal of Electronic
Governance, 11(1), pp.62-88.
Naqshbandi, M.M., Tabche, I. and Choudhary, N., 2019. Managing open
innovation. Management Decision.
Radziwon, A. and Bogers, M., 2019. Open innovation in SMEs: Exploring inter-
organizational relationships in an ecosystem. Technological Forecasting and
Social Change. 146. pp.573-587.
Thellufsen, J.Z., Sorknæs, P.. and Sperling, K., 2020. Smart energy cities in a 100%
renewable energy context. Renewable and Sustainable Energy Reviews, 129,
p.109922.
Urbinati, A., Chiaroni, D.,. and Frattini, F., 2020. The role of digital technologies in open
innovation processes: an exploratory multiple case study analysis. R&D
Management. 50(1).pp.136-160.