Hospitality and Tourism: Byron Bay Promotional Brochure - HAT201

This project presents a promotional brochure for Byron Bay, a popular tourist destination in New South Wales, Australia. The brochure highlights key attractions such as beaches, the Byron Bay Lighthouse, and Captain Cook Lookout, emphasizing the region's 'HauteBoho' lifestyle and vibrant environment. It also details essential amenities and ancillary services available to visitors, including hotels, restaurants, tourist guides, and recreational activities. Access to Byron Bay is noted via air, road, and rail, with XYZ Travels Ltd. mentioned as a local travel resource. The brochure includes references to support the information provided, adhering to the Harvard referencing style, and aims to attract both national and international tourists by showcasing the destination's natural beauty and comprehensive visitor services.

The city has an iconic restaurant named as ‘The
Pass Café’.
The café is situated at the Pass Beach and open for
7 days. It provides local favorite menu options to
the guests with a terrific view of the beach (6).
Attractions
Byron bay is a paradise in
New South Wales which has
popular att racti ons like
beaches, nightlife, nati onal
parks, reserves and regional
markets which att racts
nati onal and internati onal
tourists.
Come and experience the Haute-
Boho lifestyle in Byron Bay. The
stunning natural attractions of the
place will captivate your heart and
soul. The vibrant environment of
the place will leave you
mesmerized.
Access to the
city
The city is situated just off the
Pacific highway which is 800 Kms.
north of Sydney and 170 Kms.
south of Brisbane (1)
The visitors can reach the
destination by air, road or rail
transport facilities (4).
XYZ Travels Ltd.
Old Stationmaster’s Cottage,
80 Jonson Street,
Byron Bay
Phone: [phone]
Email id: [e-mail]
Cheer up
and Chill
Out
Welcome to Byron
Bay!

Amenities and
Ancillary Services
The destination provides good amenities
and ancillary services to the visitors of the
city.
The city provides services of hotels,
restaurants, activities, tourist guides, and
financial services (3).
There is barefoot luxury at every step of the
destination. It provides access to pool,
beaches, clubs, Spa, walking trails, travel
services, Fitness services, sports, shopping
and library services for providing ease to
the guests and visitors (2).
Byron Bay Lighthouse Byron bay Lighthouse is one of the most amazing
attractions of the city. Here, the visitors can have a
look on the whale annual migration and is also a
home to the Southern Cross University Whale
Research Centre. The visit to the attraction is free
of cost. It is also hired for functions and events (7).
Beaches The city is blessed with beautiful beaches like
Tallow Beach, Main Beach Byron Beach, Clarkes
Beach, Wategos Beach and more. Byron Bay has
some of the best beaches of Australia. The Main
Beach is closest to the town while Clarkes Beach
is surrounded by less people and best for
spending time with family (8).
Captain Cook
Lookout
It’s an attraction for hanging out with friends and
family. It offers scenic costal views and walking
areas. It is located in the Cape Byron State
Conservation Area.
The entry fee is $4 per hour or annual pass is also
available for regular visitors (5).
Attractions of Byron Bay

References
1. Australia (2018). Guide to Byron Bay [Online]. Available from https://www.australia.com/en/places/sydney-and-surrounds/guide-to-byron-
bay.html [Accessed 10 April 2018].
2. Australian Government (2014). Byron Shire Visitor Profile and Satisfaction Report: Summary and Discussion of Results [Online]. Available from
https://www.destinationnsw.com.au/wp-content/uploads/2014/05/Byron.pdf [Accessed 14 April 2018].
3. ByronBay.com (2018). Your Free Guide to Byron Bay NSW [Online]. Available from: https://www.byron-bay.com/ [Accessed 14 April 2018].
4. Local Government NSW (2016). Program Tourism Conference 2016 [Online]. Available from
https://www.lgnsw.org.au/files/imce-uploads/166/LGA1073_TourismProgram%5Bweb%5D.pdf [Accessed 9 April 2018].
5. LonelyPlanet (2018). Welcome to Australia [Online]. Available from: https://www.lonelyplanet.com/australia [Accessed 13 April 2018].
6. The Pass café (2018). Welcome to The Pass Café [Online]. Available from: https://www.thepasscafe.com.au/ [Accessed 10 April 2018].
7. The Vista (2017). Byron Bay and Surrounds [Online]. Available from http://followthevista.com/wp-content/uploads/2017/05/BYRON-BAY-
GUIDE-_-2017.pdf [Accessed 12 April 2018].
8. Ytravel (2018). 5 BYRON BAY BEACHES YOU MUST SET FOOT ON [Online]. Available from: https://www.ytravelblog.com/byron-bay-beaches/
[Accessed 13 April 2018].