C11DA Blog Evaluation Report: Content Plan, Audience & Analytics

This document presents a blog evaluation report focusing on a travel and experiences blog targeted at millennials. The report details the choice of topic, its relevance to the target audience, and a content plan designed to maximize reach and engagement. It emphasizes understanding millennial interests in travel and sharing experiences, and how the blog caters to these needs. The content plan includes defining the blog's purpose, strategic planning, categorizing content to appeal to varied audience preferences, engaging the audience through relevant links and social media integration, and enhancing the blog's attractiveness with visuals and appealing fonts. The report also evaluates potential results using Google Analytics, aiming to create a highly engaging and well-received blog. Desklib provides students access to a wide array of resources including past papers and solved assignments.

Running head: BLOG REPORT
Blog Report
Name of the Student
Name of the University
Author Notes:

1BLOG REPORT
Topic and target audience
Blogs are an entertaining way to engage the audience and inform them about the
experiences of the writer. The credibility of a blog depends on how experiences are shared to the
reader (Vicente, Mattarredona & Alves, 2014). The topic of the blogs that has been selected is
based on the broad concept of travelling and experiences. After reading the blog the reader will
be informed about what to do and what not to do while travelling. It is a highly informative blog
as is has description of the places to visit and the essentials required to successfully complete a
travel experience.
The blog is aimed at and developed for the millennials. It is a known fact that millennials
love to share (Goeuriot et al., 2016). Millennial love to tell other people where they are going,
what they are eating, how they are dressed and so on (Durocher, Bujaki & Brouard, 2016).
Furthermore it has been found that they are highly interested in travelling. Instagram has taken
the world by storm and two of the top three hashtags on Instagram are travel related. It has been
found that majority of the millennials have the dream of travelling the world no matter what their
pocket capacity is (Garikapati et al., 2016). This highly informative blog will help cater to the
needs of the millennials in communicating experiences that many cannot afford. Growing
interest in travelling and experiences has resulted in rise of number of young millennials opting
to choose to travel rather than spending on materialistic possessions and by the year of 2025 the
millennials are expected to account for three quarter of the revenue generated by the industry
(Amaro, Henriques & Duarte, 2016).

2BLOG REPORT
Content Plan
It has been found that people love to share. Sharing helps people to inform others about
their lives. Some people derive utility in the form of satisfaction by carrying out such activities
(Ma & Chan, 2014). Other carry out the same for business purpose. Creating a blog revolving
around one’s business helps them highlight the key constituents of their business. Furthermore, it
has been found that people see blogs as a source of income. In order to be successful in engaging
the audience, it should be ensured that the following factors are catered to;
 The purpose: The content creators of the blog should clearly define the objectives
behind their blog. This would imply that the target audience of the blog is determined
along with the identification of the need for which the blog is being created in the first
place.
 Planning: Just as every other task in every domain, blogging should also involve a
considerable amount of planning (Daniels, 2013). The audience of the particular blog
have been identified to be millennials. Thus a suitable action plan should be devised to
cater to the needs of the mentioned demographic.
 Categorise: The broader topic that is applicable to the chosen blog is travelling and
experiences. It is known that the selected audience have an affinity towards the topic of
the blog. However different people have varied tastes and preference (Pagano & Maalej,
2013). A certain portion of the audience might find trekking more engaging and some
might find food and blog topics to be more engaging. Thus categorising is a measure that
will supposedly help in segregating the audience and give the content creator and
increased chance of gaining exposure and engaging the audience.

3BLOG REPORT
 Engage: The bog should use appropriate links. The worst possible implication that a blog
can have is issue with copyrights. Even though including links can help engage the
audience, it should be made sure that they are proper accredited and cited. Linking the
bog post with social media can be considered as a favourable strategy. The existence of
numerous communities on social networking sites such as Facebook can be a platform
from which the blog can attract, engage and develop an audience base. Creating
dedicated pages on such social networking sites can further help bolster the blog as it
would help in communicating with the audience.
 Attractive quotient: A well decorated blog attracts people. Choosing a topic that will be
applicable and common to majority of the prospective audiences will help the blog
generate views. The extensive use of images, videos, quotes and attractive font helps in
making the blog more appealing than the others.
It has been proven that millennials are showing increased and favourable responses to
the travel based blogs. It is an industry that is rapidly growing and numerous millennials are
turning to blogging as a source of income. Thus it can be said that if the purpose and
planning are perfectly aligned with the aforementioned components, the content that is
produced by the blog will be highly engaging and well received by the audiences.

4BLOG REPORT
REFERENCES
Amaro, S., Henriques, C., & Duarte, P. (2016, June). Comparing millennials with their
predecessors regarding online travel behaviours: A logistical regression modelling
approach. In eds. V. Benson and F. Filippaios, Proceedings of the 15th European
Conference on Research Methodology for Business and Management Studies, Kingston
Business School, Kingston University London, UK (pp. 9-19).
Durocher, S., Bujaki, M., & Brouard, F. (2016). Attracting Millennials: Legitimacy management
and bottom-up socialization processes within accounting firms. Critical perspectives on
Accounting, 39, 1-24.
Garikapati, V. M., Pendyala, R. M., Morris, E. A., Mokhtarian, P. L., & McDonald, N. (2016).
Activity patterns, time use, and travel of millennials: a generation in
transition?. Transport Reviews, 36(5), 558-584.
Goeuriot, L., Mothe, J., Mulhem, P., Murtagh, F., & SanJuan, E. (2016, September). Overview
of the CLEF 2016 Cultural micro-blog Contextualization Workshop. In International
Conference of the Cross-Language Evaluation Forum for European Languages (pp. 371-
378). Springer, Cham.
Ma, W. W., & Chan, A. (2014). Knowledge sharing and social media: Altruism, perceived online
attachment motivation, and perceived online relationship commitment. Computers in
Human Behavior, 39, 51-58.
Pagano, D., & Maalej, W. (2013). How do open source communities blog?. Empirical Software
Engineering, 18(6), 1090-1124.

5BLOG REPORT
Vicente, S., Mattarredona, E., & Alves, A. C. (2014). The importance of blog as a
communication tool to support the development of project-based learning.
In Proceedings of the Sixth International Symposium on Project Approaches
(PAEE2014) (pp. 39-1). Daniels, J. (2013). From tweet to blog post to peer-reviewed
article: How to be a scholar now.

6BLOG REPORT
Appendix
S
ource: https://www.rezdy.com/blog/millennials-depth-look-travel-segment-infographic/
Source: https://www.curalate.com/blog/millennials-travel-industry/