Organisational Review of Cacao Delights: Business Strategy 608

This report presents an organisational review of Cacao Delights, a dark chocolate retail business in Melbourne. It analyzes the company's policies, plans, procedures, products, and services, alongside its mission and vision. The review covers aspects like market research, budget planning, situational analysis using SWOT and PEST, ethical requirements, and strategic management directions, including objectives, targets, and success factors. The report also summarizes a meeting with the CEO, highlighting key issues such as sustainability, imported products, and strategies for sales expansion and cost-effectiveness. The analysis concludes with areas for improvement, such as optimizing advertising and leveraging social trends to increase chocolate sales. This document is available on Desklib, a platform offering study tools and solved assignments for students.

Assessment AT1: Organisational review
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Introduction
This report discusses the case study of cacao delights that provides the dark chocolate to
customers and it is a retail business. This study analyse the policies, plans and procedures and
types of products and services. They also set the mission and vision to achieve the objective.
CEO also discusses the various aspects such as market research plan, budget plan and different
issues. They also review the situational analysis and ethical requirements and types of strategic
plan they also set the objectives and targets and emphasis on the success factors.
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Written statement describing the organisation
Case study: Cocoa delights establish the chocolate store in Melbourne. They deal with the
products and services of chocolates. Cocoa delights are the retail brand that satisfies the needs of
customers. They also discuss the issues such as rate of interest, unemployment, consumers,
social trend, revenue. They also discuss the future expectations that include the external drivers ,
niche shopping malls. It also evaluates the barriers such as high cost, cost of wages. They also
analyse the cocoa delights with different sector such as san churro, Max Brenner , These industry
are taken from France, Belgium and Italy. The main mission of cocoa delights is to become the
leader in quality chocolate and maintain the culture for company and helps to foster the
development and growth. They also analyse the market plan and discuss the analysis related
cocoa delights(Tonmoy, et. al., 2018).
Organisational structure: Organisation structure includes the activities, supervision,
coordination that helps to achieve the aims and objectives. Cacao industry controls the activities
in an organisation and implements the entire plan.
Policies procedure: Different plans and policies are framed and CEO tries to implement these
plans in the organisation.
Products and services: Cocoa delights provide the dark chocolate to their customers and
provides the services from skilled staff. They also provide the cacao beans.
Strategic plan: laws and regulations are framed to provide the services to the customers without
other expenses. Need to change the suppliers of services to national and also provide the
opportunities to save money.
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Brief written summary of the meeting with your CEO
The CEO is the officer that provides the powers to the organisation. They provide the other
information regarding the cocoa delights and provide the annual report for 2010 and they recruit
the employee for the organisation. CEO also frames the policies and plans and implements that
plans and procedures in an organisation. CEO also discuss the issues regarding the sustainability
and focus on the issue of environment. They also discuss the issue regarding the imported
products and pass the laws on it. CEO helps to increase the shares and threshold for drinks and
chocolates. The main issues are to increase the expansion in sales and cost-effectiveness also
increase (Lu, et. al., 2018).
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Written organisational review
Situational Analysis: These can be evaluated through SWOT and PEST analysis.
SWOT
Strength Weakness
 Based on European quality
chocolate.
 Different variety of products.
 Creative and innovative
 Lack of responsiveness.
 Lack of knowledge and skill
 Lower market budget.
Opportunities Threats
 Use of different media such as
Facebook.
 Develop the referral and loyal
customers
 Decline in the market share.
 International brands with different
budget.
PEST
Government pass the new laws and control the waste and energy and impose the penalties. There
is a decline in income due to interest rate and rate of unemployment is increasing . Cocoa Delight
is trying to capitalise the social trends by promoting the different benefits and offering the wide
range of dark chocolates to their customers. there is a change in development of technology
through internet.
Legal and ethical requirements: government focus on the environmental issues of energy
conservation and sustainability. They also make the new laws and policies without the usage of
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electricity. They are dealing with the imported products that help to allow the industries to
regulate (Kerzner, 2018).
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Strategic management directions
These include the issues regarding the change in focus from supplier to national and choose the
media. They also set the objectives against the performance:
 Increase in growth rate and store growth.
 Increase in the profit margins to set the targets and objectives(Harrington,. 2018).
Success factors
 Advertising through internet and TV.
 Innovation and creativity.
 Provide the quality of cocoa beans.
 Moral standards of conduct.
Areas for improvement
 It helps to reduce the budget in a radio advertisement
 Increase in the rate of chocolate by social trend.
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Conclusion
From the above report, it has been concluded that cacao industries are a better organisational
structure that performs the set of activities in good manner. Market research plan also provides
the data for the industry and they set the techniques and methods to expand their market share in
industry. They analyse the situation of industry through the SWOT and PEST. They also review
the organisation abilities and goals. They also analyse the issue or environment and sustainability
and also states the affects.
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References
Harrington, H. J. (2018). Innovative Change Management (ICM): Preparing Your Organization
for the New Innovative Culture. Taylor & Francis.
Kerzner, H. (2018). Project management best practices: Achieving global excellence. John
Wiley & Sons.
Lu, Y., Papagiannidis, S., & Alamanos, E. (2018). Internet of Things: A systematic review of the
business literature from the user and organisational perspectives. Technological Forecasting and
Social Change.
Tonmoy, F. N., Rissik, D., & Palutikof, J. (2018). A three-tier risk assessment process for
climate change adaptation planning at a local scale. Clim. Change.
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