Business Transformation Management Analysis: Cadbury Australia Report

This report examines the business transformation management (BTM) practices of Cadbury Australia, focusing on risk management. The BTM department identifies and strategizes against potential market risks, such as competitor actions and internal operational challenges. The report outlines various risks, including falling profits, WHS risks, cyber threats, natural disasters, changes in legislation, economic fluctuations, and technological obsolescence. Each risk is categorized with its potential impact, and the proposed response strategies and responsible parties are detailed. The analysis emphasizes the importance of proactive risk management, including the implementation of modern risk management systems, strengthening marketing efforts, ensuring robust security protocols, and adapting to changing market conditions and regulatory requirements. The report concludes with a call for continuous research and adaptation to maintain Cadbury Australia's market position and financial stability.

Running head: BUSINESS TRANSFORMATION MANAGEMENT
Business Transformation Management
Name of the Student:
Name of the University:
Author Note:

1BUSINESS TRANSFORMATION MANAGEMENT
The Business Transformation Management or the BTM is the risk management arm of
Cadbury Australia. Chang and Taylor (2016) mention that business organizations have to
embrace change management in order to ensure that it is able to produce products as per the
requirements of the customers. The BTM, the risk management department of Cadbury Australia
recognizes the market risks which the company is likely to face in the future and form strategies
to embrace changes in alignment with the future market conditions. The table below shows that
the different types of risks the company may face in Australia (Binder 2016). For example, the
BTM predicts market risks which would appear due to a strong competitors introducing a new
product. The body in order to counteract the risk, makes strategies to introduce new and
innovative products. The body acts under the supervision of the apex management and drives
change management with Cadbury Australia (Cadbury.com.au 2019).

2BUSINESS TRANSFORMATION MANAGEMENT
Risks of Cadbury Australia towards embracing business trabsformation management
Ris
k
no
Documen
t control
informati
on
Risk
identifie
r
Risk
Category
Risk
Descripti
on
Impact of
the risks
Risk
respons
e
categor
y
Owner
of risk
Precautiona
ry
recommenda
tions
Owner of
Risk
response
action
1
Profit and
Loss
statement,
balance
sheets
Falling
profits in
spite of
strong
marketin
g
strategies
Market
risks
1. Market
risks can
originate
due to
introducti
on of
new
products
by
existing
competit
ors
and/or
entry of
new
firms
with
similar
products.
2. Loss
of
materials,
technolo
gical
resources
and
manpowe
r due to
fire and
explosion
s
1. Fall in
revenue and
losing of
consumers.
(short term
impact)
2. Losing
investors,
and supply
chains due
to falling
capacity to
give
positive
ROI.
(medium
term)
3. Goodwill
risk and
losing of
global
market
position
(long term
loss)
4. Reduced
productivity
due to
increasing
accidents
and loss of
resources
Strategic
decision
s,
marketin
g
strategie
s
Finance
departme
nt,
Marketin
g
departme
nt, Risk
manager,
Engineer
1. Formation
of a strong
risk
management
strategy.
2.Use of
moern risk
management
systems
3.Strengtheni
ng marketing
of products,
introducing
new and
innovative
products with
less
competitors
Conducting
marketing
analysis
Marketing
departme
nt
2 Risk
register
Employe
es,
customer
s or any
other
stakehold
er
Vary
WHS
risks to
employee
s due to
collision
with
objects
etc
Loss of
productivity
, actions
from Safe
Work
High to
very
high
Manage
ment
Safety
training of
employees
Managem
ent and
the
concerned
departme
ntal heads

3BUSINESS TRANSFORMATION MANAGEMENT
3
Unjustifie
d loss of
capital,
Unjsutifie
d loss of
data,
Unexplain
able alter
of
informatio
n
Employe
es,
customer
s or any
other
stakehold
er
Cyber
theft risks
1.Cyber
attack
would
cause
loss of
ICT data
and
designs
which
would
attract
huge
security
risks
towrads
the
company.
2. Cyber
attacks
lead to
loss of
customer
and
financial
data of
extreme
business
significa
nce. Loss
of
customer
data and
financial
resources
online
lead to
R1
1. Loss of
sensetive
business
data.
2. Loss of
financial
resources.
3.
Unauthorise
d access to
the
business
strategy
information
of the
company.
4. R1
High
Apex
manage
ment and
all the
departme
ntal
heads
1. Tightening
of security.
2. Allocating
new email ids
and
passwords to
each
employees.
3. Mandating
subordinates
to obtain
approval of
superiors to
accede to
specific
information.
4. Making it
compulsory
for all
employees to
exchange
official
information
exclusively
on the
formally laid
path of
information
sharing.
5. Employees
holding
assistant
managers and
beyond
should lock
their systems
using a four
layer
password
security.
Apex
managem
ent and all
the
departme
ntal heads
4
Cannot be
document
ed
Employe
es,
customer
s or any
other
stakehold
er
Natural
disasters
Natural
disasters
lead to
loss of
resources
,
inventory
and
assets
Depends on
the
seriousness
and
intensity of
the
calamities
Immedia
te
Governm
ent,
security
personne
l etc
Evacuation
Governm
ent,
security
personnel
etc
5 Governme
nt and
legal
websites
Apex
managem
ent
Change in
legislation
s
pertaining
to retail
sector
Change
in laws
require
companei
s to
comply
with the
new
laws.
1. Damage
to existing
housing
stock
2.
Unproducti
ve
maintenanc
e costs
3.Requires
Cadbury
Australia
adapt the
Immedia
te
Apex
manage
ment and
all the
departme
ntal
heads
Compliance,
OHS
strategies
Governm
ents

4BUSINESS TRANSFORMATION MANAGEMENT
relevant
areas of
operations
as per the
laws
6 Financial
statements
Apex
managem
ent,
finance
departme
nt, CFO
Economic
risks
1.
Increase
in cost of
materials,
cost of
labour
etc.
2.
Scarcity
of funds
due ti
withdraw
al of
financial
support
either by
governm
ent or
companie
s funding
the
project.
Requires
construction
to adapt the
relevant
areas of
operations
as per the
laws
Immedia
te or
within
the date
of
enforce
ment
specified
specified
Apex
manage
ment and
all the
departme
ntal
heads
Formation of
strategies
Apex
managem
ent and
finance
departme
nt
7 Risk
register
Apex
managem
ent,
security
officer
and any
other
employee
Fire,
exlosions
Loss of
materials,
loss of
equipme
nt, injury
of
employee
s, loss of
productiv
ity,
casualty
in case of
large
scale
explosion
s
Companeis
lose
productivity
,
employees,
resources
Immedia
te or
within
the date
of
enforce
ment
specified
specified
Apex
manage
ment and
all the
departme
ntal
heads
Risk
management
strategies
Apex
managem
ent and
finance
departme
nt
8 Financial
statements
Apex
managem
ent and
top
managers
including
CFO
Goodwill
risks
The
company
may
loose
trust of
stakehold
ers
Companeis
lose
productivity
,
employees,
suppliers,
patents and
assets
Immedia
te
Apex
manage
ment and
all the
departme
ntal
heads
Risk
management
strategies
Apex
managem
ent and
finance
departme
nt
9 Financial
statements
Apex
managem
ent and
top
managers
including
CFO
Capital
risks
Weakeni
ng of
capital
base due
to lower
generatio
n of
capital
Cadbury
Australia
lose
productivity
,
employees,
suppliers,
patents and
assets
Immedia
te
Apex
manage
ment and
all the
departme
ntal
heads
Strengthenin
g marketing
of products,
introducing
new and
innovative
products with
less
competitors
to boost
revenue
Apex
managem
ent and
finance
departme
nt

5BUSINESS TRANSFORMATION MANAGEMENT
generation
and
strengthen
goodwill
10 Financial
statements
Apex
managem
ent and
top
managers
including
CFO,
R&D
head
Technolo
gical risks
1.
Modern
technolo
gy leaves
perevious
technolo
gy
versions
redundan
t.
Requires
Cadbury
Australia to
carry on
continuous
research on
product
technology,
operation,
ecommerce
technology
etc
Immedia
te
Apex
manage
ment and
all the
departme
ntal
heads
Requires
Cadbury
Australia to
carry on
continuous
research on
product
technology,
operation,
ecommerce
technology
etc
Technolo
gcial
officer

6BUSINESS TRANSFORMATION MANAGEMENT
References:
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Chang, W. and Taylor, S.A., 2016. The effectiveness of customer participation in new product
development: A meta-analysis. Journal of Marketing, 80(1), pp.47-64.
Cadbury.com.au 2019. Cadbury.com.au. [online] Cadbury.com.au. Available at:
https://www.cadbury.com.au/About-Cadbury.aspx [Accessed 17 Aug. 2019].