Cadbury Biscuits Marketing Plan: Strategies, Analysis and Objectives

This report outlines a marketing plan for Cadbury Biscuits, encompassing key aspects such as market analysis, SWOT analysis, and the 7Ps of marketing. It begins with an introduction and executive summary, followed by a detailed exploration of Cadbury's current market position, including strengths, weaknesses, opportunities, and threats. The report then delves into the marketing mix, covering product, price, people, promotion, place, and process strategies. It also addresses market segmentation, targeting, and positioning (STP), with a focus on targeting the new generation. The report emphasizes the role of industrial automation in quality control and efficient production. Finally, the report concludes with a budget allocation for various marketing activities and a list of references. The report aims to provide a comprehensive marketing strategy for launching Cadbury Biscuits successfully.

MARKETING
ESSENTIALS

Table of Content
• Introduction
• Basic Marketing Plan
• Conclusion
• References

Introduction
• Marketing is process of buying and selling of product, Marketing meets customer needs and make them satisfied.
• It includes advertising, promoting, selling, buying, taking feedback, maintaining quality.
• This presentation emphasis on developing basic market plan for “Cadbury Biscuits”.
• It recognizes marketing mix strategies to increase market share.

Basic Marketing Plan
• Executive summary
• Mission
• Vision
• Objectives

Evidence based marketing Plan
• Marketing audit - Spot analysis of “CADBURY BISCUITS” :-
• Strengths-
• Cadbury is the biggest global confectionery supplier with 9.9% of global market share.
• Cadbury has strong manufacturing competence, with innovation.
• Cadbury has successful growth through its acquisition strategy.

Marketing Mix Strategy
• Product
• Price
• People
• Promotion
• Place
• Process

Continue
Promotion £30.00
Distribution £40.00
Rent £30.00
Other variables £20.00
Total £120.00
Budget

Continue
• STP-
• It demonstrates links between market and company in competitive brands. Cadbury segmentation is
done on demographic basis.
• It is to target new generation as new generation wants new taste. Cadbury Biscuits taste different
from other brand biscuits by including dry fruits ingredients.
• This Cadbury Biscuits will be positioned as for category innovator.

Continue
• Monitoring and controlling-
• To monitor the process of production of Cadbury Biscuits, Cadbury use industrial
automation to monitor and control the process. Industrial automation uses
technology of PLC, SCADA, DRIVERS.,Etc.. Which automatically controls the
process in effective and efficient manner.
• It increase ease of doing work perfectly. This will also increase the quality of
product as process will be on definite manner and the material which is used in
production will be also in correct proportion.

Conclusion
• This presentation developed a marketing plan for Cadbury to launch “Cadbury Biscuits”.
• Swot analysis had done to make marketing strategies for promoting product.
• 7P’s of marketing strategies are analyzed and implemented them in launching new product.
• Budget had been estimated for marketing Cadbury biscuits.

References
• McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from
them. John Wiley & Sons.
• Stephen, A.T., 2016. The role of digital and social media marketing in consumer behavior. Current
Opinion in Psychology. 10. pp.17-21.