Cadbury Brand Extension: Applying Marketing Principles in the UK
VerifiedAdded on  2023/06/14
|9
|1466
|387
Report
AI Summary
This report explores Cadbury's potential brand extension into the chips market in the UK, analyzing the application of marketing principles. It details Cadbury's brand values, target market, and positioning strategies, using the Kraft identity prism model. The report identifies Walker's as the main competitor and suggests strategies for Cadbury to gain market share. Secondary research was employed to gather insights on market trends, competitor activities, and consumer preferences. Ansoff's product development strategy is considered for launching new chips products, including tangy tomato, cream and onion, baked, and low-fat options. The report concludes that understanding marketing principles is crucial for creating and delivering value to meet target market needs. Desklib provides this and other solved assignments for students.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 9