Analysis of Cadbury's Business Environment: Factors and Strategies
VerifiedAdded on 2022/12/29
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This report provides an analysis of Cadbury's business environment, examining both internal and external factors that influence its performance. It begins with an introduction to Cadbury, a British multinational confectionery company, and its global presence. The core of the report utilizes SWOT and PESTLE analyses to evaluate the company's strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, technological, legal, and environmental factors affecting its operations. The internal factors discussed include management systems, employee retention, and best practices databases, while external factors encompass political issues like labor laws and trade wars, economic factors such as currency fluctuations, and social factors related to consumer demand and brand reputation. The report highlights Cadbury's strengths, such as its global brand recognition and diverse product portfolio, while also addressing weaknesses like distribution challenges in rural areas. The analysis emphasizes the importance of adapting strategies to mitigate risks and capitalize on opportunities, ultimately aiming to enhance revenue and maintain customer satisfaction. The report concludes with a list of references used for research and analysis.
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