Business Communication Report: Cadbury's Information Methods Examined

This report provides an in-depth analysis of Cadbury's business communication strategies, focusing on both internal and external information flows. It begins with an examination of Cadbury's financial performance, including an audit of consolidated balance sheets and income statements. The report ...Read More

BsUSINESS COMMUNICATION
Business Information of Cadbury
INTERNAL BUSINESS INFORMATION
The sharing of information between people within an
enterprise that is performed for the commercial benefit of
the organization. In addition, business communication
can also refer to how a company shares information to
promote its product or services to potential consumers.
Moreover, this research project will be discussing about
different type of information methods and their purposes
for achieving them who are running in the competitive
market place. s
There are three basic types of information that managers
need:
• Strategic Information
• Tactical Information
• Operational Information
Strategic: This information can help senior managers make long-range
'big picture' decisions. For example:
• Will we open a new branch?
• Will we offer a new line of products?
• Will we change the structure of our operations?
Tactical: This information can help middle managers make decisions
that may include:
• Will we use a new marketing tool?
• Do we need to set different productivity goals?
• Will we change working hours to be more flexible?
Operational: This information is used by Team Leaders and teams to
make decisions including:
• Do we put more people on the evening shift?
• What can we do to improve performance on the floor?
• Should we restructure our system of monitoring calls?
ANNUAL PERFORMANCE
We have audited the accompanying consolidated balance
sheets of Cadbury plc and subsidiaries (the “Company”) as
of 31 December 2008, 2007 and 2006, and the related
consolidated income statements, consolidated statements of
recognised income and expense, consolidated statements of
changes in equity and consolidated cash flow statements
for each of the years then ended. These financial statements
are the responsibility of the Company’s management.
We conducted our audits in accordance with standards of
the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement. An
audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial
statements.
An audit also includes assessing the accounting principles
used and significant estimates made by management, as
well as evaluating the overall financial statement
presentation. We believe that our audits provide a
reasonable basis for our opinion.
In our opinion, such consolidated financial statements
present fairly, in all material respects, the financial position
of Cadbury plc and subsidiaries as of 31 December 2008,
2007 and 2006, and the results of their operations and their
cash flows for each of the years then ended, in conformity
with International Financial Reporting Standards (“IFRS”)
as adopted for use in the European Union and IFRS as
issued by the International Accounting Standards Board
(“IASB”).
Conclusion
As per the above report it has been concluded that the
communication is very important in every business
organisation. Cadbury is using various communication aids
for establishing better communication channel between
organisation and customers. Electronic and non-electric
media helpful in reducing the gap between firm and its
buyer.