Cadbury: Business Environment Analysis: SWOT, PESTLE, and References

This presentation provides a detailed analysis of Cadbury, a multinational confectionery company, examining its business environment through SWOT and PESTLE analyses. The presentation begins by outlining the company's background, including its global presence and product range. The PESTLE analysis explores the political, economic, social, technological, legal, and environmental factors impacting Cadbury. The SWOT analysis then assesses the company's strengths, weaknesses, opportunities, and threats. Furthermore, the presentation highlights the relationship between the PESTLE and SWOT analyses, demonstrating how external environmental factors influence the company's internal capabilities and strategic decisions. Finally, the presentation concludes with a summary of the key findings and references the sources used.

Business and business
environment

TABLE OF CONTENTS
 INTRODUCTION
 PESTLE analysis of Cadbury
 Swot analysis of Cadbury
 Relation between pestle and swot analysis
 Conclusion
 References

INTRODUCTION
 Cadbury is one of the famous British multinational confectionery company.
 It operates in more than 50 countries.
 It has headquartered in London.
 This presentation consist of swot and pestle analysis of Cadbury.
 Cadbury has number of products like chocolates, beverages, ice crams and candies.
 Dairy milk is the most selling product of Cadbury.

PESTLE analysis of Cadbury
 Pestle analysis is done to analyse environmental factor that influence business. Pestle stands
for:
 P - political
 E - economic
 S - social
 T - technological
 L - legal
 E - environmental

CONTINUE
 POLITICAL
 ECONOMIC
 SOCIAL

CONTINUE
 TECHNOLOGICAL
 LEGAL
 ENVIRONMENTAL

SWOT Analysis of Cadbury
 Swot analysis is done to find strength, weakness, threats and opportunities.
 STRENGTH
 WEAKNESS

CONTINUE
 THREATS
 OPPORTUNITIES

Relation between swot and pestle
 Pestle analysis give positive and negative impacts due to factor like political, economic,
social, technological, environmental and legal.
 Swot analysis gives strength and weakness.

CONCLUSION
 This presentation summarised about pestle and swot analysis of Cadbury.
 Pestle analysis gives information regarding positive and negative impacts that influence
the productivity and profitability of organisation.
 Swot analysis analyse the strength, weakness, threats and opportunities for Cadbury.
 At last, relation between swot and pestle analysis is done to get information regarding
how strength and weakness affect the decision making process

REFERENCES
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organisations. In Understanding Sport Management (pp. 45-61). Routledge.
 Finkler, S.A. and et.a.l.,, 2018. Financial management for public, health, and not-for-profit
organizations. CQ Press.
 Freel, M. and Robson, P.J., 2017. Appropriation strategies and open innovation in
SMEs. International Small Business Journal. 35(5). pp.578-596.
 Laudon, K.C. and et.al., 2016. E-commerce: business, technology, society.
 Lee, I. ed., 2017. The Internet of Things in the Modern Business Environment. IGI Global.