This report provides a detailed analysis of the Cadbury World case study, focusing on its business model canvas and SWOT analysis. The report examines the nine key elements of the business model canvas, including key partners, key activities, key resources, value proposition, customer relationships, key channels, customer segments, cost structure, and revenue streams. For each element, the report identifies and analyzes its strengths, weaknesses, opportunities, and threats. The analysis highlights the historical context of Cadbury World, its evolution from a public relations tool to a popular leisure destination, and the importance of its business model in achieving its goals. The report also provides insights into the company's marketing and operational functions, along with key numerical data, emphasizing the role of the SWOT analysis in improving the company's viability and identifying potential risks. The study covers various aspects, from visitor experience and customer relations to cost structures and revenue streams, offering a comprehensive overview of Cadbury World's business strategy.